Organised to celebrate the 60th anniversary of diplomatic relations, as well as the China-France Year of Cultural Tourism, the exhibition was put together by the HK Palace Museum, the Palace Museum and the Palace of Versailles, in a display of continued dialogue and efficiency of Soft Power.

As #art reflects societal changes, it can also be entangled in political tensions. The Degenerate Art exhibition at Musee Picasso (another FINN Partners client!) in #paris is a clear reminder that political changes can affect all parts of society, and that genuine talent can be crushed by ideology.

When the world’s biggest museum and the Fashion Capitale unite, we enter into the world of magic. The Louvre Couture exhibition has managed to create an extraordinary experience by bringing exceptional fashion pieces into its permanent collections.

Even more gratifying to know that FINN Partners is the communication agency for the exhibition through Claudine Colin Communication, who handles most Art & Culture projects of institutions such as Picasso Museum to Arles Photo Festival, to brands such as Miu Miu and YSL, or the Pinault Collection.