Ira
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eirena.bsky.social
Ira
@eirena.bsky.social
I teach developers-turned-founders how to bootstrap their early-stage brands in less than 12 min per week, for free: embracevariety.com ★★★★★ Brand designer & creative director in #OpenSource #DWeb and #P2P tech.
Looks beautiful and alive!
August 21, 2025 at 2:21 PM
On the photos: Open-space invitation, which is also a session card to fill out, for Tomorrow by DWeb at Funding the Commons.
June 24, 2025 at 12:56 PM
3 ― Get your hands dirty, get backstage. Try to co-organize or volunteer. Offer your help. Contribute in a way people find helpful. I have practiced it since I moved to work abroad, and that's where my friends and networks come from.
June 23, 2025 at 1:47 PM
2 ― Choose reconnecting with people you already know and admire over making as many new "connections" during the side event roller coaster. Gathering with @protocollabs.bsky.social peers organised by @wills.co.tt and @mosh.bsky.social was the highlight for me
June 23, 2025 at 1:46 PM
🖤 As an attendee 🖤

1 ― Come to the event earlier to check the crowd. If you, like me, are leaning towards privacy, p2p and public goods folks, have a few conversations before the event starts, so you are not trapped in "DeFi-will-make-us-rich-fast" space.
June 23, 2025 at 1:43 PM
3 ― Builders want to know more about marketing, and — is it really happening? — about branding. People were bringing extra chairs to my Brand Lab at @fundingthecommons.bsky.social, and the "How to turn strangers into early adopters" at #ProtocolBergv2 had 3 times more attendees than I expected.
June 23, 2025 at 1:42 PM
2 ― Prepare useful left-behinds for your workshop attendees. My list of 11 books on design-it-yourself and marketing for first-time founders was a huge hit: www.embracevariety.com/11-books/
11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012
This week I'm at Berlin Blockchain Week, and I brought a giveaway for developers. It's a list of 11 books on DIY (design-it-yourself) and marketing for first-time founders who want to turn their idea ...
www.embracevariety.com
June 23, 2025 at 1:40 PM
3 ― Make event collateral as reusable as possible. Try to avoid dates if you know you'll repeat an event elsewhere.

⭐ As a speaker ⭐

1 ― (a special one for me) Don't even board the plane if your slides are not ready! I'm slowly improving. The goal: to nail it for #Devconnect2025.
June 23, 2025 at 1:39 PM
2 ― Host your event earlier rather than later in the calendar — everyone's battery gets emptier toward the end of the satellite events thread. But also, birds of a feather flock together: collaborate with like-minded orgs if you both serve the same people.
June 23, 2025 at 1:37 PM
The thread landed under this post ;) bsky.app/profile/zkav...
Prizes!
💰 Now $300 for the winning vibes.
🏆 The joy of shaping our future!

Deadline: December 3
💡 Current details: cryptpad.fr/doc/#/2/doc/...
📽️ Get inspired: Watch our talk with @eirena.bsky.social - free2z.cash/uploadz/publ...
✍️ Register and submit you entry: viaprize.org/prize/create...
November 27, 2024 at 10:18 AM