Ira
@eirena.bsky.social
I teach developers-turned-founders how to bootstrap their early-stage brands in less than 12 min per week, for free: embracevariety.com ★★★★★ Brand designer & creative director in #OpenSource #DWeb and #P2P tech.
Yes, we all love t-shirts with cool prints, good quality mugs and compact travel gadgets. But most of all, we love books!
Here is a reminder of the best possible swag you can give away: www.embracevariety.com/books-as-swag/
#techconference #web3summit #hackathon #techevent #swag #marketing
Here is a reminder of the best possible swag you can give away: www.embracevariety.com/books-as-swag/
#techconference #web3summit #hackathon #techevent #swag #marketing
Books as swag
EV #34 ⋅ 2 min
www.embracevariety.com
September 9, 2025 at 10:50 AM
Yes, we all love t-shirts with cool prints, good quality mugs and compact travel gadgets. But most of all, we love books!
Here is a reminder of the best possible swag you can give away: www.embracevariety.com/books-as-swag/
#techconference #web3summit #hackathon #techevent #swag #marketing
Here is a reminder of the best possible swag you can give away: www.embracevariety.com/books-as-swag/
#techconference #web3summit #hackathon #techevent #swag #marketing
[ 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬 𝐡𝐞𝐫𝐞 ]
A curated list of the most beautiful podcast covers: www.embracevariety.com/most-beautif...
This 1/4 issue was inspired by @lucastauil.bsky.social, who launched @entangledfutures.bsky.social last week ✨
#podcast #podcasttips #designinspiration #aethetics
A curated list of the most beautiful podcast covers: www.embracevariety.com/most-beautif...
This 1/4 issue was inspired by @lucastauil.bsky.social, who launched @entangledfutures.bsky.social last week ✨
#podcast #podcasttips #designinspiration #aethetics
August 22, 2025 at 1:55 PM
[ 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬 𝐡𝐞𝐫𝐞 ]
A curated list of the most beautiful podcast covers: www.embracevariety.com/most-beautif...
This 1/4 issue was inspired by @lucastauil.bsky.social, who launched @entangledfutures.bsky.social last week ✨
#podcast #podcasttips #designinspiration #aethetics
A curated list of the most beautiful podcast covers: www.embracevariety.com/most-beautif...
This 1/4 issue was inspired by @lucastauil.bsky.social, who launched @entangledfutures.bsky.social last week ✨
#podcast #podcasttips #designinspiration #aethetics
Reposted by Ira
DWeb Virtual Meetup—The State of the DWeb: P2P, Local-First, & Where to go from here
WHEN: Wed Aug 27 10am PT
What are the benefits and challenges of local-first, permission-less, trustworthy p2p networks? Feat. @expede.wtf & Andreas Dzialocha of p2panda
RSVP:
www.eventbrite.com/e/dweb-meetu...
WHEN: Wed Aug 27 10am PT
What are the benefits and challenges of local-first, permission-less, trustworthy p2p networks? Feat. @expede.wtf & Andreas Dzialocha of p2panda
RSVP:
www.eventbrite.com/e/dweb-meetu...
August 20, 2025 at 5:56 PM
DWeb Virtual Meetup—The State of the DWeb: P2P, Local-First, & Where to go from here
WHEN: Wed Aug 27 10am PT
What are the benefits and challenges of local-first, permission-less, trustworthy p2p networks? Feat. @expede.wtf & Andreas Dzialocha of p2panda
RSVP:
www.eventbrite.com/e/dweb-meetu...
WHEN: Wed Aug 27 10am PT
What are the benefits and challenges of local-first, permission-less, trustworthy p2p networks? Feat. @expede.wtf & Andreas Dzialocha of p2panda
RSVP:
www.eventbrite.com/e/dweb-meetu...
Reposted by Ira
Our first guest is Paul Krafel, author of Shifting, Nature's Way of Change.
Krafel's careful observation reveal deep natural patterns that can help us navigate the fog of present times.
Check the full interview: entangledfutures.fm/episodes/tow...
Krafel's careful observation reveal deep natural patterns that can help us navigate the fog of present times.
Check the full interview: entangledfutures.fm/episodes/tow...
August 15, 2025 at 9:52 AM
Our first guest is Paul Krafel, author of Shifting, Nature's Way of Change.
Krafel's careful observation reveal deep natural patterns that can help us navigate the fog of present times.
