Erik Sofge
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esofge.bsky.social
Erik Sofge
@esofge.bsky.social
Senior Editor at MIT Horizon
No need to come with a conspiracy or narrative to explain this. Progress with anything mechanical, especially anything aerospace, is just insanely hard and slow. Hardware is tough, and software is comparatively easy.
December 29, 2025 at 8:49 PM
The management class simply cannot be persuaded about this. Even the abject failures aren't getting through to them.
December 12, 2025 at 10:13 PM
They honestly should have just changed it to Oculus or Instragram—the only two parts of the company that had net-positive brand identities.
December 6, 2025 at 7:10 PM
Weird and best way to find out. You’re the newspaper of record now.
December 5, 2025 at 9:26 PM
Ravenous!
a man with a beard is holding a spoon and a bowl of food
ALT: a man with a beard is holding a spoon and a bowl of food
media.tenor.com
November 26, 2025 at 7:45 PM
I think that’s exactly right. Same as musicians—it’s the tour, not the album
November 25, 2025 at 9:01 PM
Aspect ratio going absolutely crazy on that TV
October 26, 2025 at 2:55 AM
I wrote this about a very schlocky “robots are people” show a very long time ago.

www.popsci.com/blog-network...
Rise, O Machines: Why Hollywood's Best Robot Stories Are About Slavery
The just-cancelled Almost Human started strong, and then shuffled into the same bloodless territory as the recent box office bomb, Transcendence. The problem? The most timeless robot stories are slave...
www.popsci.com
October 5, 2025 at 5:11 PM
The virgin framing is a real choice.
October 2, 2025 at 10:38 PM
I rewatched Spielberg’s War of the Worlds (2005) recently, and there’s a scene where Tom Cruise’s character is horrified to find he’s just eaten something called hummus, that his daughter ordered from “the health food place.” 2005!
September 1, 2025 at 7:27 PM
A bold vision from corporate leadership
July 28, 2025 at 4:55 PM
I want to believe that’s a thing he’s been saying. For years.
July 18, 2025 at 8:30 PM
Impossible to come up with a fake podcast name funnier than Just Foolin’ About
July 18, 2025 at 8:28 PM
AI is drowning the world in bland subheds
July 4, 2025 at 12:33 PM
June 28, 2025 at 1:05 PM
You framed out the spooky supervillain props:
June 28, 2025 at 1:05 PM
Not the point of your story, I know, but I'm dying to know how it was Trump-themed.
June 23, 2025 at 2:14 PM