Ettie Bailey-King (she/her)
@ettiebaileyking.bsky.social
Inclusive and accessible communication educator
Infantilisation isn’t just about treating someone like they're younger.
It shows them as having less agency and competence, too.
Did you know? In the 1900s, white people often referred to Black men as “boys” to assert their "racial power".
It shows them as having less agency and competence, too.
Did you know? In the 1900s, white people often referred to Black men as “boys” to assert their "racial power".
November 27, 2025 at 5:02 PM
Infantilisation isn’t just about treating someone like they're younger.
It shows them as having less agency and competence, too.
Did you know? In the 1900s, white people often referred to Black men as “boys” to assert their "racial power".
It shows them as having less agency and competence, too.
Did you know? In the 1900s, white people often referred to Black men as “boys” to assert their "racial power".
2026 is the year to connect more deeply with your colleagues and customers.
A great place to start: prioritise inclusive and accessible communication.
This can help you:
- strengthen your brand reputation
- reach more customers
- protect your team’s time/energy
- hire and retain talented people
A great place to start: prioritise inclusive and accessible communication.
This can help you:
- strengthen your brand reputation
- reach more customers
- protect your team’s time/energy
- hire and retain talented people
November 24, 2025 at 7:31 PM
2026 is the year to connect more deeply with your colleagues and customers.
A great place to start: prioritise inclusive and accessible communication.
This can help you:
- strengthen your brand reputation
- reach more customers
- protect your team’s time/energy
- hire and retain talented people
A great place to start: prioritise inclusive and accessible communication.
This can help you:
- strengthen your brand reputation
- reach more customers
- protect your team’s time/energy
- hire and retain talented people
Sometimes, I see ‘neurodiverse’ and ‘neurodivergent’ used interchangeably.
So, here are a few examples of these terms in sentences 👋
So, here are a few examples of these terms in sentences 👋
November 20, 2025 at 7:30 PM
Sometimes, I see ‘neurodiverse’ and ‘neurodivergent’ used interchangeably.
So, here are a few examples of these terms in sentences 👋
So, here are a few examples of these terms in sentences 👋
Alt text is the unsung hero of the internet.
Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/
Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.
Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/
Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.
November 9, 2025 at 10:33 AM
Alt text is the unsung hero of the internet.
Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/
Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.
Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/
Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.
Friendly reminder: jargon doesn’t make you seem confident.
(In fact, studies show the opposite.)
Image description: a burnt orange background with off-white text that reads: "The more anxious people feel about their status, the more jargon they use."
(In fact, studies show the opposite.)
Image description: a burnt orange background with off-white text that reads: "The more anxious people feel about their status, the more jargon they use."
November 6, 2025 at 10:01 AM
Friendly reminder: jargon doesn’t make you seem confident.
(In fact, studies show the opposite.)
Image description: a burnt orange background with off-white text that reads: "The more anxious people feel about their status, the more jargon they use."
(In fact, studies show the opposite.)
Image description: a burnt orange background with off-white text that reads: "The more anxious people feel about their status, the more jargon they use."
Mistakes are an inevitable (useful!) part of learning.
That's especially true when we're talking about inclusion and accessibility.
ID: I'm sat on a stool, wearing jeans and a jumper. I'm smiling with my phone in my hand. At the bottom, text says: "Candid self-portrait studio."
That's especially true when we're talking about inclusion and accessibility.
ID: I'm sat on a stool, wearing jeans and a jumper. I'm smiling with my phone in my hand. At the bottom, text says: "Candid self-portrait studio."
November 2, 2025 at 10:01 AM
Mistakes are an inevitable (useful!) part of learning.
That's especially true when we're talking about inclusion and accessibility.
ID: I'm sat on a stool, wearing jeans and a jumper. I'm smiling with my phone in my hand. At the bottom, text says: "Candid self-portrait studio."
That's especially true when we're talking about inclusion and accessibility.
ID: I'm sat on a stool, wearing jeans and a jumper. I'm smiling with my phone in my hand. At the bottom, text says: "Candid self-portrait studio."
I try to be the clearest, most accessible communicator I can be.
And yet… I sometimes struggle.
