Itamar Medeiros
@designative.bsky.social
Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/
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Concept Design: Transforming Product Discovery Insights into User Experience
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
www.designative.info
Concept Design: Transforming Product Discovery Insights into User Experience
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
#AgenticAI experiences only “work” only when both humans and systems succeed in tandem. Not just one. This post explores how H-ACD’s "Dual Evaluation" principle helps build trust, create value, and make better product decisions. #Usability #HumanAgentCenteredDesign #AI
Dual Evaluation: Measuring Both Human Experience and Agent Effectiveness
H-ACD’s "Dual Evaluation" principle explains why great agentic experiences succeed only when both humans and agents perform well together.
www.designative.info
December 1, 2025 at 7:51 AM
#AgenticAI experiences only “work” only when both humans and systems succeed in tandem. Not just one. This post explores how H-ACD’s "Dual Evaluation" principle helps build trust, create value, and make better product decisions. #Usability #HumanAgentCenteredDesign #AI
Was Mani the heartbeat of Madchester or did his influence go even further? Let’s talk legacy, basslines, and why his impact still echoes today. Join the debate and share memories of the Stone Roses’ iconic bassist. #Music #Madchester #BassPlayers #MusicHistory
For Inspiration: “She Bangs the Drums” by The Stone Roses
Remembering Mani, the Stone Roses’ legendary bass player, whose groove defined an era and left an indelible mark on British music history.
www.designative.info
November 21, 2025 at 8:28 PM
Was Mani the heartbeat of Madchester or did his influence go even further? Let’s talk legacy, basslines, and why his impact still echoes today. Join the debate and share memories of the Stone Roses’ iconic bassist. #Music #Madchester #BassPlayers #MusicHistory
We’ve spent decades perfecting user flows. What happens when AI collapses the steps and users just express outcomes? Is “flow” still a useful concept in modern UX—or do we need a new mental model? #AI #AgenticAI #HumanAgentCenteredDesign #UX #ConversationDesign
www.designative.info/2025/11/20/f...
www.designative.info/2025/11/20/f...
Flows in the Age of Agentic AI: Our Core UX Models No Longer Apply? » { design@tive } information design
Design is shifting from mapping steps to understanding intentions. What happens to user flows when Agents perform the work instead of humans?
www.designative.info
November 21, 2025 at 6:13 AM
We’ve spent decades perfecting user flows. What happens when AI collapses the steps and users just express outcomes? Is “flow” still a useful concept in modern UX—or do we need a new mental model? #AI #AgenticAI #HumanAgentCenteredDesign #UX #ConversationDesign
www.designative.info/2025/11/20/f...
www.designative.info/2025/11/20/f...
As #AI makes concept design generation and #prototyping instantaneous, we risk confusing speed with insight. #DesignCritiques used to be about understanding intent — aligning teams around the “why” behind a solution. In the AI era, this is even more important. www.designative.info/2025/11/10/r...
Rethinking Design Critiques in the Age of AI Prototyping » { design@tive } information design
How design critiques must evolve to balance AI-driven prototying speed with vision, intent, and shared understanding.
www.designative.info
November 21, 2025 at 5:07 AM
As #AI makes concept design generation and #prototyping instantaneous, we risk confusing speed with insight. #DesignCritiques used to be about understanding intent — aligning teams around the “why” behind a solution. In the AI era, this is even more important. www.designative.info/2025/11/10/r...
In a recent trip to #Budapest, I stumbled upon Retro Cube — a shop celebrating #Hungary’s most ingenious invention, the Rubik’s Cube. www.designative.info/2025/11/03/s...
#puzzles #rubikcube #selfportrait #traveljournal
#puzzles #rubikcube #selfportrait #traveljournal
Self-Portrait: Rubik Cube » { design@tive } information design
A designer’s reflection (pun intended) among Rubik cubes in Budapest — where the world’s most famous puzzle was born.
www.designative.info
November 3, 2025 at 8:16 AM
In a recent trip to #Budapest, I stumbled upon Retro Cube — a shop celebrating #Hungary’s most ingenious invention, the Rubik’s Cube. www.designative.info/2025/11/03/s...
#puzzles #rubikcube #selfportrait #traveljournal
#puzzles #rubikcube #selfportrait #traveljournal
As agents grow smarter, what remains distinctly human in the act of creation? This piece explores how to use Human-Agent Centered Design (HACD) principles to protect authorship, craft, and the flow that makes #creativity meaningful. #ArtificialIntelligence #AgenticAI #HACD
Reimagining Creativity When Agents Do the Doing
Exploring how Human–Agent Centered Design (H-ACD) can preserve meaning, mastery, and creative flow of experiences in the age of AI.
www.designative.info
October 6, 2025 at 10:44 AM
As agents grow smarter, what remains distinctly human in the act of creation? This piece explores how to use Human-Agent Centered Design (HACD) principles to protect authorship, craft, and the flow that makes #creativity meaningful. #ArtificialIntelligence #AgenticAI #HACD
Designers are trained to deliver, but how often do we pause to reflect? Reflection isn’t a luxury—it’s how we grow. How do you make space for reflection in your practice? #ReflectivePractice #Mindfulness #Retrospective #ReflectionInAction #ReflectionOnAction
Becoming a Reflective Practitioner: A Field Manual for Designers and Strategists
How becoming a Reflective Practitioner helps designers and strategists develop self-awareness, emotional intelligence, and foster team learning cultures.
