Battenhall
@battenhall.com
Making stuff on social media for the world’s most admired brands. Named 30x social media agency of the year: The Drum, PRCA, CIPR, Global Social Media Awards & more.
We’re still on a high from our Year Ahead in Social event this morning! ✨
Our experts presented the five forces we believe will shape the social media landscape in 2026. Explore them in our new report: trends.battenhall.com?utm_source=s...
#YAS2026
Our experts presented the five forces we believe will shape the social media landscape in 2026. Explore them in our new report: trends.battenhall.com?utm_source=s...
#YAS2026
November 5, 2025 at 5:27 PM
We’re still on a high from our Year Ahead in Social event this morning! ✨
Our experts presented the five forces we believe will shape the social media landscape in 2026. Explore them in our new report: trends.battenhall.com?utm_source=s...
#YAS2026
Our experts presented the five forces we believe will shape the social media landscape in 2026. Explore them in our new report: trends.battenhall.com?utm_source=s...
#YAS2026
#YAS2026 over and out! What a day! 🙌
Thank you to every speaker, panelist & guest who joined us at The British Library.
Keep your eyes peeled for our social media trends report, dropping later today, and see you again next year...
#Battenhall
Thank you to every speaker, panelist & guest who joined us at The British Library.
Keep your eyes peeled for our social media trends report, dropping later today, and see you again next year...
#Battenhall
November 5, 2025 at 10:53 AM
#YAS2026 over and out! What a day! 🙌
Thank you to every speaker, panelist & guest who joined us at The British Library.
Keep your eyes peeled for our social media trends report, dropping later today, and see you again next year...
#Battenhall
Thank you to every speaker, panelist & guest who joined us at The British Library.
Keep your eyes peeled for our social media trends report, dropping later today, and see you again next year...
#Battenhall
We're talking trend fatigue! 💤 Trend-hopping gets clicks, but at what cost to authenticity? Final takeaway: use trends with purpose.
Niantic Spatial’s @tomglover.bsky.social put it best when he said “It’s better to lean into strategic story-telling than just the meme.” ✨
#YAS2026 #Battenhall
Niantic Spatial’s @tomglover.bsky.social put it best when he said “It’s better to lean into strategic story-telling than just the meme.” ✨
#YAS2026 #Battenhall
November 5, 2025 at 10:44 AM
We're talking trend fatigue! 💤 Trend-hopping gets clicks, but at what cost to authenticity? Final takeaway: use trends with purpose.
Niantic Spatial’s @tomglover.bsky.social put it best when he said “It’s better to lean into strategic story-telling than just the meme.” ✨
#YAS2026 #Battenhall
Niantic Spatial’s @tomglover.bsky.social put it best when he said “It’s better to lean into strategic story-telling than just the meme.” ✨
#YAS2026 #Battenhall
It’s time for a panel 👀🎤
‘The End of the Trend’ featuring:
- Niantic Spatial’s @tomglover.bsky.social
- The O2's Lois Saxon
- Rhian Robinson and Elise Pearce from Battenhall
#YAS2026 #Battenhall
‘The End of the Trend’ featuring:
- Niantic Spatial’s @tomglover.bsky.social
- The O2's Lois Saxon
- Rhian Robinson and Elise Pearce from Battenhall
#YAS2026 #Battenhall
November 5, 2025 at 10:25 AM
It’s time for a panel 👀🎤
‘The End of the Trend’ featuring:
- Niantic Spatial’s @tomglover.bsky.social
- The O2's Lois Saxon
- Rhian Robinson and Elise Pearce from Battenhall
#YAS2026 #Battenhall
‘The End of the Trend’ featuring:
- Niantic Spatial’s @tomglover.bsky.social
- The O2's Lois Saxon
- Rhian Robinson and Elise Pearce from Battenhall
#YAS2026 #Battenhall
Wrapping up Jonny’s session with his top 3 predictions for 2026:👇
1️⃣ Deeper connections & community-led engagement
2️⃣ Longer-form storytelling returning to the mix
3️⃣ Greater personalisation & niche focus
The future of social is more human than ever. ✨
#YAS2026 #Battenhall
1️⃣ Deeper connections & community-led engagement
2️⃣ Longer-form storytelling returning to the mix
3️⃣ Greater personalisation & niche focus
The future of social is more human than ever. ✨
#YAS2026 #Battenhall
November 5, 2025 at 10:23 AM
Wrapping up Jonny’s session with his top 3 predictions for 2026:👇
1️⃣ Deeper connections & community-led engagement
2️⃣ Longer-form storytelling returning to the mix
3️⃣ Greater personalisation & niche focus
The future of social is more human than ever. ✨
#YAS2026 #Battenhall
1️⃣ Deeper connections & community-led engagement
2️⃣ Longer-form storytelling returning to the mix
3️⃣ Greater personalisation & niche focus
The future of social is more human than ever. ✨
#YAS2026 #Battenhall
Next up, Jonny Atter on The Social Cycle.