- I get stressed/distracted
- I show up with brain fog
- I’m exhausted after a bad night’s sleep
Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.
And yet… I sometimes struggle.
- I get stressed/distracted
- I show up with brain fog
- I’m exhausted after a bad night’s sleep
Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.
October 28, 2025 at 6:03 PM
I try to be the clearest, most accessible communicator I can be.
And yet… I sometimes struggle.
- I get stressed/distracted
- I show up with brain fog
- I’m exhausted after a bad night’s sleep
Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.
And yet… I sometimes struggle.
- I get stressed/distracted
- I show up with brain fog
- I’m exhausted after a bad night’s sleep
Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.
When giving instructions, include 3 things:
1. What you want done
2. When you want it done
3. Why it matters
This is what Ellie Middleton calls the "what, by when, and why" framework.
Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.
1. What you want done
2. When you want it done
3. Why it matters
This is what Ellie Middleton calls the "what, by when, and why" framework.
Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.
October 21, 2025 at 9:02 AM
When giving instructions, include 3 things:
1. What you want done
2. When you want it done
3. Why it matters
This is what Ellie Middleton calls the "what, by when, and why" framework.
Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.
1. What you want done
2. When you want it done
3. Why it matters
This is what Ellie Middleton calls the "what, by when, and why" framework.
Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.
Your company might share well-intentioned statements like:
- “We are shocked by this racist news.”
- “We must support our racially minoritised colleagues.”
But these messages can cause harm.
Who does “we” actually refer to? (Is it just white folks?)
- “We are shocked by this racist news.”
- “We must support our racially minoritised colleagues.”
But these messages can cause harm.
Who does “we” actually refer to? (Is it just white folks?)
![A pale yellow background with dark green and burnt orange text. Large text in the centre reads: “Here at [organisation], we are shocked by this racist news. We must support our racially minoritised colleagues.” Annotations read: “It might not be surprising for folks who regularly experience racism”, “White as default”, “Does 'we' not include racially minoritised colleagues?"](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:bafgpgcdqvprapopwr7kl3oa/bafkreidedluk7qzyzqatgjn4bcglrdzrfjmhcz3qsw4qpctzp3tcm27f3e@jpeg)
October 19, 2025 at 9:01 AM
Your company might share well-intentioned statements like:
- “We are shocked by this racist news.”
- “We must support our racially minoritised colleagues.”
But these messages can cause harm.
Who does “we” actually refer to? (Is it just white folks?)
- “We are shocked by this racist news.”
- “We must support our racially minoritised colleagues.”
But these messages can cause harm.
Who does “we” actually refer to? (Is it just white folks?)
“Hey, can we talk?”
My brain translates that as: "You're in big trouble."
Context can prevent stress for a lot of ADHDers - and many other folks!
Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.
My brain translates that as: "You're in big trouble."
Context can prevent stress for a lot of ADHDers - and many other folks!
Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.
October 15, 2025 at 9:03 AM
“Hey, can we talk?”
My brain translates that as: "You're in big trouble."
Context can prevent stress for a lot of ADHDers - and many other folks!
Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.
My brain translates that as: "You're in big trouble."
Context can prevent stress for a lot of ADHDers - and many other folks!
Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.
ADHD isn’t a superpower.
Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."
(1/3)
Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."
(1/3)
October 1, 2025 at 6:01 PM
ADHD isn’t a superpower.
Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."
(1/3)
Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."
(1/3)
Write for the frazzled reader.
- Use short words/sentences
- Use clear headings
- One idea per paragraph
- Use lists
- Use bold font to highlight text
- Include plenty of blank space
Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."
- Use short words/sentences
- Use clear headings
- One idea per paragraph
- Use lists
- Use bold font to highlight text
- Include plenty of blank space
Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."
September 22, 2025 at 7:01 PM
Write for the frazzled reader.
- Use short words/sentences
- Use clear headings
- One idea per paragraph
- Use lists
- Use bold font to highlight text
- Include plenty of blank space
Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."
- Use short words/sentences
- Use clear headings
- One idea per paragraph
- Use lists
- Use bold font to highlight text
- Include plenty of blank space
Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."
I help brands turn “we care about inclusivity” into content that proves it.
