The story wasn't even about the product. It was about the founder's decision-making process.
People don't buy products. They buy stories, emotions, and outcomes.
What story is your brand not telling that you should be?

#emailmarketing #emails #shopify #klaviyo #shopifytips

Email A: 14% open, 2.1% click, $1,200 revenue
Email B: 31% open, 9.7% click, $8,400 revenue

What does work:

'Sarah, your skincare routine is incomplete'

'The missing piece to your morning ritual'

'Your cart is asking for you'

Personalization isn't just using their name. It's understanding their story.

3 years of A/B testing taught me this.

#EmailMarketing #Shopify #Klaviyo

Set it, optimize it, and let it convert on autopilot.
👉 Most brands are leaving thousands on the table.

#EmailMarketing #shopifyexpert #EmailDesign

Email 1: Welcome + quick brand intro (build trust)
Email 2: Highlight your USP — what makes you different
Email 3: Social proof reviews, UGC, or “100,000+ happy customers”
Email 4: A time-sensitive offer with urgency
Email 5+: Education and product recommendations based on user behaviour.

🔥 The Welcome Flow is your biggest opportunity to turn cold traffic into first-time buyers.

What you should include:

If your emails aren’t converting —
👉 Fix the flow logic, not the font.

DM me if your Klaviyo flows need a revenue-first revamp. 💰

#KlaviyoFlows #DTCEmailMarketing #RetentionRevenue #ShopifyGrowth

Design is not the problem.
Context is.

Your flows should feel personal and timely, not pretty.

Most flows underperform because:

– Cart recovery hits too late
– Post-purchase flows are generic
– Discounts used as band-aids, not strategy

Here’s what actually drives $$$ in Klaviyo flows:

✅ TIMING – When the email lands
✅ INTENT – Where the customer is
✅ OFFER FIT – What they need to say “yes” right now

I’ve seen plain-text “ugly” emails do $20K in 2 days...

While beautifully designed emails flop —
Because they didn’t match customer intent.

They're chasing:

– Fancy graphics
– On-brand colors
– Pixel-perfect layouts

💡 But truth?

None of that matters if your timing and offer are off.