Emma Hurley
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emmahd.bsky.social
Emma Hurley
@emmahd.bsky.social
AD for PR, social and crisis comms.
Known as ALittleWine in other spaces.
Wine lover. Bengal owner.
PR friends, how are you measuring success these days? I've been 'told' there is a return to AVE's but I've not seen that personally. Any thoughts / insights v.welcome 🙏
April 10, 2025 at 9:55 AM
It's crazy how many times I've seen this on TikTok with absolutely no warning that its AI www.theverge.com/news/611016/...
Scarlett Johansson calls for deepfake ban after AI video goes viral
Johansson is speaking out about the “misuse” of AI.
www.theverge.com
February 12, 2025 at 5:50 PM
Luxury and high end sports fashion is still seeing immense growth, so this is a genius move from adidas www.highsnobiety.com/p/adidas-aty...
Cashmere, Silver, Leather: This Is A-TYPE, adidas' Made-In-Italy Luxury Label (EXCLUSIVE)
adidas' A-TYPE imprint is a true luxury label, with Italian-made Superstar sneakers, luxury-level Firebird tracksuits & pricey leather handbags.
www.highsnobiety.com
February 11, 2025 at 4:15 PM
Please no to Microsoft having anything to do with TikTok.
February 11, 2025 at 2:45 PM
[insert Meta chaos here]
December 11, 2024 at 7:07 PM
I'm yapping about Reddit over on the @battenhall.com blog 👇
Reddit is now more popular than X in the UK. The historic platform and its unique, text-focused communities are booming, with a 47% growth year on year. Discover why it’s time for everyone (including brands) to start taking Reddit seriously. btnhl.com/3D2eXhq
We need to talk more about Reddit
Reddit is now more popular than X in the UK. It's time for brands and audiences in Britain to start paying attention to the fastest-growing large social media platform.
btnhl.com
December 4, 2024 at 10:56 AM
I did it. If you asked me 4 weeks ago when I was in A&E being told I was lucky to be alive I would have said f@&k off. But here we are.

Proud of me. Happy to be alive. Ready for 2025.
Next up, we have @emmahd.bsky.social talking about the growth in dark social platforms and features, and what it means for your social strategy
November 28, 2024 at 8:43 PM
Reposted by Emma Hurley
Next up, we have @emmahd.bsky.social talking about the growth in dark social platforms and features, and what it means for your social strategy
November 28, 2024 at 9:40 AM
Reposted by Emma Hurley
Tomorrow sees @battenhall.com's 12th annual social media event. We'll be at Curzon Soho from 8am with a room packed full of marketing gurus. Speakers include @drew.battenhall.com @nica.bsky.social and @emmahd.bsky.social. We're full now but look out for our social media report that drops tomorrow 👀
November 27, 2024 at 4:10 PM
Heard a kid shout at his mate “your mum still posts on twitter” - was well over an hour ago and I am still laughing.
November 25, 2024 at 8:44 PM
This is a great read but the big point missing here IMO is that resale and preloved is growing massively at the moment. Luxury brands missing out the most are not tapping into this trend: fortune.com/2024/11/17/l...
50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers
‘A fabulous ice cream sundae is boring by the time you have it the fifth time,’ a retail analyst told Fortune
fortune.com
November 20, 2024 at 2:43 PM
And..... I'm speaking! So there's even more of a reason to bag yourself one of the last tickets 😘
November 20, 2024 at 2:17 PM
Just read your newsletter @fibeckett.bsky.social so great to see you here! Only other platform I’ve seen traction from X to is Threads but the engagement bait on there is getting a bit much for me.
November 19, 2024 at 11:30 AM
Reposted by Emma Hurley
🦋 There are now 51 MPs in PoliticsHome's starter pack

✅ You can follow them here:
go.bsky.app/LrPkHJJ

📍 And you can pin a list of all the MPs to your home page:
bsky.app/profile/did:...
November 13, 2024 at 5:41 PM
Tis the season to unsubscribe.
November 18, 2024 at 5:31 PM
Reposted by Emma Hurley
Morning! Want to use Bluesky as a newsfeed?
Here are the official media accounts on Bluesky in this Starter Pack. I'll update it as others move from 'the other place'.
#StarterPack #News #OfficialAccounts
go.bsky.app/Fpky9va
November 16, 2024 at 9:06 AM
Follow the cat feed. It will enhance your life.
November 15, 2024 at 11:43 PM
VORDERMAN IS HERE!!
As a nerd who loves numbers I keep looking at the rising numbers of Bluesky users on their open source log.....over a million NEW users today 💙💙

Love it

bsky-users.theo.io
Bluesky User Counter
bsky-users.theo.io
November 15, 2024 at 2:02 PM
Excellent pun in the @guardian.extwitter.link headline and chuckling at people being interviewed on the Beeb reacting in horror that it’s made with cod roe amp.theguardian.com/business/202...
Shoppers bemoan UK taramasalata shortage as strike leads to dip in supply | Food & drink industry | The Guardian
Industrial action at producer causes complaints about lack of Greek meze staple in supermarkets across country
amp.theguardian.com
November 15, 2024 at 2:02 PM
Reposted by Emma Hurley
I wrote about the X-odus, the rise of Bluesky and how brands should navigate the muddy waters of social media in the near future: btnhl.com/48MWEIN

Let me know what you think!
Navigating the X-odus: why users and brands are flocking to Bluesky
The Guardian has stopped tweeting, Austrian Airlines has made its final call, and Bristol’s Clifton Suspension Bridge has pulled up its drawbridge. X (formerly Twitter) has been on a rough ride since ...
btnhl.com
November 14, 2024 at 4:38 PM
Reposted by Emma Hurley
Closing in on 100 PRy people in here. It can only go up to 150, but if you want to be in it and aren't message me, like, reply - let me know.

It's an incredibly useful (GROWTH HACK a la 2013 - ahhh, shiny hackathonsiliconroundabout era) feature. Share, repost, go for your life.

go.bsky.app/ApcbKjA
November 13, 2024 at 5:56 PM
Bluesky meet Luffy. Likes to yodel, roll around like a lizard (hence his nickname, Liz), getting in bags, sleeping in sunbeams and watching Homes Under The Hammer.
November 14, 2024 at 12:57 PM
@allthingsic.bsky.social so nice to see you here!! 🥰
November 14, 2024 at 12:47 PM
I haven’t seen a # on here yet 👀
November 14, 2024 at 9:10 AM