Sarah Jackson
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drsarahejackson.bsky.social
Sarah Jackson
@drsarahejackson.bsky.social
Behavioural scientist, UCL Tobacco and Alcohol Research Group. Smoking, vaping, and alcohol research. President of SRNT Europe. Senior Editor at Addiction.
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New paper reveals two key changes in vaping trends since the UK government announced plans to ban disposable vapes.

1. The rise in vaping prevalence has stalled, including among young adults.

2. People who vape are increasingly using reusable devices.

onlinelibrary.wiley.com/doi/10.1111/...
Changes in vaping trends since the announcement of an impending ban on disposable vapes: A population study in Great Britain
Background/Aim There has been a rapid rise in vaping prevalence among youth and young adults in Great Britain since disposable vapes started to become popular in 2021. In January 2024, the governmen.....
onlinelibrary.wiley.com
In a letter published today in the BMJ, we call for urgent action to correct misperceptions of vaping.

As long as public perceptions of vaping are misaligned with evidence, the opportunity for vaping to further reduce smoking is being missed.

www.bmj.com/content/391/... @ashorguk.bsky.social
October 10, 2025 at 11:53 AM
SRNT Europe's 2025 conference kicks off two weeks today and I'm delighted to be presenting alongside most of my colleagues from UCL's Tobacco and Alcohol Research Group.

You can catch us across the three days at the following times. Hope to see lots of you there!

#SRNTE2025
August 27, 2025 at 3:41 PM
Reposted by Sarah Jackson
Associations between non-daily smoking and motivation to stop smoking: A population study in England 2021–2024 buff.ly/GigcYWP @drsarahejackson.bsky.social @jamiebrown.bsky.social @lionshahab.bsky.social @sharoncox.bsky.social
buff.ly
August 13, 2025 at 2:04 PM
New in @addictionjournal.bsky.social , we find adults who smoke cigarettes non-daily tend to be more motivated to quit smoking than those who smoke every day, especially among older and less advantaged people.

onlinelibrary.wiley.com/doi/10.1111/...
Associations between non‐daily smoking and motivation to stop smoking: A population study in England 2021–2024
Background and aims An increasing proportion of adults in England who smoke cigarettes do not smoke every day and may see quitting smoking as less important than those who smoke daily. This study ai...
onlinelibrary.wiley.com
August 7, 2025 at 12:57 PM
The SRNT-E 2025 conference programme is now online! 🎉

See what we've got lined up here: srnt-e.org/conference/2...

Looking forward to seeing many of you in Romania!
July 24, 2025 at 1:25 PM
The Smoking Toolkit Study shows substantial declines in smoking prevalence and cigarette consumption among adults in England since 2007.

However, the extent of these changes differs according to how the outcomes are defined.

Research letter - Tobacco Control
tobaccocontrol.bmj.com/content/earl...
July 24, 2025 at 7:08 AM
Our new paper provides up-to-date evidence on cigarette consumption across Great Britain.

🟡~28.6 billion cigarettes are smoked each year.

🟡There are persistent disparities across socioeconomic groups, regions, and nations.

academic.oup.com/ntr/advance-... @ntrjournal.bsky.social
July 18, 2025 at 10:12 AM
Enjoying listening to this on my commute… and adding ‘profsplaining’ to my vocabulary!

open.spotify.com/episode/5L7P... @robertjwest.bsky.social
Unlocking Behaviour Change Podcast Episode 2: So ... what is a decision?
Unlocking Behaviour Change · Episode
open.spotify.com
July 17, 2025 at 8:47 AM
Reposted by Sarah Jackson
Changing patterns of nicotine product use and nicotine dependence among United States high-school students: The National Youth Tobacco Survey, 2014–2023 buff.ly/XL93VOm @drsarahejackson.bsky.social @jamiebrown.bsky.social @tattanbirch.bsky.social
July 14, 2025 at 2:01 PM
Worth a read. We need to move beyond arbitrary categorisation of continuous variables or assuming that associations are linear - and use more flexible modelling approaches to capture non-linear relationships.

www.bmj.com/content/390/...
Dealing with continuous variables and modelling non-linear associations in healthcare data: practical guide
Proper handling of continuous variables is crucial in healthcare research, for example, within regression modelling for descriptive, explanatory, or predictive purposes. However, inadequate methods ar...
www.bmj.com
July 17, 2025 at 8:30 AM
New commentary with @hazelcheeseman.bsky.social, @jamiebrown.bsky.social, and @katieeast.bsky.social

To reduce smoking harms, there is an urgent need to correct misperceptions about the risks of vaping.

www.bmj.com/content/388/...
To reduce smoking harms, there is an urgent need to correct misperceptions about the risks of vaping
www.bmj.com
July 10, 2025 at 1:36 PM
Concerns have been raised that vaping has created a 'new generation of nicotine addicts'.