www.designative.info
October 5, 2025 at 1:26 PM
Designers are trained to deliver, but how often do we pause to reflect? Reflection isn’t a luxury—it’s how we grow. How do you make space for reflection in your practice? #ReflectivePractice #Mindfulness #Retrospective #ReflectionInAction #ReflectionOnAction
In an age of autonomous AI agents, are traditional human-centered methods of understanding user needs sufficient? In this article, I make an argument that Jobs-to-be-Done (JTBD) can help create intention-based designs deliver Human-Agent Centered Experiences.
Jobs-to-Be-Done and Intention Mapping: Translating Human Needs into Agent Actions
Jobs-to-Be-Done uncovers what people need, but in an agent-mediated world, we must translate those needs into actionable intentions.
www.designative.info
September 24, 2025 at 8:37 PM
In an age of autonomous AI agents, are traditional human-centered methods of understanding user needs sufficient? In this article, I make an argument that Jobs-to-be-Done (JTBD) can help create intention-based designs deliver Human-Agent Centered Experiences.
AI is everywhere—in our feeds, tools, and workflows. But does design need a new paradigm to keep up? From User-Centered Design to Human–Agent Centered Design, let’s debate how agents change the way we design for (and with) humans. #HACD #AI #ArtificialIntelligence #AgenticAI #UX
Human–Agent Centered Design: Why Our Profession Must Evolve with AI
Artificial intelligence transforms design, and Human–Agent Centered Design (H-ACD) keeps humans central while involving agents as trusted mediators.
www.designative.info
September 22, 2025 at 7:46 PM
AI is everywhere—in our feeds, tools, and workflows. But does design need a new paradigm to keep up? From User-Centered Design to Human–Agent Centered Design, let’s debate how agents change the way we design for (and with) humans. #HACD #AI #ArtificialIntelligence #AgenticAI #UX
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
Using Jobs To Be Done to Elevate your Design and Research Practice
Elevate your design and research practice: use JTBD to uncover user outcomes, win buy-in, and guide product strategy with clarity.
www.designative.info
September 16, 2025 at 11:31 AM
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
“Using Jobs to be Done to Elevate your Design and Research Practice” workshop at Hatch 2025
Reflections on Hatch Conference 2025: from JTBD insights to debates on process and the surprising sense of community in Berlin.
www.designative.info
September 16, 2025 at 10:46 AM
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
From universal coverage in Brazil to efficiency in Germany and rapid expansion in China—what 20 years abroad taught me about #healthcare access and public health priorities. #AIDS #Cancer #Obesity #Hospitals #Geriatrics
What I’ve learned living 20 years overseas: Healthcare
Lessons from 20 years overseas on how Brazil, China, and Germany shape public health and access to care.
www.designative.info
August 26, 2025 at 12:42 PM
From universal coverage in Brazil to efficiency in Germany and rapid expansion in China—what 20 years abroad taught me about #healthcare access and public health priorities. #AIDS #Cancer #Obesity #Hospitals #Geriatrics
Great strategy isn’t just built—it’s told. Made to Stick teaches you how to make your ideas clear, memorable, and persuasive. #DesignStrategy #Storytelling #DesignManagement
Book Review: “Made to Stick” by Chip Heath & Dan Heath
"Made to Stick" is a playbook for turning complex ideas into clear, compelling narratives. A must-read for design strategists and product leaders.
www.designative.info
August 13, 2025 at 7:45 AM
Great strategy isn’t just built—it’s told. Made to Stick teaches you how to make your ideas clear, memorable, and persuasive. #DesignStrategy #Storytelling #DesignManagement
“Understanding isn’t in your head — it’s in the room.” “Understanding isn’t in your head — it’s in the room.” Steven’s talk gives you a glimpse into problem-solving through visual thinking and what good facilitation looks like. #VisualThinking #Collaboration #Facilitation
Stephen P. Anderson on Getting from Information to Understanding
Giving form to ideas, shaping them together, turns information into understanding and extends our cognitive reach.
www.designative.info
August 11, 2025 at 8:18 AM
“Understanding isn’t in your head — it’s in the room.” “Understanding isn’t in your head — it’s in the room.” Steven’s talk gives you a glimpse into problem-solving through visual thinking and what good facilitation looks like. #VisualThinking #Collaboration #Facilitation
"The idea of a fixed job has gone away," says Josh Bersin. To unlock potential, focus on skills and flexible work, not static roles. This aligns with my future of work research on #AI and creativity. #FutureOfWork #CareerDevelopment #AgileWork
Watch Josh Bersin’s “How to tell if your job is limiting your potential” talk on Big Think
Josh Bersin urges us to rethink rigid jobs. Growth happens when work evolves with skills, not titles. Flexibility drives potential.
