Markus Giesler
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drgiesler.bsky.social
Markus Giesler
@drgiesler.bsky.social
560 followers 200 following 18 posts
Professor @SchulichSchool. https://linktr.ee/giesler
Posts Replies Media Videos
drgiesler.bsky.social
“TikTok has become a powerful site of conflict because it doesn’t just entertain; it shapes culture, influences politics, and directs the attention of millions. Ownership changes may be symbolic, but the algorithm is where the real power lies.”

youtu.be/1MowLNYuFkA
September 24, 2025 at 8:31 PM
drgiesler.bsky.social
Markus Giesler, a marketing professor at York University, says younger generations seem to be less focused on alcohol consumption and more interested in gatherings that promote wellness and balance.

www.cbc.ca/news/enterta...
How daytime parties are fuelled by the wellness movement and a need for community | CBC News
Across Canada, people are partying earlier. Experts say this represents a shift in how wellness and community are being highlighted in a post-pandemic economy where real-life experiences are valued.
www.cbc.ca
July 26, 2025 at 1:51 PM
drgiesler.bsky.social
Labubu craze takes over Canada, but for how long?

toronto.citynews.ca/2025/07/17/l...
Labubu craze takes over Canada, but for how long?
In Canada, it’s become increasingly harder to purchase the Labubu as the demand skyrockets. But how long will the craze take over Canadian consumers?
toronto.citynews.ca
July 26, 2025 at 12:53 AM
drgiesler.bsky.social
Labubu 热潮席卷加拿大，但能持续多久？
www.youtube.com/watch?v=uqxZ...
July 26, 2025 at 12:51 AM
drgiesler.bsky.social
"The big win always feels one box away. ... The hope is manufactured — that's exactly what makes this thing so powerful."

www.cbc.ca/radio/thecur...

@cbcnews.ca
Sealed, sold, delivered: How blind boxes like Labubu became a viral obsession | CBC Radio
The viral blind box craze blends surprise, scarcity and social media to fuel a booming global business — and spark debate about the risks and rewards of mystery-box shopping.
www.cbc.ca
July 22, 2025 at 5:42 PM
drgiesler.bsky.social
Canned cocktail hitting you hard? As ready-to-drink cans grow in popularity, some are getting stronger

www.cbc.ca/news/busines...

@cbcnewz.bsky.social
Canned cocktail hitting you hard? As ready-to-drink cans grow in popularity, some are getting stronger | CBC News
Ready-to-drink options have boomed in popularity in recent years, and alongside that popularity, the market for higher alcohol percentage has also grown, according to industry experts. But with all th...
www.cbc.ca
July 22, 2025 at 5:41 PM
drgiesler.bsky.social
“When the spotlight is on the venue, the brand’s name shines just as brightly, both in a good and in a bad way.” globalnews.ca/news/1128192...

‪@cdnpress.bsky.social‬
‪@globalnews.ca‬
Negative stories about Rogers Stadium are ‘branding poison’ for the sponsor, marketers say | Globalnews.ca
As a marketing expert, Markus Giesler was aghast after hearing Coldplay frontman Chris Martin blast Toronto's brand new Rogers Stadium onstage.
globalnews.ca
July 9, 2025 at 11:40 PM
drgiesler.bsky.social
"This type of content and highly polarizing storytelling is something that we would expect from far-right groups," said York University marketing professor Markus Giesler.

www.cbc.ca/news/ai-gene...
That white guy who can't get a job at Tim Hortons? He's AI | CBC News
A series of AI-generated videos that show a white man complaining about how difficult it is to get a job in Canada have been taken down by TikTok, following inquiries made by the CBC News Visual Inves...
www.cbc.ca
July 9, 2025 at 11:40 PM
Reposted by Markus Giesler
habrazeau.bsky.social
If you can, please donate to help with funeral costs and supporting her family. RIP Sheila Colla. www.gofundme.com/f/support-sh...
Donate to Support Sheila Colla Through Cancer Treatment, organized by Anna Penner
There is a good chance that you already know Sheila Colla: she is a brillian… Anna Penner needs your support for Support Sheila Colla Through Cancer Treatment
www.gofundme.com
July 8, 2025 at 11:35 PM
drgiesler.bsky.social
"Scarcity creates desire," said Giesler. Limited editions, rare figures and the appeal of completing a full set drive collectors to keep buying in hopes of finding the most coveted designs. @cbcnews.ca www.cbc.ca/radio/thecur...
June 26, 2025 at 3:27 PM
drgiesler.bsky.social
Applications to the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies are open until June 16, 2025!! dmcs.lakecomoschool.org
May 30, 2025 at 3:59 PM
drgiesler.bsky.social
Retail experts warn that tariffs could increase cost of online purchases www.bnnbloomberg.ca/business/eco...
May 24, 2025 at 2:15 PM
Reposted by Markus Giesler
lenapell.bsky.social
CfP conf
🌴Lugano, Sept 4-5, 2025
🧮 “From Classes to Classifications: How new (and old) systems of ranking, scoring, segmentation and matching shape social groups and markets”
✨Keynote @drgiesler.bsky.social, @karenpylai.bsky.social &Donald MacKenzie
www.digital-transformation.usi.ch/en/dt/partic...
Conferences
Call for Papers“Classes to Classifications: How new (and old) systems of ranking, scoring, segmentation and matching shape social groups and markets”Interim Conference of the Swiss Sociological Associ...
www.digital-transformation.usi.ch
February 28, 2025 at 5:31 PM
drgiesler.bsky.social
✨ These are the moments of mentorship and community-building that make marketing scholarship so rewarding. ✨ The inaugural AMA-Sheth Foundation Early Career Consortium at #AMAWinter in Phoenix!
A group shot featuring mentees and mentors of inaugural AMA-Sheth Foundation Early Career Consortium at #AMAWinter in Phoenix
February 15, 2025 at 3:03 PM
drgiesler.bsky.social
Talked with the @theglobeandmail.com this past week www.theglobeandmail.com/business/art...
Buy Canadian: A consumer’s guide to patriotic shopping
From cars to food to alcohol, here’s a guide to help you decide how to support Canada through your consumer choices
www.theglobeandmail.com
February 8, 2025 at 2:16 PM
drgiesler.bsky.social
Answering consumer-related questions about the US-CAN trade-war throughout the day on CBC TV & radio. Tune in! #TradeWar #ConsumerInsights
February 3, 2025 at 4:21 PM
drgiesler.bsky.social
These two photos were taken at the beginning and at the end of this semester! My course transforms students into dogs.
Markus Giesler and students gathered for a seminar in the courtyard of the Schulich School of Business. A happy dog greets a professor after a night class at the Schulich School of Business.
November 30, 2024 at 4:13 AM
drgiesler.bsky.social
This is cool news for everyone researching markets! The absolutely massive #MarketStudies handbook is out now at Cambridge University Press! With a really nice chapter on #MSD Market System Dynamics written by myself and Eileen Fischer. www.cambridge.org/core/books/m...
Market Studies
Cambridge Core - Organisation Studies - Market Studies
www.cambridge.org
November 25, 2024 at 3:58 PM
drgiesler.bsky.social
⭐Early career marketing scholars⭐ The inaugural AMA-Sheth Foundation Early Career Consortium on February 13-14, 2025, in Phoenix, AZ will be a great opportunity to sit down with experienced mentors and forge new cohort friendships.

Please apply today and help spread the news:

shorturl.at/LCXBP
2025 AMA-Sheth Foundation Early Career Consortium
The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders
ama.org
November 20, 2024 at 9:10 PM