Yesterday, I A/B tested two emails for an ecommerce client.
Same product. Same audience. Same day.

Email A (traditional): 'New arrivals are here!'
Email B (story-driven): 'Why I almost discontinued our best seller'

Results after 24 hours:
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POV: It's 9 PM and I'm rewriting a client's abandoned cart email for the 4th time.

Why? Because 'You forgot something' doesn't work anymore.

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Your Welcome Flow Is More Than a Thank You Note
Most brands treat the welcome flow like a polite handshake — “Thanks for subscribing!” — and that’s it.

But here’s what real retention pros know:
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Before I touch their Klaviyo: chaos.

After one flow: $12K in 3 days.

This is what happens when you stop guessing and start using strategy.

👉 Segmentation.

👉 Killer copy.

👉 High-converting flows.

#EmailMarketing #DTCGrowth #Klaviyo #ShopifyTips #Shopify #Mailchimp #Emaildesign

If your Klaviyo flows aren’t printing money while you sleep... you’re leaving serious revenue on the table.

Campaigns are cute — but flows are the real silent workers.

Think: welcome, abandonment, post-purchase, winback...

Each one has a job, and they don’t sleep.

#Klaviyo #emailmarkeing

Klaviyo won’t save your brand, but the right strategy will.

Most think it’s a magic tool.

Truth is: it's only as good as your segmentation, copy, and flow setup.

Dial those in — and suddenly you’re making money in your sleep.

Nobody talks about this in email marketing 👇

Most brands obsess over beautiful designs...

But that’s NOT what drives revenue

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