Starting by talking through how what’s old becomes new again following the trend cycle...
♻️ Introduction
♻️ Growth and adoption
♻️ Peak
♻️ Decline
#YAS2026 #Battenhall
Starting by talking through how what’s old becomes new again following the trend cycle...
♻️ Introduction
♻️ Growth and adoption
♻️ Peak
♻️ Decline
#YAS2026 #Battenhall
November 5, 2025 at 10:04 AM
Next up, Jonny Atter on The Social Cycle.
Starting by talking through how what’s old becomes new again following the trend cycle...
♻️ Introduction
♻️ Growth and adoption
♻️ Peak
♻️ Decline
#YAS2026 #Battenhall
Starting by talking through how what’s old becomes new again following the trend cycle...
♻️ Introduction
♻️ Growth and adoption
♻️ Peak
♻️ Decline
#YAS2026 #Battenhall
And that’s a wrap on Akilah Harper’s session...
Her key takeaway: AI can craft the face, but humans create the feeling.
The next era of influencer marketing is all about creativity, connection, and trust. ✨
#YAS2026 #Battenhall
Her key takeaway: AI can craft the face, but humans create the feeling.
The next era of influencer marketing is all about creativity, connection, and trust. ✨
#YAS2026 #Battenhall
November 5, 2025 at 10:01 AM
And that’s a wrap on Akilah Harper’s session...
Her key takeaway: AI can craft the face, but humans create the feeling.
The next era of influencer marketing is all about creativity, connection, and trust. ✨
#YAS2026 #Battenhall
Her key takeaway: AI can craft the face, but humans create the feeling.
The next era of influencer marketing is all about creativity, connection, and trust. ✨
#YAS2026 #Battenhall
63% of professionals plan to use AI or ML in influencer marketing 👀🤖
But where do you start?
🔍 Do your research - find voices aligned with your values.
🧩 Start small - test one partnership and learn.
⚡ Stay informed - this space is evolving fast.
#YAS2026 #Battenhall
But where do you start?
🔍 Do your research - find voices aligned with your values.
🧩 Start small - test one partnership and learn.
⚡ Stay informed - this space is evolving fast.
#YAS2026 #Battenhall
November 5, 2025 at 9:55 AM
63% of professionals plan to use AI or ML in influencer marketing 👀🤖
But where do you start?
🔍 Do your research - find voices aligned with your values.
🧩 Start small - test one partnership and learn.
⚡ Stay informed - this space is evolving fast.
#YAS2026 #Battenhall
But where do you start?
🔍 Do your research - find voices aligned with your values.
🧩 Start small - test one partnership and learn.
⚡ Stay informed - this space is evolving fast.
#YAS2026 #Battenhall
Up next, Akilah Harper dives into the faces of the future 👀🤖
Mentions of AI influencers grew 50% in early 2025 and the conversation is only getting louder.
The AI future of influence? It’s here already. ⚡
#YAS2026 #Battenhall
Mentions of AI influencers grew 50% in early 2025 and the conversation is only getting louder.
The AI future of influence? It’s here already. ⚡
#YAS2026 #Battenhall
November 5, 2025 at 9:52 AM
Up next, Akilah Harper dives into the faces of the future 👀🤖
Mentions of AI influencers grew 50% in early 2025 and the conversation is only getting louder.
The AI future of influence? It’s here already. ⚡
#YAS2026 #Battenhall
Mentions of AI influencers grew 50% in early 2025 and the conversation is only getting louder.