Check the full interview: entangledfutures.fm/episodes/tow...
Krafel's careful observation reveal deep natural patterns that can help us navigate the fog of present times.
Check the full interview: entangledfutures.fm/episodes/tow...
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category: benefits, features, etc.
Here is a tiny but spicy 3-step secret of presenting lists:
www.embracevariety.com/presenting-lists/
It has served me & my clients well for 15 years.
Here is a tiny but spicy 3-step secret of presenting lists:
www.embracevariety.com/presenting-lists/
It has served me & my clients well for 15 years.
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category: benefits, features, clients so far, integrations available within your product, ...
www.embracevariety.com
August 8, 2025 at 10:58 AM
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category: benefits, features, etc.
Here is a tiny but spicy 3-step secret of presenting lists:
www.embracevariety.com/presenting-lists/
It has served me & my clients well for 15 years.
Here is a tiny but spicy 3-step secret of presenting lists:
www.embracevariety.com/presenting-lists/
It has served me & my clients well for 15 years.
Take me back in time, and I'd tell my junior self: “To make #brand pop, consider context. If everyone is bold & loud, break the noise with ONE BIG white space. If everyone is colorful, go black & white. Then, because all-things-color are lost in darkness, make it glow."
Recent work for @getdweb.net
Recent work for @getdweb.net
June 24, 2025 at 1:52 PM
Take me back in time, and I'd tell my junior self: “To make #brand pop, consider context. If everyone is bold & loud, break the noise with ONE BIG white space. If everyone is colorful, go black & white. Then, because all-things-color are lost in darkness, make it glow."
Recent work for @getdweb.net
Recent work for @getdweb.net
#BerlinBlockchainWeek is over. My top 3 takeaways as an event organizer, speaker and attendee 👇
🌱 As an event organizer 🌿
1 ― People are tired of talks and panels. If you want your space to buzz, host an unconference or a pre-scheduled workshops track.
...
🌱 As an event organizer 🌿
1 ― People are tired of talks and panels. If you want your space to buzz, host an unconference or a pre-scheduled workshops track.
...
June 23, 2025 at 1:37 PM
#BerlinBlockchainWeek is over. My top 3 takeaways as an event organizer, speaker and attendee 👇
🌱 As an event organizer 🌿
1 ― People are tired of talks and panels. If you want your space to buzz, host an unconference or a pre-scheduled workshops track.
...
🌱 As an event organizer 🌿
1 ― People are tired of talks and panels. If you want your space to buzz, host an unconference or a pre-scheduled workshops track.
...
Reposted by Ira
📢 The Internet Archive needs your help.
At a time when information is being rewritten or erased online, a $700 million lawsuit from major record labels threatens to destroy the Wayback Machine.
Tell the labels to drop the 78s lawsuit.
👉 Sign our open letter: www.change.org/p/defend-the...
🧵⬇️
At a time when information is being rewritten or erased online, a $700 million lawsuit from major record labels threatens to destroy the Wayback Machine.
Tell the labels to drop the 78s lawsuit.
👉 Sign our open letter: www.change.org/p/defend-the...
🧵⬇️
April 17, 2025 at 4:51 PM
📢 The Internet Archive needs your help.
At a time when information is being rewritten or erased online, a $700 million lawsuit from major record labels threatens to destroy the Wayback Machine.
Tell the labels to drop the 78s lawsuit.
👉 Sign our open letter: www.change.org/p/defend-the...
🧵⬇️
At a time when information is being rewritten or erased online, a $700 million lawsuit from major record labels threatens to destroy the Wayback Machine.
Tell the labels to drop the 78s lawsuit.
👉 Sign our open letter: www.change.org/p/defend-the...
🧵⬇️
“Instead of focusing on the painful reasons people migrate — wars, environmental degradation, and political forces — we needed a visual language that spoke of empowerment and possibility.”
nezhynska.com/work/dweb-ca...
This story of #DWebCamp visual identity tells about the true power of aesthetics:
nezhynska.com/work/dweb-ca...
This story of #DWebCamp visual identity tells about the true power of aesthetics:
DWeb Camp 2024 visual identity
An illustrative story about how the new look of DWeb Camp brought energy and optimistic vibe to discussions around such a heavy theme as Migration.
nezhynska.com
December 18, 2024 at 7:10 AM
“Instead of focusing on the painful reasons people migrate — wars, environmental degradation, and political forces — we needed a visual language that spoke of empowerment and possibility.”
nezhynska.com/work/dweb-ca...
