The Email Marketing Cafe
@emailmarketingcafe.bsky.social
Brew smarter emails, not harder ones. The Email Marketing Café serves templates, strategies, and coffee-fueled courses for creators who want to write emails people actually read.
The difference between spam and email marketing? Permission and value. Get the first, deliver the second, win at both.
November 18, 2025 at 5:30 AM
The difference between spam and email marketing? Permission and value. Get the first, deliver the second, win at both.
Selling in emails doesn't make you pushy. Pretending you don't have something to sell makes you broke. Own your offers.
November 18, 2025 at 4:44 AM
Selling in emails doesn't make you pushy. Pretending you don't have something to sell makes you broke. Own your offers.
Your about page shouldn't be in your email. But your personality should. Let them know who's talking to them.
November 18, 2025 at 3:06 AM
Your about page shouldn't be in your email. But your personality should. Let them know who's talking to them.
The email you're scared to send is probably the one they need to read most. Be brave. Hit send.
November 18, 2025 at 2:45 AM
The email you're scared to send is probably the one they need to read most. Be brave. Hit send.
Email marketing for introverts: Write like you're talking to your best friend. Hit send. Repeat. You don't have to be "on" to be effective.
November 18, 2025 at 1:12 AM
Email marketing for introverts: Write like you're talking to your best friend. Hit send. Repeat. You don't have to be "on" to be effective.
Weekly emails keep you top of mind. Monthly emails get forgotten. Find your rhythm, but remember: consistency beats perfection.
November 17, 2025 at 2:43 AM
Weekly emails keep you top of mind. Monthly emails get forgotten. Find your rhythm, but remember: consistency beats perfection.
Your Thank You page after signup is prime real estate. Use it. Tell them what's next. Set expectations. Start the relationship right.
November 16, 2025 at 11:32 PM
Your Thank You page after signup is prime real estate. Use it. Tell them what's next. Set expectations. Start the relationship right.
The best lead magnet isn't the fanciest. It's the one that solves an immediate, painful problem in under 10 minutes.
November 16, 2025 at 6:10 PM
The best lead magnet isn't the fanciest. It's the one that solves an immediate, painful problem in under 10 minutes.
A short email that gets read beats a long email that gets ignored. Respect their time. They'll respect your offers.
November 16, 2025 at 5:41 PM
A short email that gets read beats a long email that gets ignored. Respect their time. They'll respect your offers.
Email marketing isn't about tricking people into opening. It's about building trust so they WANT to open. Big difference.
November 16, 2025 at 4:32 PM
Email marketing isn't about tricking people into opening. It's about building trust so they WANT to open. Big difference.
Your promotional emails should give before they ask. Value first, pitch second. Always.
November 16, 2025 at 2:54 AM
Your promotional emails should give before they ask. Value first, pitch second. Always.
Personalization isn't just first names in subject lines. It's sending content they actually care about based on what they've told you. Do the work.
November 16, 2025 at 12:12 AM
Personalization isn't just first names in subject lines. It's sending content they actually care about based on what they've told you. Do the work.
The best day to start your email list was five years ago. The second best day is today. Stop overthinking it.
November 15, 2025 at 9:23 PM
The best day to start your email list was five years ago. The second best day is today. Stop overthinking it.
Email templates are training wheels. Use them to learn, then throw them away and ride free. Your voice can't be templated.
November 15, 2025 at 5:28 PM
Email templates are training wheels. Use them to learn, then throw them away and ride free. Your voice can't be templated.
Your cart abandonment email should feel helpful, not stalker-ish. "Hey, you left this behind, need help?" not "BUY NOW OR ELSE."
November 15, 2025 at 4:25 PM
Your cart abandonment email should feel helpful, not stalker-ish. "Hey, you left this behind, need help?" not "BUY NOW OR ELSE."
The preview text is your second subject line. Wasting it on "View in browser" is leaving money on the table.
November 15, 2025 at 5:46 AM
The preview text is your second subject line. Wasting it on "View in browser" is leaving money on the table.
Story-based emails outperform sales-based emails every single time. Humans are wired for stories, not bullet points about your features.
November 15, 2025 at 4:47 AM
Story-based emails outperform sales-based emails every single time. Humans are wired for stories, not bullet points about your features.
Email analytics that matter: Opens, clicks, and "did they do the thing?" Everything else is noise.
November 15, 2025 at 3:37 AM
Email analytics that matter: Opens, clicks, and "did they do the thing?" Everything else is noise.
Your CTAs should be so clear a distracted person on their third coffee can follow them. Confusion kills conversions. Clarity creates them.
November 15, 2025 at 2:54 AM
Your CTAs should be so clear a distracted person on their third coffee can follow them. Confusion kills conversions. Clarity creates them.
The best email marketing advice ever: Write to one person. Not your "audience." Not your "subscribers." One actual human. Everything else falls into place.
November 15, 2025 at 1:29 AM
The best email marketing advice ever: Write to one person. Not your "audience." Not your "subscribers." One actual human. Everything else falls into place.
Re-engagement emails are your "I miss you, but also I'm going to delete you if you don't respond" moment. Make them count.
November 14, 2025 at 5:03 AM
Re-engagement emails are your "I miss you, but also I'm going to delete you if you don't respond" moment. Make them count.
Your signature shouldn't be a novel. Name, one line about what you do, one link. Done. They're not reading your life story down there.
November 14, 2025 at 4:28 AM
Your signature shouldn't be a novel. Name, one line about what you do, one link. Done. They're not reading your life story down there.
A/B testing subject lines is smart. A/B testing while ignoring terrible copy inside? That's rearranging deck chairs on the Titanic.
November 14, 2025 at 3:33 AM
A/B testing subject lines is smart. A/B testing while ignoring terrible copy inside? That's rearranging deck chairs on the Titanic.
Email frequency debate solved: Send when you have something valuable to say. Too much value? Not a real problem. Too much filler? Unsubscribe city.
November 14, 2025 at 2:33 AM
Email frequency debate solved: Send when you have something valuable to say. Too much value? Not a real problem. Too much filler? Unsubscribe city.
Your product launch emails should create urgency without desperation. "This closes Friday" works. "Last chance omg please buy" doesn't.
November 14, 2025 at 1:57 AM
Your product launch emails should create urgency without desperation. "This closes Friday" works. "Last chance omg please buy" doesn't.