Emre
@emreatcakan.bsky.social
data strategy @bayer | writing my way through tech, work, and the mental tabs I forget to close.
Pinned
Emre
@emreatcakan.bsky.social
· Apr 14
Curious about strategy, media, and where AI fits in.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
The most expensive meeting in marketing?
The post-mortem where nothing real gets said.
Wrote something to make that less common.
For teams tired of vague lessons and polite loops.
open.substack.com/pub/ebatcaka...
The post-mortem where nothing real gets said.
Wrote something to make that less common.
For teams tired of vague lessons and polite loops.
open.substack.com/pub/ebatcaka...
The Marketer’s Guide to a Post-Mortem That Actually Improves Things
Fix the only meeting everyone hates but no one dares to cancel.
open.substack.com
July 12, 2025 at 1:14 PM
The most expensive meeting in marketing?
The post-mortem where nothing real gets said.
Wrote something to make that less common.
For teams tired of vague lessons and polite loops.
open.substack.com/pub/ebatcaka...
The post-mortem where nothing real gets said.
Wrote something to make that less common.
For teams tired of vague lessons and polite loops.
open.substack.com/pub/ebatcaka...
Everyone said the campaign was a success.
KPIs looked great.
But revenue didn’t move.
I wrote something about that feeling.
5 common marketing metrics that often mislead.
What to track instead.
And a free AI prompt to test your own reports.
Read here:
open.substack.com/pub/ebatcaka...
KPIs looked great.
But revenue didn’t move.
I wrote something about that feeling.
5 common marketing metrics that often mislead.
What to track instead.
And a free AI prompt to test your own reports.
Read here:
open.substack.com/pub/ebatcaka...
June 18, 2025 at 5:02 PM
Everyone said the campaign was a success.
KPIs looked great.
But revenue didn’t move.
I wrote something about that feeling.
5 common marketing metrics that often mislead.
What to track instead.
And a free AI prompt to test your own reports.
Read here:
open.substack.com/pub/ebatcaka...
KPIs looked great.
But revenue didn’t move.
I wrote something about that feeling.
5 common marketing metrics that often mislead.
What to track instead.
And a free AI prompt to test your own reports.
Read here:
open.substack.com/pub/ebatcaka...
New Oops to Outcomes is live.
2025 was chaos, nobody believed the numbers.
2035 is all green dashboards and AI calling the shots.
Funny how when everything works, you start to miss the mess.
Read here: open.substack.com/pub/ebatcaka...
2025 was chaos, nobody believed the numbers.
2035 is all green dashboards and AI calling the shots.
Funny how when everything works, you start to miss the mess.
Read here: open.substack.com/pub/ebatcaka...
June 11, 2025 at 9:44 AM
New Oops to Outcomes is live.
2025 was chaos, nobody believed the numbers.
2035 is all green dashboards and AI calling the shots.
Funny how when everything works, you start to miss the mess.
Read here: open.substack.com/pub/ebatcaka...
2025 was chaos, nobody believed the numbers.
2035 is all green dashboards and AI calling the shots.
Funny how when everything works, you start to miss the mess.
Read here: open.substack.com/pub/ebatcaka...
I’ve seen too many briefs that sound smart
but lead nowhere.
Wrote a simple AI prompt to stress-test them
before the confusion spreads.
Tried to keep it useful, not clever.
It’s live now if you want to use it.
open.substack.com/pub/ebatcaka...
but lead nowhere.
Wrote a simple AI prompt to stress-test them
before the confusion spreads.
Tried to keep it useful, not clever.
It’s live now if you want to use it.
open.substack.com/pub/ebatcaka...
🧪 The 5-Point Brief Test
Because most briefs aren’t broken, they’re just empty, misaligned, or quietly doomed.
open.substack.com
May 29, 2025 at 1:04 PM
I’ve seen too many briefs that sound smart
but lead nowhere.
Wrote a simple AI prompt to stress-test them
before the confusion spreads.
Tried to keep it useful, not clever.
It’s live now if you want to use it.
open.substack.com/pub/ebatcaka...
but lead nowhere.
Wrote a simple AI prompt to stress-test them
before the confusion spreads.
Tried to keep it useful, not clever.
It’s live now if you want to use it.
open.substack.com/pub/ebatcaka...
2035: Zeynep Yılmaz is a CMO with her own AI stack.
But in 2025, she was drowning in dashboards that told her nothing.
We talked about:
– Fake metrics
– AI turning brands into oatmeal
She’s not real. But her story is.
open.substack.com/pub/ebatcaka...
But in 2025, she was drowning in dashboards that told her nothing.
