Drew Benvie
@drew.battenhall.com
Social media commentator, CEO of @battenhall.com and public speaker. Featured on BBC telly, radio and in other places.
Wrote the Wikipedia page on social media, did a TED talk on it, and shout at various sports. Proud father & husband & dog dad. LDN
Wrote the Wikipedia page on social media, did a TED talk on it, and shout at various sports. Proud father & husband & dog dad. LDN
Pinned
Drew Benvie
@drew.battenhall.com
· Nov 20
My piece for PR Week on Bluesky is aging well I see www.prweek.co.uk/article/1822...
And nice one @eviebarrett.bsky.social on the new piece today too. www.prweek.co.uk/article/1896...
And nice one @eviebarrett.bsky.social on the new piece today too. www.prweek.co.uk/article/1896...
Bluesky: a genuine Twitter alternative for brands and PRs?
Twitter has been the tech-savvy PR pro’s best friend for more than a decade, trusted by journalists and media houses for story-gathering, audience-building and reputation management.
www.prweek.co.uk
Seems it was May 2023 when I wrote this piece for @prweekuk.bsky.social.
Thanks to the #battenhall team who are all here on a handy starter pack: bsky.app/starter-pack...
Thanks to the #battenhall team who are all here on a handy starter pack: bsky.app/starter-pack...
“As ChatGPT surged in popularity, longtime safety experts burned out and started leaving.” A fascinating long read in the New York Times about the problematic growth of an AI chatbot
www.nytimes.com/2025/11/23/t...
www.nytimes.com/2025/11/23/t...
What OpenAI Did When ChatGPT Users Lost Touch With Reality
www.nytimes.com
November 24, 2025 at 8:02 PM
“As ChatGPT surged in popularity, longtime safety experts burned out and started leaving.” A fascinating long read in the New York Times about the problematic growth of an AI chatbot
www.nytimes.com/2025/11/23/t...
www.nytimes.com/2025/11/23/t...
Twitter inadvertently unmasks fake influencers in new transparency feature that shows where an account was originally set up. Dozens of accounts based in Russia, India and Nigeria pretending to be Trump supporting Americans revealed in the process
www.thedailybeast.com/top-maga-inf...
www.thedailybeast.com/top-maga-inf...
Top MAGA Influencers Accidentally Unmasked as Foreign Actors
A new feature on Elon Musk’s X has given deeper insight into the online “America First” movement.
www.thedailybeast.com
November 24, 2025 at 2:22 PM
Twitter inadvertently unmasks fake influencers in new transparency feature that shows where an account was originally set up. Dozens of accounts based in Russia, India and Nigeria pretending to be Trump supporting Americans revealed in the process
www.thedailybeast.com/top-maga-inf...
www.thedailybeast.com/top-maga-inf...
Twitch and Kick added to the list of social media that will be banned for Australia’s under-16s from December 10th.
open.substack.com/pub/drewbenv...
open.substack.com/pub/drewbenv...
Unpicking the teen social media shakeup that started this week in Australia
As Australia enlarges its list of banned platforms for under-16s to include Twitch, the world is watching to see what kids do next, and if the internet really is safer without social media
open.substack.com
November 22, 2025 at 2:26 PM
Twitch and Kick added to the list of social media that will be banned for Australia’s under-16s from December 10th.
open.substack.com/pub/drewbenv...
open.substack.com/pub/drewbenv...
We’re hiring social media analysts in London at Battenhall. Come join our team and help me predict things and count things and keep our beloved clients a step ahead.
www.linkedin.com/jobs/view/43...
www.linkedin.com/jobs/view/43...
Battenhall hiring Senior Account Executive - Insights in London Area, United Kingdom | LinkedIn
Posted 3:13:45 PM. SummaryThe Insights team is central to everything we do at Battenhall, delivering social media…See this and similar jobs on LinkedIn.
www.linkedin.com
November 11, 2025 at 5:58 PM
We’re hiring social media analysts in London at Battenhall. Come join our team and help me predict things and count things and keep our beloved clients a step ahead.
www.linkedin.com/jobs/view/43...
www.linkedin.com/jobs/view/43...
Big day today it’s the annual Battenhall social media briefing event at The British Library in London. 300 brands registered to attend this year and I need to finish learning my lines. 🙏🏼☕️💥
November 5, 2025 at 4:50 AM
Big day today it’s the annual Battenhall social media briefing event at The British Library in London. 300 brands registered to attend this year and I need to finish learning my lines. 🙏🏼☕️💥
Proud as punch to win two
agency of the year awards at PR Week last night. www.battenhall.com/blog/battenh...
agency of the year awards at PR Week last night. www.battenhall.com/blog/battenh...
Battenhall named 2025 Specialist Consultancy of the Year at PRWeek UK Awards
Battenhall does the double at PRWeek UK Awards winning Specialist Agency of the Year and receiving a Highly Commended honour for Small Consultancy of the Year
www.battenhall.com
October 16, 2025 at 5:31 PM
Proud as punch to win two
agency of the year awards at PR Week last night. www.battenhall.com/blog/battenh...
agency of the year awards at PR Week last night. www.battenhall.com/blog/battenh...
Looking for followers on Sora 2. And yep I have invite codes but mainly want to follow my network on there 👋🏼
sora.chatgpt.com/profile/drew...
sora.chatgpt.com/profile/drew...
October 8, 2025 at 10:16 PM
Looking for followers on Sora 2. And yep I have invite codes but mainly want to follow my network on there 👋🏼
sora.chatgpt.com/profile/drew...
sora.chatgpt.com/profile/drew...
Decided to start writing my Substack again. Thoughts on the year ahead in social media… open.substack.com/pub/drewbenv...
Crystal ball time: social media in 2026
On 5th November I’ll be presenting at Battenhall’s annual social media keynote in London, and as I look at what's shaping the year ahead, it feels like the perfect time to restart this Substack.
open.substack.com
September 13, 2025 at 3:16 PM
Decided to start writing my Substack again. Thoughts on the year ahead in social media… open.substack.com/pub/drewbenv...
Loving Bitchat so far. Feels like OG Twitter meets WhatsApp meets Reddit. Dorsey’s new experiment leans into social media culture: it works offline, disappearing content, anonymous users, no tracking, panic mode, etc etc.
Good or bad idea?
I’m @drew on there, look forward to finding out!
Good or bad idea?
I’m @drew on there, look forward to finding out!
July 30, 2025 at 7:16 AM
Loving Bitchat so far. Feels like OG Twitter meets WhatsApp meets Reddit. Dorsey’s new experiment leans into social media culture: it works offline, disappearing content, anonymous users, no tracking, panic mode, etc etc.
Good or bad idea?
I’m @drew on there, look forward to finding out!
Good or bad idea?
I’m @drew on there, look forward to finding out!
Chatted to the BBC earlier about whether Twitter can reinvent itself with new product chief Nikita Bier at the helm www.bbc.co.uk/news/article...
Musk's X appoints 'king of virality' in bid to boost growth - BBC News
Nikita Bier has previously developed platforms that have proved popular with teen users.
www.bbc.co.uk
July 1, 2025 at 10:05 PM
Chatted to the BBC earlier about whether Twitter can reinvent itself with new product chief Nikita Bier at the helm www.bbc.co.uk/news/article...
Pier 57 is my new favourite place (and the bits around it where I’ve been spending much of this week)
June 25, 2025 at 10:07 PM
Pier 57 is my new favourite place (and the bits around it where I’ve been spending much of this week)
It’s 5am, big day ahead so two coffees it is. Can’t ever remember it being as hot as this in New York ☀️🥵
June 24, 2025 at 12:15 PM
It’s 5am, big day ahead so two coffees it is. Can’t ever remember it being as hot as this in New York ☀️🥵
I don't often get interviewed like this but here's a new one. Thank you to Logging Off Club for the chat... loggingoffclub.substack.com/p/what-is-mi...
“What is missing is not social media bans. It’s safeguards.” Interview with Drew Benvie
Guest interview with Drew Benvie, founder of social media safety non-profit Raise
loggingoffclub.substack.com
June 10, 2025 at 9:51 PM
I don't often get interviewed like this but here's a new one. Thank you to Logging Off Club for the chat... loggingoffclub.substack.com/p/what-is-mi...
Three entry level social media agency roles just opened in my U.S. team for anyone looking.
🗽 Junior Social Media Analyst (New York) lnkd.in/ehFEHEqX
🌇 Junior Account Executive (Los Angeles) lnkd.in/ekNEafHg
🚕 Junior Account Executive (New York) lnkd.in/eEQd_rs3
🗽 Junior Social Media Analyst (New York) lnkd.in/ehFEHEqX
🌇 Junior Account Executive (Los Angeles) lnkd.in/ekNEafHg
🚕 Junior Account Executive (New York) lnkd.in/eEQd_rs3
June 3, 2025 at 6:23 PM
Three entry level social media agency roles just opened in my U.S. team for anyone looking.
🗽 Junior Social Media Analyst (New York) lnkd.in/ehFEHEqX
🌇 Junior Account Executive (Los Angeles) lnkd.in/ekNEafHg
🚕 Junior Account Executive (New York) lnkd.in/eEQd_rs3
🗽 Junior Social Media Analyst (New York) lnkd.in/ehFEHEqX
🌇 Junior Account Executive (Los Angeles) lnkd.in/ekNEafHg
🚕 Junior Account Executive (New York) lnkd.in/eEQd_rs3
Reposted by Drew Benvie
As global lawmakers step up their efforts to ban social media for under-16s, Battenhall CEO @drew.battenhall.com says it will only make the situation worse.
In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8
In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8
May 19, 2025 at 2:01 PM
As global lawmakers step up their efforts to ban social media for under-16s, Battenhall CEO @drew.battenhall.com says it will only make the situation worse.
In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8
In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8
Something from me in Digital Frontier today: digitalfrontier.com/articles/chi...
May 16, 2025 at 3:41 PM
Something from me in Digital Frontier today: digitalfrontier.com/articles/chi...
Overheard in Clerkenwell: what would be a great debate is if we got two analog people, and two AIs talking on the stage.
May 14, 2025 at 5:35 PM
Overheard in Clerkenwell: what would be a great debate is if we got two analog people, and two AIs talking on the stage.
Waiting in the wings to talk at the launch of Speak Up. Hats off @alexlockwood.bsky.social epic crowd 👏🏼
April 30, 2025 at 6:43 PM
Waiting in the wings to talk at the launch of Speak Up. Hats off @alexlockwood.bsky.social epic crowd 👏🏼
This ridiculous Arsenal run offside free kick drill is genius!!!
April 29, 2025 at 8:08 PM
This ridiculous Arsenal run offside free kick drill is genius!!!
Reposted by Drew Benvie
Yesterday we announced we are a PRCA Dare Awards finalist… Today we’re can share we’re in the running for Specialist Consultancy AND PR Consultancy of the Year at the CIPR Excellence Awards 2025! 🥳
Well done to our incredible global team for all the work that makes this recognition possible! 🙌
Well done to our incredible global team for all the work that makes this recognition possible! 🙌
April 29, 2025 at 12:35 PM
Yesterday we announced we are a PRCA Dare Awards finalist… Today we’re can share we’re in the running for Specialist Consultancy AND PR Consultancy of the Year at the CIPR Excellence Awards 2025! 🥳
Well done to our incredible global team for all the work that makes this recognition possible! 🙌
Well done to our incredible global team for all the work that makes this recognition possible! 🙌
Team vibes 💯 this week. And if you’re looking for a career start in a place like this (I sit on the left close to coffee) then check out the battenhall Instagram as we have two internships up for grabs. See you this summer 😎☀️🌞
April 25, 2025 at 10:19 AM
Team vibes 💯 this week. And if you’re looking for a career start in a place like this (I sit on the left close to coffee) then check out the battenhall Instagram as we have two internships up for grabs. See you this summer 😎☀️🌞
YES BEST 5 MINS OF FOOTBALL EVER MAINOO MAGUIRE!!!!!!!!
April 17, 2025 at 9:39 PM
YES BEST 5 MINS OF FOOTBALL EVER MAINOO MAGUIRE!!!!!!!!
Have a read of @kerihudson.bsky.social 👏🏼
Is AI the secret weapon for your social strategy? 👀 Keri Hudson's dropping 3 killer techniques we're using now. Don't sleep on this: btnhl.com/4i95dAx
April 14, 2025 at 8:04 PM
Have a read of @kerihudson.bsky.social 👏🏼
April 14, 2025 at 8:02 PM
Currently in Devon taking a break but managed to get this to the BBC this morning 👋🏼
Meta is expanding Teen Accounts to Facebook and Messenger.
Our CEO @drew.battenhall.com shared his perspective with the BBC: “For once, big social are fighting for the leadership position not for the most highly engaged teen user base, but for the safest."
Read more: www.bbc.co.uk/news/article...
Our CEO @drew.battenhall.com shared his perspective with the BBC: “For once, big social are fighting for the leadership position not for the most highly engaged teen user base, but for the safest."
Read more: www.bbc.co.uk/news/article...
Meta expands Teen Accounts to Facebook and Messenger
The system imposes more restricted settings on younger users - though campaigners say it's unclear what difference they make.
www.bbc.co.uk
April 8, 2025 at 2:42 PM
Currently in Devon taking a break but managed to get this to the BBC this morning 👋🏼