The AI future of influence? It’s here already. ⚡
#YAS2026 #Battenhall
Key takeaway from Georgie's talk? The rule book is gone 🔥
1. 2025 proved audiences now own the narrative - rewriting brand stories in real time
2. Heading into 2026, control is out. Collaboration is in.
3. Authenticity, agility, and participation will define who wins the crowd
#YAS2026 #Battenhall
1. 2025 proved audiences now own the narrative - rewriting brand stories in real time
2. Heading into 2026, control is out. Collaboration is in.
3. Authenticity, agility, and participation will define who wins the crowd
#YAS2026 #Battenhall
November 5, 2025 at 9:50 AM
Key takeaway from Georgie's talk? The rule book is gone 🔥
1. 2025 proved audiences now own the narrative - rewriting brand stories in real time
2. Heading into 2026, control is out. Collaboration is in.
3. Authenticity, agility, and participation will define who wins the crowd
#YAS2026 #Battenhall
1. 2025 proved audiences now own the narrative - rewriting brand stories in real time
2. Heading into 2026, control is out. Collaboration is in.
3. Authenticity, agility, and participation will define who wins the crowd
#YAS2026 #Battenhall
Georgie Freeman now takes to the stage on ⚔️ The Double-Edged Sword of Virality ⚔️
Are viral moments your biggest win or your biggest flop? Georgie's here to break it down for us!
#YAS2026 #Battenhall
Are viral moments your biggest win or your biggest flop? Georgie's here to break it down for us!
#YAS2026 #Battenhall
November 5, 2025 at 9:43 AM
Georgie Freeman now takes to the stage on ⚔️ The Double-Edged Sword of Virality ⚔️
Are viral moments your biggest win or your biggest flop? Georgie's here to break it down for us!
#YAS2026 #Battenhall
Are viral moments your biggest win or your biggest flop? Georgie's here to break it down for us!
#YAS2026 #Battenhall
How are Gen Alpha trends shifting? This is what we found:
💬 Messaging, AI, and social media apps aren't separate, they're intertwined
🚫They know stricter age limits are coming, but the response? "We’ll use it anyway"
🛡️Many believe the world would be safer without social media entirely
#YAS2026
💬 Messaging, AI, and social media apps aren't separate, they're intertwined
🚫They know stricter age limits are coming, but the response? "We’ll use it anyway"
🛡️Many believe the world would be safer without social media entirely
#YAS2026
November 5, 2025 at 9:39 AM
How are Gen Alpha trends shifting? This is what we found:
💬 Messaging, AI, and social media apps aren't separate, they're intertwined
🚫They know stricter age limits are coming, but the response? "We’ll use it anyway"
🛡️Many believe the world would be safer without social media entirely
#YAS2026
💬 Messaging, AI, and social media apps aren't separate, they're intertwined
🚫They know stricter age limits are coming, but the response? "We’ll use it anyway"
🛡️Many believe the world would be safer without social media entirely
#YAS2026
Kicking off the day with our very own @drew.battenhall.com diving into Gen Alpha and their impact on mainstream social media... 👀
The next generation is already shaping what’s next.
Let’s go #YAS2026! 🚀
The next generation is already shaping what’s next.
Let’s go #YAS2026! 🚀
November 5, 2025 at 9:27 AM
Kicking off the day with our very own @drew.battenhall.com diving into Gen Alpha and their impact on mainstream social media... 👀
The next generation is already shaping what’s next.
Let’s go #YAS2026! 🚀
The next generation is already shaping what’s next.
Let’s go #YAS2026! 🚀
Saying HELLO 👋 from the British Library this morning for our 13th Year Ahead in Social breakfast briefing!
Are you ready for a morning filled with trends, insights and our predicitions for 2026?
Follow along for live highlights.
#YAS2026 #Battenhall
Are you ready for a morning filled with trends, insights and our predicitions for 2026?
Follow along for live highlights.
#YAS2026 #Battenhall
November 5, 2025 at 9:12 AM
Saying HELLO 👋 from the British Library this morning for our 13th Year Ahead in Social breakfast briefing!
Are you ready for a morning filled with trends, insights and our predicitions for 2026?
Follow along for live highlights.
#YAS2026 #Battenhall
Are you ready for a morning filled with trends, insights and our predicitions for 2026?
Follow along for live highlights.
#YAS2026 #Battenhall
Marketing leaders' top questions for 2025: content on YouTube and LinkedIn, creator budgets, and the rise of Gen Alpha! John Iglesias breaks it down with insights from our recent trends dinner in San Francisco. ✨ btnhl.com/4qqaIjZ
October 13, 2025 at 4:55 PM
Marketing leaders' top questions for 2025: content on YouTube and LinkedIn, creator budgets, and the rise of Gen Alpha! John Iglesias breaks it down with insights from our recent trends dinner in San Francisco. ✨ btnhl.com/4qqaIjZ
What makes a social media post successful? Understanding your audience is a great place to start.