We examined changes in the proportion of US high-school students reporting symptoms of nicotine dependence, in the context of changing patterns of nicotine product use.

onlinelibrary.wiley.com/doi/full/10....
Changing patterns of nicotine product use and nicotine dependence among United States high‐school students: The National Youth Tobacco Survey, 2014–2023
Background and aim Concerns have been raised that e-cigarettes have created a new generation of people addicted to nicotine. This study aimed to measure changes in the proportion of US high-school s...
onlinelibrary.wiley.com
June 25, 2025 at 11:06 AM
Reposted by Sarah Jackson
“Dual Use” of e-cigarettes alongside cigarettes encompasses varied behavior patterns and motives that have different implications for health and smoking cessation.

Editorial by Sarah Jackson.

academic.oup.com/ntr/advance-... @drsarahejackson.bsky.social
“Dual Use” of e-cigarettes alongside cigarettes encompasses varied behavior patterns and motives that have different implications for health and smoking cessation
Sarah E Jackson; “Dual Use” of e-cigarettes alongside cigarettes encompasses varied behavior patterns and motives that have different implications for heal
academic.oup.com
June 16, 2025 at 6:36 AM
Interested in smoking and vaping? I will be giving a UCL Lunch Hour Lecture covering lots of our recent research findings in this area.

The lecture will take place online on 29 May, 1-2pm. It’s free and all are welcome to attend. You can register here: www.ucl.ac.uk/events/event...
Lunch Hour Lecture | Recent trends in smoking and vaping in England
The talk will include an overview of changes in the prevalence and patterns of smoking and vaping...
www.ucl.ac.uk
May 6, 2025 at 8:14 AM
Reposted by Sarah Jackson
Four cigarette products for sale in England in 2021/22 appeared non-compliant with the ban on menthol as a characterising flavour in sensory and chemical tests, find Debbie Robson et al.

academic.oup.com/ntr/advance-...
April 17, 2025 at 5:29 PM
I spoke to BBC Radio 4's Today programme about our findings. You can listen back here (from 1.23.29):

www.bbc.co.uk/sounds/play/...
April 16, 2025 at 8:44 AM
New paper reveals two key changes in vaping trends since the UK government announced plans to ban disposable vapes.

1. The rise in vaping prevalence has stalled, including among young adults.

2. People who vape are increasingly using reusable devices.

onlinelibrary.wiley.com/doi/10.1111/...
Changes in vaping trends since the announcement of an impending ban on disposable vapes: A population study in Great Britain
Background/Aim There has been a rapid rise in vaping prevalence among youth and young adults in Great Britain since disposable vapes started to become popular in 2021. In January 2024, the governmen.....
onlinelibrary.wiley.com
April 16, 2025 at 5:29 AM
Reposted by Sarah Jackson
We've got a new paper out today in @thelancetph.bsky.social, led by @melissaoldham.bsky.social, looking at the sharp increase in alcohol-specific deaths in England since the start of the pandemic and digging into which groups in the population have been worst affected
🧵
Trends in alcohol-specific deaths in England, 2001–22: an observational study
Alcohol-specific deaths in England remain high and increased after the COVID-19 pandemic. Policies should aim to reduce rates of alcohol consumption at the population level. Substantial investment is ...
www.thelancet.com
April 11, 2025 at 11:01 AM
Don't forget to submit your abstracts - final deadline is this Sunday!
🚨 Deadline Extended! 🚨 You now have 2 extra weeks to submit your abstract! The new deadline is Sunday, 13 April at 23:59 CET. Don’t miss this chance—get your submissions in! 🔗srnt-e.org #SRNTE2025 #CallForAbstracts #DeadlineExtension
April 11, 2025 at 8:31 AM
Reposted by Sarah Jackson
We have a new paper out today in Lancet Public Health looking at increases in alcohol-specific deaths in England.

www.sciencedirect.com/science/arti...
www.sciencedirect.com
April 11, 2025 at 7:19 AM
🚨 Deadline Extended! 🚨 You now have 2 extra weeks to submit your abstract! The new deadline is Sunday, 13 April at 23:59 CET. Don’t miss this chance—get your submissions in! 🔗srnt-e.org #SRNTE2025 #CallForAbstracts #DeadlineExtension
March 28, 2025 at 6:41 AM
Reposted by Sarah Jackson
Trends in smoking prevalence and socio-economic inequalities across regions in England: A population study, 2006 to 2024 @drsarahejackson.bsky.social @sharoncox.bsky.social Vera Buss @tattanbirch.bsky.social @jamiebrown.bsky.social buff.ly/FSVwn65
March 24, 2025 at 3:00 PM
🚨 Reminder! The abstract submission deadline for #SRNTE2025 is fast approaching! ⏳

Submit your research by 30 March to be part of Europe's leading nicotine & tobacco science conference. Don’t miss out!

🔗 easyacademia.org/srnte2025 Info: srnt-e.org
March 24, 2025 at 11:50 AM