The Email Marketing Cafe
@emailmarketingcafe.bsky.social
Brew smarter emails, not harder ones. The Email Marketing Café serves templates, strategies, and coffee-fueled courses for creators who want to write emails people actually read.
The best time to start segmenting your list? The day you get subscriber number 50. Before that, just focus on showing up consistently.
November 25, 2025 at 5:30 AM
The best time to start segmenting your list? The day you get subscriber number 50. Before that, just focus on showing up consistently.
Your email marketing strategy shouldn't be "send stuff and hope." It should be "know your people, serve them well, invite them to the next step."
November 25, 2025 at 4:44 AM
Your email marketing strategy shouldn't be "send stuff and hope." It should be "know your people, serve them well, invite them to the next step."
The welcome email that says "thanks for subscribing" and nothing else is a wasted opportunity. Tell them what's next. Set the tone. Start strong.
November 25, 2025 at 3:06 AM
The welcome email that says "thanks for subscribing" and nothing else is a wasted opportunity. Tell them what's next. Set the tone. Start strong.
Stop treating your email list like a megaphone. Treat it like a dinner table. Conversations, not announcements.
November 25, 2025 at 2:45 AM
Stop treating your email list like a megaphone. Treat it like a dinner table. Conversations, not announcements.
Your abandoned cart email should acknowledge the hesitation, address the concern, and make it easy to complete. Not guilt them into buying.
November 25, 2025 at 1:12 AM
Your abandoned cart email should acknowledge the hesitation, address the concern, and make it easy to complete. Not guilt them into buying.
The difference between a good email and a great one? The great one makes them feel something. Facts inform. Emotions convert.
November 24, 2025 at 2:43 AM
The difference between a good email and a great one? The great one makes them feel something. Facts inform. Emotions convert.
Email marketing isn't dead, lazy, and it's definitely not saturated. Boring emails are. Yours don't have to be.
November 23, 2025 at 11:32 PM
Email marketing isn't dead, lazy, and it's definitely not saturated. Boring emails are. Yours don't have to be.
Your quiz results, your free training, your lead magnet—deliver it immediately. Make them wait and watch the trust evaporate.
November 23, 2025 at 6:10 PM
Your quiz results, your free training, your lead magnet—deliver it immediately. Make them wait and watch the trust evaporate.
The best email sequence starts with empathy, builds with value, and closes with an invitation. Skip empathy and you're just another pitch in the inbox.
November 23, 2025 at 5:41 PM
The best email sequence starts with empathy, builds with value, and closes with an invitation. Skip empathy and you're just another pitch in the inbox.
Your email marketing voice should be recognizable in a lineup. If it sounds like everyone else, keep digging until you find what makes you YOU.
November 23, 2025 at 4:32 PM
Your email marketing voice should be recognizable in a lineup. If it sounds like everyone else, keep digging until you find what makes you YOU.
A daily email habit builds an audience that actually knows you. Weekly keeps you relevant. Monthly makes you forgettable. Choose accordingly.
November 23, 2025 at 2:54 AM
A daily email habit builds an audience that actually knows you. Weekly keeps you relevant. Monthly makes you forgettable. Choose accordingly.
Stop saving your best stuff for your paid products. Give your best in emails. It proves you're worth the investment.
November 23, 2025 at 12:12 AM
Stop saving your best stuff for your paid products. Give your best in emails. It proves you're worth the investment.
Your content emails should be so good people would pay for them. Then your paid offers become no-brainers.
November 22, 2025 at 9:23 PM
Your content emails should be so good people would pay for them. Then your paid offers become no-brainers.
The second-best time to clean your email list? Right now. Dead weight kills deliverability. Keep only the engaged.
November 22, 2025 at 5:28 PM
The second-best time to clean your email list? Right now. Dead weight kills deliverability. Keep only the engaged.
Email marketing isn't about perfection. It's about connection. Send the imperfect email. Real beats polished.
November 22, 2025 at 4:25 PM
Email marketing isn't about perfection. It's about connection. Send the imperfect email. Real beats polished.
Your testimonials belong in your emails. Proof builds trust faster than promises ever will.
November 22, 2025 at 5:46 AM
Your testimonials belong in your emails. Proof builds trust faster than promises ever will.
The best call-to-action isn't clever. It's clear. "Click here to grab this" beats "Embark on your journey" every time.
November 22, 2025 at 4:47 AM
The best call-to-action isn't clever. It's clear. "Click here to grab this" beats "Embark on your journey" every time.
Your email design should support your message, not compete with it. When in doubt, simpler wins.
November 22, 2025 at 3:37 AM
Your email design should support your message, not compete with it. When in doubt, simpler wins.
Email marketing myth: You need thousands on your list to make money. Truth: You need the RIGHT people on your list. 500 engaged beats 5,000 ghost subscribers.
November 22, 2025 at 2:54 AM
Email marketing myth: You need thousands on your list to make money. Truth: You need the RIGHT people on your list. 500 engaged beats 5,000 ghost subscribers.
The emails you write at 2am when you can't sleep? Those raw, honest ones? Send those. They're gold.
November 22, 2025 at 1:29 AM
The emails you write at 2am when you can't sleep? Those raw, honest ones? Send those. They're gold.
A 3-email nurture sequence that's brilliant beats a 12-email sequence that's bland. Quality over quantity isn't just a saying here.
November 21, 2025 at 5:03 AM
A 3-email nurture sequence that's brilliant beats a 12-email sequence that's bland. Quality over quantity isn't just a saying here.
Your subject line is a promise. Your email content is the delivery. Break that promise and watch your open rates tank.
November 21, 2025 at 4:28 AM
Your subject line is a promise. Your email content is the delivery. Break that promise and watch your open rates tank.
Stop writing emails to sell products. Start writing emails to solve problems. The sales happen naturally after that.
November 21, 2025 at 3:33 AM
Stop writing emails to sell products. Start writing emails to solve problems. The sales happen naturally after that.
The best email you can send today? The one that makes someone feel less alone in their struggle. Connection converts more than any tactic.
November 21, 2025 at 2:33 AM
The best email you can send today? The one that makes someone feel less alone in their struggle. Connection converts more than any tactic.
Your launch sequence should build anticipation like a great movie trailer. Tease, reveal, invite. In that order.
November 21, 2025 at 1:57 AM
Your launch sequence should build anticipation like a great movie trailer. Tease, reveal, invite. In that order.