This story of #DWebCamp visual identity tells about the true power of aesthetics:
nezhynska.com/work/dweb-ca...
This story of #DWebCamp visual identity tells about the true power of aesthetics:
What an honour! Embrace Variety zine is showcased on
@fontsinuse.com — the biggest & the most-loved-by-designers archive of typography:
fontsinuse.com/uses/64928/e...
Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01
It's free. It will change the way you design brands.
@fontsinuse.com — the biggest & the most-loved-by-designers archive of typography:
fontsinuse.com/uses/64928/e...
Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01
It's free. It will change the way you design brands.
December 13, 2024 at 12:15 PM
What an honour! Embrace Variety zine is showcased on
@fontsinuse.com — the biggest & the most-loved-by-designers archive of typography:
fontsinuse.com/uses/64928/e...
Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01
It's free. It will change the way you design brands.
@fontsinuse.com — the biggest & the most-loved-by-designers archive of typography:
fontsinuse.com/uses/64928/e...
Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01
It's free. It will change the way you design brands.
Slack is wiping out YEARS of the team history to push small groups to pay... If you are affected, know that a land where the soil is more fertile exists!
It's in pre-alpha. If your group is ready to try it already, DM me - I'm looking for First Movers to launch it together in spring #p2p #dweb
It's in pre-alpha. If your group is ready to try it already, DM me - I'm looking for First Movers to launch it together in spring #p2p #dweb
December 11, 2024 at 9:36 AM
And it is live! 🔴
Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01
Read it offline. Read it in nature. And yes, give it to someone for holidays!
Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01
Read it offline. Read it in nature. And yes, give it to someone for holidays!
Embrace Variety Vol.01
Embrace Variety Vol.01 contains three guides about the core and often overlooked aspects of visual branding: personality, design taboos, and the North Star.
It is for everyone who wants to give their ...
embracevariety.metalabel.com
December 6, 2024 at 3:57 PM
And it is live! 🔴
Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01
Read it offline. Read it in nature. And yes, give it to someone for holidays!
Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01
Read it offline. Read it in nature. And yes, give it to someone for holidays!
Last year at #DWebCamp, I almost distributed my zine for beta reading without crediting myself! No names, no URLs, nothing :) 👻
So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social
So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social
December 4, 2024 at 12:55 PM
Last year at #DWebCamp, I almost distributed my zine for beta reading without crediting myself! No names, no URLs, nothing :) 👻
So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social
So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social
Reposted by Ira
A poem for my last day working at the writing center for the semester (by Joseph Fasano)
November 23, 2024 at 2:09 AM
A poem for my last day working at the writing center for the semester (by Joseph Fasano)
Inspired by many gorgeous zines in #decentralizedweb space,
and with a belief that what lives on chain will stand the time 🥁
"Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️
and with a belief that what lives on chain will stand the time 🥁
"Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️
November 29, 2024 at 6:09 AM
Inspired by many gorgeous zines in #decentralizedweb space,
and with a belief that what lives on chain will stand the time 🥁
"Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️
and with a belief that what lives on chain will stand the time 🥁
"Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️
What is the best way to join a new community? Start contributing! And here is a perfect chance to join
@zkavclub.bsky.social with glory and fire.
If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:
@zkavclub.bsky.social with glory and fire.
If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:
Prizes!
💰 Now $300 for the winning vibes.
🏆 The joy of shaping our future!
Deadline: December 3
💡 Current details: cryptpad.fr/doc/#/2/doc/...
📽️ Get inspired: Watch our talk with @eirena.bsky.social - free2z.cash/uploadz/publ...
✍️ Register and submit you entry: viaprize.org/prize/create...
💰 Now $300 for the winning vibes.
🏆 The joy of shaping our future!
Deadline: December 3
💡 Current details: cryptpad.fr/doc/#/2/doc/...
📽️ Get inspired: Watch our talk with @eirena.bsky.social - free2z.cash/uploadz/publ...
✍️ Register and submit you entry: viaprize.org/prize/create...
November 27, 2024 at 10:09 AM
What is the best way to join a new community? Start contributing! And here is a perfect chance to join
@zkavclub.bsky.social with glory and fire.
If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:
@zkavclub.bsky.social with glory and fire.