We talked about:
– Fake metrics
– AI turning brands into oatmeal
She’s not real. But her story is.
open.substack.com/pub/ebatcaka...
🎙️ Marketing Teams 2035, Ep.1: Did AI Take Your Job?
Zeynep Yılmaz: From Performance Cosplay to Brand Clarity
open.substack.com
May 21, 2025 at 11:08 AM
2035: Zeynep Yılmaz is a CMO with her own AI stack.
But in 2025, she was drowning in dashboards that told her nothing.
We talked about:
– Fake metrics
– AI turning brands into oatmeal
She’s not real. But her story is.
open.substack.com/pub/ebatcaka...
But in 2025, she was drowning in dashboards that told her nothing.
We talked about:
– Fake metrics
– AI turning brands into oatmeal
She’s not real. But her story is.
open.substack.com/pub/ebatcaka...
If your dashboard vanished tomorrow,
would you still know what worked?
Oops to Outcomes launches May 15.
A newsletter for the outcome-obsessed, sarcasm-tolerant, and KPI-fatigued.
You’re probably one of us.
open.substack.com/pub/ebatcakan
would you still know what worked?
Oops to Outcomes launches May 15.
A newsletter for the outcome-obsessed, sarcasm-tolerant, and KPI-fatigued.
You’re probably one of us.
open.substack.com/pub/ebatcakan
May 11, 2025 at 8:35 PM
If your dashboard vanished tomorrow,
would you still know what worked?
Oops to Outcomes launches May 15.
A newsletter for the outcome-obsessed, sarcasm-tolerant, and KPI-fatigued.
You’re probably one of us.
open.substack.com/pub/ebatcakan
would you still know what worked?
Oops to Outcomes launches May 15.
A newsletter for the outcome-obsessed, sarcasm-tolerant, and KPI-fatigued.
You’re probably one of us.
open.substack.com/pub/ebatcakan
AI won’t steal your job.
But if your job is 80% repetitive setup, AI should steal that part.
What’s left?
Strategy. Insight. Judgment. That’s where we win.
But if your job is 80% repetitive setup, AI should steal that part.
What’s left?
Strategy. Insight. Judgment. That’s where we win.
May 1, 2025 at 8:17 PM
AI won’t steal your job.
But if your job is 80% repetitive setup, AI should steal that part.
What’s left?
Strategy. Insight. Judgment. That’s where we win.
But if your job is 80% repetitive setup, AI should steal that part.
What’s left?
Strategy. Insight. Judgment. That’s where we win.
The campaign’s live.
The media team’s aligned.
But sales has no idea what’s happening.
That’s not unusual. But it’s a missed outcome.
Impact needs coordination—not just activation.
The media team’s aligned.
But sales has no idea what’s happening.
That’s not unusual. But it’s a missed outcome.
Impact needs coordination—not just activation.
April 18, 2025 at 5:25 AM
The campaign’s live.
The media team’s aligned.
But sales has no idea what’s happening.
That’s not unusual. But it’s a missed outcome.
Impact needs coordination—not just activation.
The media team’s aligned.
But sales has no idea what’s happening.
That’s not unusual. But it’s a missed outcome.
Impact needs coordination—not just activation.
Everyone loves dashboards.
Until they actually have to read them.
If your deck has 24 KPIs and no outcome…
Congrats—you’ve built a beautiful distraction
Until they actually have to read them.
If your deck has 24 KPIs and no outcome…
Congrats—you’ve built a beautiful distraction
April 16, 2025 at 5:53 AM
Everyone loves dashboards.
Until they actually have to read them.
If your deck has 24 KPIs and no outcome…
Congrats—you’ve built a beautiful distraction
Until they actually have to read them.
If your deck has 24 KPIs and no outcome…
Congrats—you’ve built a beautiful distraction
Curious about strategy, media, and where AI fits in.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
April 14, 2025 at 8:41 AM
Curious about strategy, media, and where AI fits in.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
This space is for quiet clarity—
notes, ideas, and questions worth keeping.
Let’s build better thinking in public.
1/
Marketing is evolving. Fast.
Not because of more channels, but because we’ve lost clarity on one thing:
🧭 What are we actually trying to achieve?
Marketing is evolving. Fast.
Not because of more channels, but because we’ve lost clarity on one thing:
🧭 What are we actually trying to achieve?
April 13, 2025 at 2:56 PM
1/
Marketing is evolving. Fast.
Not because of more channels, but because we’ve lost clarity on one thing:
🧭 What are we actually trying to achieve?
Marketing is evolving. Fast.
Not because of more channels, but because we’ve lost clarity on one thing:
🧭 What are we actually trying to achieve?