Eliza Easton
@elizaeaston.bsky.social
Soft power and creative industries expert. Founder of Erskine Analysis. Middle name Erskine. Mantelpiece borrowed from should've-been-best-picture Paddington 2.
Huge thanks to George Windsor, Dr. Allan Watson, Tom Webster, the Royal Anniversary Trust and DCMS for making this possible. And of course, to the amazing Prize Winners and advisory board who guided us every step of the way.
February 10, 2025 at 11:41 AM
Huge thanks to George Windsor, Dr. Allan Watson, Tom Webster, the Royal Anniversary Trust and DCMS for making this possible. And of course, to the amazing Prize Winners and advisory board who guided us every step of the way.
Independent analysis by George Windsor suggests these actions could unlock £18bn in GVA over the next decade. erskineanalysis.com/blog
📖 Read the full report: royalanniversarytrust.org.uk/wp-content/u...
📰 My feature in
@artsprofessional.co.uk: www.artsprofessional.co.uk/magazine/fea...
📖 Read the full report: royalanniversarytrust.org.uk/wp-content/u...
📰 My feature in
@artsprofessional.co.uk: www.artsprofessional.co.uk/magazine/fea...
Blog — Erskine Analysis
erskineanalysis.com
February 10, 2025 at 11:41 AM
Independent analysis by George Windsor suggests these actions could unlock £18bn in GVA over the next decade. erskineanalysis.com/blog
📖 Read the full report: royalanniversarytrust.org.uk/wp-content/u...
📰 My feature in
@artsprofessional.co.uk: www.artsprofessional.co.uk/magazine/fea...
📖 Read the full report: royalanniversarytrust.org.uk/wp-content/u...
📰 My feature in
@artsprofessional.co.uk: www.artsprofessional.co.uk/magazine/fea...
This isn’t just about economic growth - it’s about redefining industries, amplifying cultural impact, and securing the UK’s place as a global leader in creative technology
February 10, 2025 at 11:41 AM
This isn’t just about economic growth - it’s about redefining industries, amplifying cultural impact, and securing the UK’s place as a global leader in creative technology
But this is just the beginning. To cement the UK’s global leadership, we propose:
✅ A CreaTech skills revolution – integrating creativity & tech into education
✅ More R&D investment to drive innovation
✅ A CreaTech Catapult
✅ Smarter funding to help UK startups scale globally
✅ A CreaTech skills revolution – integrating creativity & tech into education
✅ More R&D investment to drive innovation
✅ A CreaTech Catapult
✅ Smarter funding to help UK startups scale globally
February 10, 2025 at 11:41 AM
But this is just the beginning. To cement the UK’s global leadership, we propose:
✅ A CreaTech skills revolution – integrating creativity & tech into education
✅ More R&D investment to drive innovation
✅ A CreaTech Catapult
✅ Smarter funding to help UK startups scale globally
✅ A CreaTech skills revolution – integrating creativity & tech into education
✅ More R&D investment to drive innovation
✅ A CreaTech Catapult
✅ Smarter funding to help UK startups scale globally
Key findings:
🔹 CreaTech is already thriving - 350,000 professionals & 14,000 businesses driving innovation
🔹 It’s not just gaming and software - for example, 3D printing is revolutionising fashion sustainability, immersive tech is redefining education & more
🔹 CreaTech is already thriving - 350,000 professionals & 14,000 businesses driving innovation
🔹 It’s not just gaming and software - for example, 3D printing is revolutionising fashion sustainability, immersive tech is redefining education & more
February 10, 2025 at 11:41 AM
Key findings:
🔹 CreaTech is already thriving - 350,000 professionals & 14,000 businesses driving innovation
🔹 It’s not just gaming and software - for example, 3D printing is revolutionising fashion sustainability, immersive tech is redefining education & more
🔹 CreaTech is already thriving - 350,000 professionals & 14,000 businesses driving innovation
🔹 It’s not just gaming and software - for example, 3D printing is revolutionising fashion sustainability, immersive tech is redefining education & more
That’s why I’m excited to launch new research today. Commissioned by the Royal Anniversary Trust and DCMS, this report on CreaTech is backed by fresh data and insights from leaders in education (Queen Elizabeth Prizes for Education winners), policy & industry.