If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:
Two weeks ago I took a #Cypherpunk & #Privacy stage of #Devcon7. It was a 5-min ride through how subcultural and social movements used visuals to spread globally. It ended with one message/proposal for those who want to make @ethereum.bsky.social cypherpunk again: app.devcon.org/schedule/ZAY...
Visual code of cypherpunk, and lessons from subcultural aesthetics we should remember on the road to mass adoption @ Devcon SEA
I want to take builders on the turbulent ride through how subcultural and social movements used their visual codes when spreading globally, and what design tasks are still ahead of us on the way to ma...
app.devcon.org
November 25, 2024 at 1:34 PM
Two weeks ago I took a #Cypherpunk & #Privacy stage of #Devcon7. It was a 5-min ride through how subcultural and social movements used visuals to spread globally. It ended with one message/proposal for those who want to make @ethereum.bsky.social cypherpunk again: app.devcon.org/schedule/ZAY...
The design story of this year's @dweb.bsky.social DWeb Camp visual identity is around the corner 🥁 ASCII, sunshine, the flame of passion and nature everywhere you look!
October 28, 2024 at 7:45 PM
The design story of this year's @dweb.bsky.social DWeb Camp visual identity is around the corner 🥁 ASCII, sunshine, the flame of passion and nature everywhere you look!
Calling all designers: Join the Design Track at Dweb Camp! dwebcamp.org/design
🦸♀️ Why? Because decentralized web needs us.
💪 How? Give a workshop, facilitate discussion or just jam with others.
🤑 Need help convincing your boss? I have your back:
www.figma.com/proto/6zVvnP...
🦸♀️ Why? Because decentralized web needs us.
💪 How? Give a workshop, facilitate discussion or just jam with others.
🤑 Need help convincing your boss? I have your back:
www.figma.com/proto/6zVvnP...
May 15, 2024 at 9:27 PM
Calling all designers: Join the Design Track at Dweb Camp! dwebcamp.org/design
🦸♀️ Why? Because decentralized web needs us.
💪 How? Give a workshop, facilitate discussion or just jam with others.
🤑 Need help convincing your boss? I have your back:
www.figma.com/proto/6zVvnP...
🦸♀️ Why? Because decentralized web needs us.
💪 How? Give a workshop, facilitate discussion or just jam with others.
🤑 Need help convincing your boss? I have your back:
www.figma.com/proto/6zVvnP...
It's one week until my final speaking gig of the year, at @walletuncon.org. Heading to Devconnect in a few days, I thought it was time to update my website with all the recent talks and workshops I've conducted.
2023 has been a productive year!
nezhynska.com/talks
2023 has been a productive year!
nezhynska.com/talks
November 8, 2023 at 7:43 AM
It's one week until my final speaking gig of the year, at @walletuncon.org. Heading to Devconnect in a few days, I thought it was time to update my website with all the recent talks and workshops I've conducted.
2023 has been a productive year!
nezhynska.com/talks
2023 has been a productive year!
nezhynska.com/talks
Who is coming to the DWeb Camp?
May 22, 2023 at 6:03 PM
Who is coming to the DWeb Camp?
If you ask me: "What is your secret sauce [to the design that lasts]?" I'll say: "Moodboards done right! And this sauce is not a secret anymore ;)"A 33-min-to-read guide from the archive of my Embrace Variety blog: nezhynska.com/brand-moodboards
May 10, 2023 at 6:16 PM
If you ask me: "What is your secret sauce [to the design that lasts]?" I'll say: "Moodboards done right! And this sauce is not a secret anymore ;)"A 33-min-to-read guide from the archive of my Embrace Variety blog: nezhynska.com/brand-moodboards
Kicking off my Bluesky era with a community-wide invite: Join us for the one-of-a-kind event - the DWeb Camp https://youtu.be/zx7Dduv0Hd4 - a five days retreat for builders of the decentralized web in Redwoods, CA. June 21-25. Tickets are on sale, with family and team bundles! https://dwebcamp.org/
April 20, 2023 at 4:22 PM
Kicking off my Bluesky era with a community-wide invite: Join us for the one-of-a-kind event - the DWeb Camp https://youtu.be/zx7Dduv0Hd4 - a five days retreat for builders of the decentralized web in Redwoods, CA. June 21-25. Tickets are on sale, with family and team bundles! https://dwebcamp.org/