How? By delivering...
(1/3)
Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.
How? By delivering...
(1/3)
Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.
September 18, 2025 at 4:04 PM
I help brands turn “we care about inclusivity” into content that proves it.
How? By delivering...
(1/3)
Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.
How? By delivering...
(1/3)
Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.
Accessible copy tip: say one thing at a time.
Moving onto a new idea? Start a new sentence.
Shorter sentences mean:
- less strain on your reader’s brain
- a better chance they’ll remember your message
- a higher chance they’ll act on it!
In other words, shorter sentences = more engaging content.
Moving onto a new idea? Start a new sentence.
Shorter sentences mean:
- less strain on your reader’s brain
- a better chance they’ll remember your message
- a higher chance they’ll act on it!
In other words, shorter sentences = more engaging content.
September 16, 2025 at 7:02 PM
Accessible copy tip: say one thing at a time.
Moving onto a new idea? Start a new sentence.
Shorter sentences mean:
- less strain on your reader’s brain
- a better chance they’ll remember your message
- a higher chance they’ll act on it!
In other words, shorter sentences = more engaging content.
Moving onto a new idea? Start a new sentence.
Shorter sentences mean:
- less strain on your reader’s brain
- a better chance they’ll remember your message
- a higher chance they’ll act on it!
In other words, shorter sentences = more engaging content.
Join my 12-week course on inclusive and accessible communication: https://f.mtr.cool/povfwlnciy
(Starts 23 September!)
Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.
(Starts 23 September!)
Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.
September 12, 2025 at 7:02 PM
Join my 12-week course on inclusive and accessible communication: https://f.mtr.cool/povfwlnciy
(Starts 23 September!)
Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.
(Starts 23 September!)
Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.
Inclusion isn't something you do to make more money. It matters because:
- it reflects your mission/values
- it creates stronger workplaces
- we owe each other respect
ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."
- it reflects your mission/values
- it creates stronger workplaces
- we owe each other respect
ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."
September 10, 2025 at 6:02 PM
Inclusion isn't something you do to make more money. It matters because:
- it reflects your mission/values
- it creates stronger workplaces
- we owe each other respect
ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."
- it reflects your mission/values
- it creates stronger workplaces
- we owe each other respect
ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."
This September, learn how to:
- Confidently create accessible content
- Reach/engage more people
- Have the biggest possible impact
https://f.mtr.cool/btfhygrlai
ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!
- Confidently create accessible content
- Reach/engage more people
- Have the biggest possible impact
https://f.mtr.cool/btfhygrlai
ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!
September 9, 2025 at 6:31 PM
This September, learn how to:
- Confidently create accessible content
- Reach/engage more people
- Have the biggest possible impact
https://f.mtr.cool/btfhygrlai
ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!
- Confidently create accessible content
- Reach/engage more people
- Have the biggest possible impact
https://f.mtr.cool/btfhygrlai
ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!
Me: I’ll just film a quick video.
My hair: have fun with that 🙃
Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"
My hair: have fun with that 🙃
Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"
September 1, 2025 at 7:31 PM
Me: I’ll just film a quick video.
My hair: have fun with that 🙃
Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"
My hair: have fun with that 🙃
Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"
I teach inclusive and accessible communication.
Which is a fancy way of saying:
I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.
Which is a fancy way of saying:
I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.
August 29, 2025 at 1:56 PM
I teach inclusive and accessible communication.
Which is a fancy way of saying:
I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.
Which is a fancy way of saying:
I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.
A phrase I (a very literal thinker) always misunderstand:
"Watch out."
What's something you take too literally? 🥲
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket. Behind me are framed prints hung on my wall.
#Neurodivergent
"Watch out."
What's something you take too literally? 🥲
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket. Behind me are framed prints hung on my wall.
#Neurodivergent
August 26, 2025 at 8:02 PM
A phrase I (a very literal thinker) always misunderstand:
"Watch out."
What's something you take too literally? 🥲
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket. Behind me are framed prints hung on my wall.
#Neurodivergent
"Watch out."
What's something you take too literally? 🥲
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket. Behind me are framed prints hung on my wall.
