“TikTok has become a powerful site of conflict because it doesn’t just entertain; it shapes culture, influences politics, and directs the attention of millions. Ownership changes may be symbolic, but the algorithm is where the real power lies.”

youtu.be/1MowLNYuFkA

Labubu 热潮席卷加拿大，但能持续多久？
www.youtube.com/watch?v=uqxZ...

"Scarcity creates desire," said Giesler. Limited editions, rare figures and the appeal of completing a full set drive collectors to keep buying in hopes of finding the most coveted designs. @cbcnews.ca www.cbc.ca/radio/thecur...

Applications to the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies are open until June 16, 2025!! dmcs.lakecomoschool.org

Retail experts warn that tariffs could increase cost of online purchases www.bnnbloomberg.ca/business/eco...

✨ These are the moments of mentorship and community-building that make marketing scholarship so rewarding. ✨ The inaugural AMA-Sheth Foundation Early Career Consortium at #AMAWinter in Phoenix!

Answering consumer-related questions about the US-CAN trade-war throughout the day on CBC TV & radio. Tune in! #TradeWar #ConsumerInsights

These two photos were taken at the beginning and at the end of this semester! My course transforms students into dogs.