Jaroslav Švelch
electroslav.bsky.social
Jaroslav Švelch
@electroslav.bsky.social
game scholar and historian at Charles University
vocalist and lyricist at Rest in Haste
svelch.com
Congrats!
November 5, 2025 at 3:01 PM
Reposted by Jaroslav Švelch
This was clipped from a vid file I downloaded many years ago, but I've just seen that the BBC have uploaded a new version of the 'Commercial Breaks' expose of the rise of Ocean and the fall of Imagine.

Worth spending a half-hour watching for those interested in the UK's bedroom coder boom.
1984: BANDERSNATCH, BAILIFFS and the Battle for a HIT GAME | Commercial Breaks | BBC Archive
YouTube video by BBC Archive
www.youtube.com
October 23, 2025 at 4:17 PM
Also notable is the fact that Czech games set in Czech environments show entirely different parts of the country than you would see in international productions. Including rural countryside and industrial buildings.
April 1, 2025 at 3:01 PM
We call it 'dual allegiance' - meaning that devs make profit abroad but still feel commitment to their local fans and include content that locals would appreciate.
April 1, 2025 at 3:01 PM
One of the important findings is the qualitative importance of the local audience even though quantitatively it's quite minor. It's just easier for developers to imagine the Czech audience rather than North American or Chinese one.
April 1, 2025 at 3:01 PM
We also played the games, of course: 1428: Shadows over Silesia, Hobo: Tough Life, HROT, Last Holiday, and Someday You'll Return. We had so much interesting material that it was hard to present it within one article.
April 1, 2025 at 3:01 PM