#Neurodivergent
I've got good news and great news.
Good news: creating inclusive and accessible content isn't complicated.
Great news: Bold Type is back on 23 September!
Video description: I’m a white woman with long, blonde hair, wearing a pink denim shirt. Behind me are 4 framed illustrations hung on my wall.
Good news: creating inclusive and accessible content isn't complicated.
Great news: Bold Type is back on 23 September!
Video description: I’m a white woman with long, blonde hair, wearing a pink denim shirt. Behind me are 4 framed illustrations hung on my wall.
August 25, 2025 at 8:02 PM
I've got good news and great news.
Good news: creating inclusive and accessible content isn't complicated.
Great news: Bold Type is back on 23 September!
Video description: I’m a white woman with long, blonde hair, wearing a pink denim shirt. Behind me are 4 framed illustrations hung on my wall.
Good news: creating inclusive and accessible content isn't complicated.
Great news: Bold Type is back on 23 September!
Video description: I’m a white woman with long, blonde hair, wearing a pink denim shirt. Behind me are 4 framed illustrations hung on my wall.
I teach inclusive and accessible communication.
Which is a fancy way of saying:
I help you write and speak in ways that welcome more people in.
Image description: I'm a white woman with blonde hair. I'm pointing towards green and burnt-orange text that says: "Hi, I'm Ettie."
Which is a fancy way of saying:
I help you write and speak in ways that welcome more people in.
Image description: I'm a white woman with blonde hair. I'm pointing towards green and burnt-orange text that says: "Hi, I'm Ettie."
August 20, 2025 at 6:02 PM
I teach inclusive and accessible communication.
Which is a fancy way of saying:
I help you write and speak in ways that welcome more people in.
Image description: I'm a white woman with blonde hair. I'm pointing towards green and burnt-orange text that says: "Hi, I'm Ettie."
Which is a fancy way of saying:
I help you write and speak in ways that welcome more people in.
Image description: I'm a white woman with blonde hair. I'm pointing towards green and burnt-orange text that says: "Hi, I'm Ettie."
Alt text or image descriptions?
Both.
That way, your content will work better for:
- blind or low-vision people,
- neurodivergent people,
- anyone on a platform where alt text fails to load.
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket.
Both.
That way, your content will work better for:
- blind or low-vision people,
- neurodivergent people,
- anyone on a platform where alt text fails to load.
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket.
August 19, 2025 at 8:02 PM
Alt text or image descriptions?
Both.
That way, your content will work better for:
- blind or low-vision people,
- neurodivergent people,
- anyone on a platform where alt text fails to load.
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket.
Both.
That way, your content will work better for:
- blind or low-vision people,
- neurodivergent people,
- anyone on a platform where alt text fails to load.
Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket.
Inclusive and accessible communication is a skill.
One you can learn, practise, and feel confident using.
Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc
Video description: I’m a white woman with blonde hair, wearing a pink shirt.
One you can learn, practise, and feel confident using.
Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc
Video description: I’m a white woman with blonde hair, wearing a pink shirt.
August 13, 2025 at 6:03 PM
Inclusive and accessible communication is a skill.
One you can learn, practise, and feel confident using.
Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc
Video description: I’m a white woman with blonde hair, wearing a pink shirt.
One you can learn, practise, and feel confident using.
Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc
Video description: I’m a white woman with blonde hair, wearing a pink shirt.
Accessible content can be as simple as:
1. Alt text and image descriptions
2. Using short sentences
3. Keeping emojis to the end of sentences
4. Using #PascalCase
5. Making your calls-to-action specific
Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.
1. Alt text and image descriptions
2. Using short sentences
3. Keeping emojis to the end of sentences
4. Using #PascalCase
5. Making your calls-to-action specific
Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.
August 3, 2025 at 9:02 AM
Accessible content can be as simple as:
1. Alt text and image descriptions
2. Using short sentences
3. Keeping emojis to the end of sentences
4. Using #PascalCase
5. Making your calls-to-action specific
Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.
1. Alt text and image descriptions
2. Using short sentences
3. Keeping emojis to the end of sentences
4. Using #PascalCase
5. Making your calls-to-action specific
Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.