February 10, 2025 at 11:41 AM
That’s why I’m excited to launch new research today. Commissioned by the Royal Anniversary Trust and DCMS, this report on CreaTech is backed by fresh data and insights from leaders in education (Queen Elizabeth Prizes for Education winners), policy & industry.
One of the biggest drivers of long-term productivity is technological innovation. Nowhere is this more evident than in CreaTech, which describes the ways in which emerging technologies like AI, VR, and robotics are transforming all creative industries.
February 10, 2025 at 11:41 AM
One of the biggest drivers of long-term productivity is technological innovation. Nowhere is this more evident than in CreaTech, which describes the ways in which emerging technologies like AI, VR, and robotics are transforming all creative industries.
I should add - I personally grateful to John, Amy and Jordan from Intelligence Agency who worked with me and the NT on the paper. A powerhouse team!
January 23, 2025 at 10:29 AM
I should add - I personally grateful to John, Amy and Jordan from Intelligence Agency who worked with me and the NT on the paper. A powerhouse team!
We are grateful to the 140+ organisations who contributed to this work. We hope you feel seen (or scene?).
📄 Read the full report (or exec summary) here:
www.nationaltheatre.org.uk/about-us/res...
📄 Read the full report (or exec summary) here:
www.nationaltheatre.org.uk/about-us/res...
Research and reports | National Theatre
Explore the research and reports we commission, to support and advocate for the UK Theatre Industry.
www.nationaltheatre.org.uk
January 23, 2025 at 10:29 AM
We are grateful to the 140+ organisations who contributed to this work. We hope you feel seen (or scene?).
📄 Read the full report (or exec summary) here:
www.nationaltheatre.org.uk/about-us/res...
📄 Read the full report (or exec summary) here:
www.nationaltheatre.org.uk/about-us/res...
But challenges are holding the sector back including:
🔴 Fragile business models
🔴 Tech inefficiencies
🔴 Barriers to innovation
🔴 Underinvestment in infrastructure
Our research, informed by over 140 orgs, identifies solutions to unlock its full potential.
🔴 Fragile business models
🔴 Tech inefficiencies
🔴 Barriers to innovation
🔴 Underinvestment in infrastructure
Our research, informed by over 140 orgs, identifies solutions to unlock its full potential.
January 23, 2025 at 10:29 AM
But challenges are holding the sector back including:
🔴 Fragile business models
🔴 Tech inefficiencies
🔴 Barriers to innovation
🔴 Underinvestment in infrastructure
Our research, informed by over 140 orgs, identifies solutions to unlock its full potential.
🔴 Fragile business models
🔴 Tech inefficiencies
🔴 Barriers to innovation
🔴 Underinvestment in infrastructure
Our research, informed by over 140 orgs, identifies solutions to unlock its full potential.
The UK boasts one of the world's most successful performing arts sectors. It generates £4.38bn in turnover, contributes £2.26bn in GVA annually and enriches communities, drives tourism, & fosters well-being. An ecosystem of freelancers to multinationals powers this success.
January 23, 2025 at 10:29 AM
The UK boasts one of the world's most successful performing arts sectors. It generates £4.38bn in turnover, contributes £2.26bn in GVA annually and enriches communities, drives tourism, & fosters well-being. An ecosystem of freelancers to multinationals powers this success.
Observing the UK Soft Power Council’s first meeting gave me hope. It offers a chance to unite policymakers with cultural leaders to strengthen Britain’s place on the world stage and further our objectives from disinformation, to women's education, to combatting climate change. (END).
January 19, 2025 at 2:26 PM
Observing the UK Soft Power Council’s first meeting gave me hope. It offers a chance to unite policymakers with cultural leaders to strengthen Britain’s place on the world stage and further our objectives from disinformation, to women's education, to combatting climate change. (END).
Our allies are setting the example:
🎵 Korea uses K-pop stars in peace summits.
👗 Macron uses Paris Fashion Week to cement France’s global influence.
🎵 Korea uses K-pop stars in peace summits.
👗 Macron uses Paris Fashion Week to cement France’s global influence.
January 19, 2025 at 2:26 PM
Our allies are setting the example:
🎵 Korea uses K-pop stars in peace summits.
