Eliza Easton
banner
elizaeaston.bsky.social
Eliza Easton
@elizaeaston.bsky.social
Soft power and creative industries expert. Founder of Erskine Analysis. Middle name Erskine. Mantelpiece borrowed from should've-been-best-picture Paddington 2.
New blog: Governments shape how nations are seen, sometimes deliberately, sometimes not. As tensions rise, many are getting more strategic.
I explore 6 ways soft power is being operationalised, and why it matters for war, peace and prosperity. 🔗 www.erskineanalysis.com/blog/the-glo...
The global culture wars: how governments operationalise soft power — Erskine Analysis
Whether intentional or not, government actions undoubtedly shape how a country is perceived. As geopolitical tensions rise, many governments are taking assertive steps to define their own stories, and...
www.erskineanalysis.com
July 1, 2025 at 1:44 PM
Reposted by Eliza Easton
Overview of the creative industries sector plan from @elizaeaston.bsky.social 'What the Creative Industries Sector Plan Means for Your Research and Policy Agenda' www.erskineanalysis.com/blog/what-th...
What the Creative Industries Sector Plan Means for Your Research and Policy Agenda — Erskine Analysis
The UK Government’s Creative Industries Sector Plan was published today. If you are are sitting in an academic department, creative business or think tank with a research or policy budget, want to inf...
www.erskineanalysis.com
June 24, 2025 at 1:11 PM
Honoured to be part of this board. As Virginia Woolf said, "London perpetually attracts, stimulates, gives me a play and a story and a poem, without any trouble, save that of moving my legs through the streets." (Sad to have missed the class photo due to an emergency last week).
Exciting news!

@london.gov.uk has announced his new Cultural Leadership Board 🥳

The board will work with him and our @justinesimons.bsky.social to deliver London’s culture strategy and advise on key issues facing the creative industries.
April 28, 2025 at 1:18 PM
How can the UK government unlock £18bn in growth for the creative industries through the Industrial Strategy?

A thread on our new research on CreaTech (where creativity meets emerging tech) and how it is reshaping innovation, skills, and business in the UK. 🧵⬇️
February 10, 2025 at 11:41 AM
Today, the @nationaltheatre.org.uk (with Erskine Analysis and the Intelligence Agency) publish a piece of research on business models in the performing arts—highlighting key recommendations to help the sector make more money and do more good.🧵
January 23, 2025 at 10:29 AM
I was honoured to observe the first meeting of the UK’s Soft Power Council this week. This council, which was recommended in a report I co-authored with
@unioftheartslondon.bsky.social last year, will further the role of British soft power assets in promoting peace, tolerance, and collaboration. 🧵
January 19, 2025 at 2:26 PM
One of the best parts of our Christmas Day is doing my dad’s wonderful quiz. We get into teams and fight it out after lunch. It’s closest-to wins, so everyone has a chance. In fact, we find the more you think you know about the news, the worse you often do! substack.com/@markeaston3...
Mark Easton on Substack
I have decided that Substack is the perfect new home for my Boxing Day Family Puzzler, the festive quiz in which no-one is expected to know the answers. You simply have to get closer to the answer tha...
substack.com
December 26, 2024 at 12:06 PM
It makes no sense to have the UK's disinformation efforts funded by the license fee (as set out in my piece with @unioftheartslondon.bsky.social) www.arts.ac.uk/about-ual/pr...
December 4, 2024 at 8:48 AM