Everyone said the campaign was a success.
KPIs looked great.
But revenue didn’t move.

I wrote something about that feeling.

5 common marketing metrics that often mislead.
What to track instead.
And a free AI prompt to test your own reports.

Read here:
open.substack.com/pub/ebatcaka...

New Oops to Outcomes is live.
2025 was chaos, nobody believed the numbers.
2035 is all green dashboards and AI calling the shots.
Funny how when everything works, you start to miss the mess.

Read here: open.substack.com/pub/ebatcaka...

If your dashboard vanished tomorrow,
would you still know what worked?

Oops to Outcomes launches May 15.
A newsletter for the outcome-obsessed, sarcasm-tolerant, and KPI-fatigued.

You’re probably one of us.

open.substack.com/pub/ebatcakan