To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL
To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL
September 30, 2025 at 10:25 AM
What makes a social media post successful? Understanding your audience is a great place to start.
To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL
To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL
Long-form content on Substack, real-life book events, running clubs: what do these things have in common?
They’re all ways brands have found to build connection with their audiences, fostering communities both on and offline.
Read more in our latest blog 👇
They’re all ways brands have found to build connection with their audiences, fostering communities both on and offline.
Read more in our latest blog 👇
Join the club! Why brands are turning to longer-form social
Could short-form social be on its way out? Top brands are swapping swipes for page-turners in a bid to build richer communities – and audiences can’t get enough
bit.ly
September 2, 2025 at 2:58 PM
Long-form content on Substack, real-life book events, running clubs: what do these things have in common?
They’re all ways brands have found to build connection with their audiences, fostering communities both on and offline.
Read more in our latest blog 👇
They’re all ways brands have found to build connection with their audiences, fostering communities both on and offline.
Read more in our latest blog 👇
Employee-generated content (EGC) is one of the most powerful trends shaping social right now. But how do you actually make it work in practice?
Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic!
Register here: us06web.zoom.us/webinar/regi...
Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic!
Register here: us06web.zoom.us/webinar/regi...
August 28, 2025 at 9:06 AM
Employee-generated content (EGC) is one of the most powerful trends shaping social right now. But how do you actually make it work in practice?
Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic!
Register here: us06web.zoom.us/webinar/regi...
Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic!
Register here: us06web.zoom.us/webinar/regi...
Battenhall influencer team roll call 📢
We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...
We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...
August 27, 2025 at 8:32 AM
Battenhall influencer team roll call 📢
We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...
We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...
Are employees the next generation of influencers? 🤳
Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H
Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H
August 4, 2025 at 9:41 AM
Are employees the next generation of influencers? 🤳
Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H
Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H
Last Sunday saw the Lionesses triumph yet again, retaining their European title. 🦁
Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇
Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇
August 1, 2025 at 10:07 AM
Last Sunday saw the Lionesses triumph yet again, retaining their European title. 🦁
Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇
Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇
We’ve been on the road with our client Pokémon GO celebrating the game’s 9th anniversary! 😎 Phew, where did that time go?
To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.
To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.
July 24, 2025 at 12:06 PM
We’ve been on the road with our client Pokémon GO celebrating the game’s 9th anniversary! 😎 Phew, where did that time go?
To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.
To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.
What better way to start the week with not one, but two @prweekuk.bsky.social Awards nominations? 🎉
We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team!
Congratulations to all the other nominees – see you in October!
We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team!
Congratulations to all the other nominees – see you in October!
July 21, 2025 at 2:18 PM
What better way to start the week with not one, but two @prweekuk.bsky.social Awards nominations? 🎉
We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team!
Congratulations to all the other nominees – see you in October!
We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team!
Congratulations to all the other nominees – see you in October!
How can brands create story-rich worlds that audiences care about? 🤳
Senior design director Charnah Bradley has the perfect recipe for social success… 🍰
Click for ingredients 👉 bit.ly/4lgAoMV
Senior design director Charnah Bradley has the perfect recipe for social success… 🍰
Click for ingredients 👉 bit.ly/4lgAoMV
How to create the perfect recipe for social storytelling
With attention spans depleting and content competition flooding the feeds of audience groups, brands are faced with an ultimatum: become entertaining and hook audiences or face irrelevance…
bit.ly
July 7, 2025 at 2:20 PM
How can brands create story-rich worlds that audiences care about? 🤳
Senior design director Charnah Bradley has the perfect recipe for social success… 🍰
Click for ingredients 👉 bit.ly/4lgAoMV
Senior design director Charnah Bradley has the perfect recipe for social success… 🍰
Click for ingredients 👉 bit.ly/4lgAoMV
In the age of authenticity, how are aspirational fashion brands delivering relatable social content that speaks to Gen Z? 👠
Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt
Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt
Fashion show: how brands are curating a vibe on social
In a world where consumers are seeking authenticity online, how are mid- and high-end fashion brands – traditionally very exclusive and aspirational – turning to new ways of social marketing to captur...
bit.ly
July 1, 2025 at 10:05 AM
In the age of authenticity, how are aspirational fashion brands delivering relatable social content that speaks to Gen Z? 👠
Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt
Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt