Diego Beltrami
@djbeltrami.bsky.social
Designer of stuff, knower of things, writer of words
Not even my packages are free from the latest UI trend.
January 14, 2026 at 10:50 PM
Not even my packages are free from the latest UI trend.
Hey Lego! I have the next big thing: Already built Lego sets.
And once we get that done, we can move onto Built Lego sets that play by themselves.
www.lego.com/en-us/aboutu...
And once we get that done, we can move onto Built Lego sets that play by themselves.
www.lego.com/en-us/aboutu...
LEGO SMART Play Announcement - CES - About Us - LEGO.com
The LEGO Group introduces LEGO® SMART Play™, a new play innovation that brings LEGO creations to life like never before LEGO Star Wars SMART Brick
www.lego.com
January 6, 2026 at 8:20 PM
Hey Lego! I have the next big thing: Already built Lego sets.
And once we get that done, we can move onto Built Lego sets that play by themselves.
www.lego.com/en-us/aboutu...
And once we get that done, we can move onto Built Lego sets that play by themselves.
www.lego.com/en-us/aboutu...
W. Mills throwing out some bangers:
"Those who use these devices do not understand them; those who invent them do not understand much else. That is why we may not, without great ambiguity, use technological abundance as the index of human quality and cultural progress."
"Those who use these devices do not understand them; those who invent them do not understand much else. That is why we may not, without great ambiguity, use technological abundance as the index of human quality and cultural progress."
January 1, 2026 at 1:30 PM
W. Mills throwing out some bangers:
"Those who use these devices do not understand them; those who invent them do not understand much else. That is why we may not, without great ambiguity, use technological abundance as the index of human quality and cultural progress."
"Those who use these devices do not understand them; those who invent them do not understand much else. That is why we may not, without great ambiguity, use technological abundance as the index of human quality and cultural progress."
I'm biased towards system thinking. I believe that it offers a much better perspective on our current challenges. And if you disagree with that, then there are structural forces at play that condition your beliefs in that direction, and I can totally relate to that.
December 24, 2025 at 3:12 PM
I'm biased towards system thinking. I believe that it offers a much better perspective on our current challenges. And if you disagree with that, then there are structural forces at play that condition your beliefs in that direction, and I can totally relate to that.
I've recently saw a post on *another site* about how to translate UX goals to Business goals.
There's something perverse about the idea of "translating for the business".
"People are frustrated = conversion rate is decreasing"
There's something perverse about the idea of "translating for the business".
"People are frustrated = conversion rate is decreasing"
December 22, 2025 at 3:09 PM
I've recently saw a post on *another site* about how to translate UX goals to Business goals.
There's something perverse about the idea of "translating for the business".
"People are frustrated = conversion rate is decreasing"
There's something perverse about the idea of "translating for the business".
"People are frustrated = conversion rate is decreasing"
Corporate culture often values busyness so much that is really difficult to highlight the value of strategy which is in great part about NOT doing things.
December 22, 2025 at 3:02 PM
Corporate culture often values busyness so much that is really difficult to highlight the value of strategy which is in great part about NOT doing things.
Companies talk about momentum but they operate on inertia.
December 21, 2025 at 1:39 AM
Companies talk about momentum but they operate on inertia.
Designers are expected to learn how the business works, but at the same time those mechanics are either intentionally obscured or vague to disguise how unethical or arbitrary the business model is.
December 20, 2025 at 3:26 AM
Designers are expected to learn how the business works, but at the same time those mechanics are either intentionally obscured or vague to disguise how unethical or arbitrary the business model is.
Teams are quick to use themselves as a frame of reference to avoid doing research "we are users too". But when they set targets or look to change behavior it is always for other people. "We need to dive engagement" (but for others, not for them as users).
December 20, 2025 at 3:24 AM
Teams are quick to use themselves as a frame of reference to avoid doing research "we are users too". But when they set targets or look to change behavior it is always for other people. "We need to dive engagement" (but for others, not for them as users).
Assumptions, more often than not, are lies organizations tell themselves to avoid thinking about inconvenient aspects of the work that might complicate the "way things are done here".
December 18, 2025 at 2:50 AM
Assumptions, more often than not, are lies organizations tell themselves to avoid thinking about inconvenient aspects of the work that might complicate the "way things are done here".
As a service designer, it's telling of the state of my profession that the seminal book we have is titled "Good Services". Not "Great Services", or "Fucking amazing services that will blow your mind".
Achieving just a Good Service is such a mountain to climb.
Achieving just a Good Service is such a mountain to climb.
December 16, 2025 at 7:18 PM
As a service designer, it's telling of the state of my profession that the seminal book we have is titled "Good Services". Not "Great Services", or "Fucking amazing services that will blow your mind".
Achieving just a Good Service is such a mountain to climb.
Achieving just a Good Service is such a mountain to climb.
Teams aim to impact different actors and spaces with their work. Impact on the experience / user, and impact on the business are the ones that are often talked about.
In a healthy organization those are aligned.
What is rarely mentioned is the impact on organizational politics.
In a healthy organization those are aligned.
What is rarely mentioned is the impact on organizational politics.
December 15, 2025 at 2:11 PM
Teams aim to impact different actors and spaces with their work. Impact on the experience / user, and impact on the business are the ones that are often talked about.
In a healthy organization those are aligned.
What is rarely mentioned is the impact on organizational politics.
In a healthy organization those are aligned.
What is rarely mentioned is the impact on organizational politics.
Reading David Graeber's "Utopia of rules". And, wow. This is how you introduce a topic.
November 11, 2025 at 4:19 AM
Reading David Graeber's "Utopia of rules". And, wow. This is how you introduce a topic.
Philip Dick's Rainbow six
Oh my god some fucking tech dingdong posted this on Twitter with the caption "AI games are going to be amazing" totally seriously, you have to watch it. You have to. In full screen.
October 25, 2025 at 1:10 PM
Philip Dick's Rainbow six
Hi everybody. I have solved User Stories:
"As a user I want <the solution the team has already decided upon> so I can <do what the team unfoundedly assumed I wanted to do>.
You are welcome.
"As a user I want <the solution the team has already decided upon> so I can <do what the team unfoundedly assumed I wanted to do>.
You are welcome.
October 24, 2025 at 3:33 PM
Hi everybody. I have solved User Stories:
"As a user I want <the solution the team has already decided upon> so I can <do what the team unfoundedly assumed I wanted to do>.
You are welcome.
"As a user I want <the solution the team has already decided upon> so I can <do what the team unfoundedly assumed I wanted to do>.
You are welcome.
Little known Lord of the Rings fact is that right after Sauron finished the One Ring, he realized it wasn't evil enough, so he spent another year working on his most foul creation: ServiceNow.
October 23, 2025 at 2:56 AM
Little known Lord of the Rings fact is that right after Sauron finished the One Ring, he realized it wasn't evil enough, so he spent another year working on his most foul creation: ServiceNow.
Thought terminating quiche
October 21, 2025 at 11:55 AM
Thought terminating quiche
My Neighbour Tororto
October 19, 2025 at 9:36 PM
My Neighbour Tororto
It's amazing how many people confuse length for depth.
August 25, 2025 at 9:45 PM
It's amazing how many people confuse length for depth.
I think it's about time someone makes an updated version of Billy Joel's "We didn't start the fire".
August 24, 2025 at 10:08 PM
I think it's about time someone makes an updated version of Billy Joel's "We didn't start the fire".
One of the big hopes for genAI and the chat bot format was to bypass the UI and just tell the software what to do using natural language.
August 22, 2025 at 5:38 PM
One of the big hopes for genAI and the chat bot format was to bypass the UI and just tell the software what to do using natural language.
A sign of a good leader is if people under them can guess what their decisions might be. Meaning that people clearly understand their goals, intentions, and mental model. It is about clarity and alignment.
August 22, 2025 at 2:56 PM
A sign of a good leader is if people under them can guess what their decisions might be. Meaning that people clearly understand their goals, intentions, and mental model. It is about clarity and alignment.
A Superman story where the government discovers the forged adoption papers and arrests the Kents.
August 21, 2025 at 12:56 PM
A Superman story where the government discovers the forged adoption papers and arrests the Kents.
For most organizations KPIs should not be thought of as management tools, but rather behavioral ones. They shape the organization's behavior.
August 14, 2025 at 12:43 PM
For most organizations KPIs should not be thought of as management tools, but rather behavioral ones. They shape the organization's behavior.