👗 Macron uses Paris Fashion Week to cement France’s global influence.
🎵 Korea uses K-pop stars in peace summits.
👗 Macron uses Paris Fashion Week to cement France’s global influence.
The Ukraine war is a stark reminder: Military defence matters, but so does soft power.
Some African nations’ hesitation to condemn Russia revealed deeper global dynamics shaped by cultural influence. Soft power is geopolitics in action
Some African nations’ hesitation to condemn Russia revealed deeper global dynamics shaped by cultural influence. Soft power is geopolitics in action
January 19, 2025 at 2:26 PM
The Ukraine war is a stark reminder: Military defence matters, but so does soft power.
Some African nations’ hesitation to condemn Russia revealed deeper global dynamics shaped by cultural influence. Soft power is geopolitics in action
Some African nations’ hesitation to condemn Russia revealed deeper global dynamics shaped by cultural influence. Soft power is geopolitics in action
Meanwhile... China, for example, has invested heavily in soft power.
📚 Confucius Institutes now surpass the combined attendance of @alliancefrancaise.bsky.social , BritishCouncil & Instituto Cervantes.
While we step back, others step in. The implications are real.
📚 Confucius Institutes now surpass the combined attendance of @alliancefrancaise.bsky.social , BritishCouncil & Instituto Cervantes.
While we step back, others step in. The implications are real.
January 19, 2025 at 2:26 PM
Meanwhile... China, for example, has invested heavily in soft power.
📚 Confucius Institutes now surpass the combined attendance of @alliancefrancaise.bsky.social , BritishCouncil & Instituto Cervantes.
While we step back, others step in. The implications are real.
📚 Confucius Institutes now surpass the combined attendance of @alliancefrancaise.bsky.social , BritishCouncil & Instituto Cervantes.
While we step back, others step in. The implications are real.
There have been clear missed opportunities:
🎸 No EU deal on touring artists.
🛑 Ending the Tradeshow Access Programme.
📉 Chronic underfunding of @bbcworldservice.bsky.social
& British Council
🎸 No EU deal on touring artists.
🛑 Ending the Tradeshow Access Programme.
📉 Chronic underfunding of @bbcworldservice.bsky.social
& British Council
January 19, 2025 at 2:26 PM
There have been clear missed opportunities:
🎸 No EU deal on touring artists.
🛑 Ending the Tradeshow Access Programme.
📉 Chronic underfunding of @bbcworldservice.bsky.social
& British Council
🎸 No EU deal on touring artists.
🛑 Ending the Tradeshow Access Programme.
📉 Chronic underfunding of @bbcworldservice.bsky.social
& British Council
And now:
🔻 Creative exports are down in many sub-sectors.
🔻 Fewer tourists are visiting cultural landmarks.
🔻 Fewer young people are engaging with UK cultural exports.
Our global brand is shrinking... and this is a crisis of complacency, not deliberate defunding.
🔻 Creative exports are down in many sub-sectors.
🔻 Fewer tourists are visiting cultural landmarks.
🔻 Fewer young people are engaging with UK cultural exports.
Our global brand is shrinking... and this is a crisis of complacency, not deliberate defunding.
January 19, 2025 at 2:26 PM
And now:
🔻 Creative exports are down in many sub-sectors.
🔻 Fewer tourists are visiting cultural landmarks.
🔻 Fewer young people are engaging with UK cultural exports.
Our global brand is shrinking... and this is a crisis of complacency, not deliberate defunding.
🔻 Creative exports are down in many sub-sectors.
🔻 Fewer tourists are visiting cultural landmarks.
🔻 Fewer young people are engaging with UK cultural exports.
Our global brand is shrinking... and this is a crisis of complacency, not deliberate defunding.
In our report, we emphasised the UK’s global leadership in the creative industries – a cornerstone of our soft power. But suggested this enviable position is at risk due to complacent policymaking.
January 19, 2025 at 2:26 PM
In our report, we emphasised the UK’s global leadership in the creative industries – a cornerstone of our soft power. But suggested this enviable position is at risk due to complacent policymaking.
Let me know how you and your family do!!
December 26, 2024 at 12:06 PM
Let me know how you and your family do!!