www.designative.info
August 8, 2025 at 1:36 PM
"The idea of a fixed job has gone away," says Josh Bersin. To unlock potential, focus on skills and flexible work, not static roles. This aligns with my future of work research on #AI and creativity. #FutureOfWork #CareerDevelopment #AgileWork
What does good #UX look like when your interface is powered by AI? "Human + Machine" is a guide to designing for the "missing middle"—where people and algorithms collaborate. #AIUX #DesignStrategy #FutureOfWork
Book Review: “Human + Machine” by Paul R. Daugherty & H. James Wilson
"Human + Machine" reframes AI not as a replacement, but as a creative partner. Essential reading for Design leaders designing intelligent systems.
www.designative.info
August 5, 2025 at 3:48 PM
What does good #UX look like when your interface is powered by AI? "Human + Machine" is a guide to designing for the "missing middle"—where people and algorithms collaborate. #AIUX #DesignStrategy #FutureOfWork
From distance learning booms in Brazil to China’s intense academic scale and Germany’s rigid but free system, I’ve seen how education evolves. Here’s how global trends—and creativity—are reshaping what and how we learn. #EducationSystem #China #Germany #Brazil
What I’ve learned living 20 years overseas: Education & Learning
Education systems shape careers and societies. Here’s what living 20 years overseas taught me about Brazil, China, Germany, and creativity in learning.
www.designative.info
July 31, 2025 at 9:42 AM
From distance learning booms in Brazil to China’s intense academic scale and Germany’s rigid but free system, I’ve seen how education evolves. Here’s how global trends—and creativity—are reshaping what and how we learn. #EducationSystem #China #Germany #Brazil
Germany’s dual education system keeps youth unemployment low and builds a skilled workforce. How does it compare to Brazil, China, and the U.S., and what lessons can they learn?
Living in Germany: “Dual System” of Education
Germany’s dual education system blends classroom learning with paid apprenticeships, offering lessons for Brazil, China, and the U.S.
www.designative.info
July 30, 2025 at 9:35 AM
Germany’s dual education system keeps youth unemployment low and builds a skilled workforce. How does it compare to Brazil, China, and the U.S., and what lessons can they learn?
Over 60 global companies, including SAP, Siemens, and Deutsche Bank, pledged €631B to jumpstart Germany’s economy and drive digital innovation. Learn why “Made for Germany” is a bold bet on AI, infrastructure, and the country’s industrial future.
#ArtificialIntelligence #Economic
#ArtificialIntelligence #Economic
Economy in Germany: CEOs Unite to Boost Private Investment
Germany’s top companies pledge €631B for innovation, AI, and growth under the “Made for Germany” initiative.
www.designative.info
July 29, 2025 at 8:18 AM
Over 60 global companies, including SAP, Siemens, and Deutsche Bank, pledged €631B to jumpstart Germany’s economy and drive digital innovation. Learn why “Made for Germany” is a bold bet on AI, infrastructure, and the country’s industrial future.
#ArtificialIntelligence #Economic
#ArtificialIntelligence #Economic
Collaboration isn’t consensus. "Mastering Collaboration" shows how to guide teams through complexity with purpose, not politeness. #DesignStrategy #TeamFacilitation #Collaboration #DesignManagement
Book Review: “Mastering Collaboration” by Gretchen Anderson
Mastering Collaboration is a smart, actionable guide to getting things done across silos. Perfect for anyone running strategy sprints or discovery work.
www.designative.info
July 28, 2025 at 9:30 AM
Collaboration isn’t consensus. "Mastering Collaboration" shows how to guide teams through complexity with purpose, not politeness. #DesignStrategy #TeamFacilitation #Collaboration #DesignManagement
#Germany’s surprise suspension of its debt brake marks a historic fiscal shift. Decades of austerity gave way to urgent calls for investment in #infrastructure, #greenenergy, and #digitaltransformation—reshaping not just Germany but #Europe ’s economic future.
#EconomicIndicators #TrendWatchin
#EconomicIndicators #TrendWatchin
Germany’s Debt Brake Pivot: A Historic Shift in Fiscal Philosophy
Germany suspends its “debt brake,” shifting from austerity to investment as infrastructure and future industries demand urgent funding.
www.designative.info
July 25, 2025 at 6:39 AM
#Germany’s surprise suspension of its debt brake marks a historic fiscal shift. Decades of austerity gave way to urgent calls for investment in #infrastructure, #greenenergy, and #digitaltransformation—reshaping not just Germany but #Europe ’s economic future.
#EconomicIndicators #TrendWatchin
#EconomicIndicators #TrendWatchin
From Shanghai’s Maglev to Germany’s citizen-driven planning and Brazil’s grassroots resilience, see how infrastructure and urban design shape daily life and opportunity across cultures. #UrbanPlanning #UrbanDevelopment #Infrastructure #China #Germany #Brazil
What I’ve Learned Living 20 Years Overseas: Urbanization & Infrastructure
How urban planning, transport, and architecture shape life in Brazil, China, and Germany — and what they reveal about culture and equity.
www.designative.info
July 24, 2025 at 7:01 AM
From Shanghai’s Maglev to Germany’s citizen-driven planning and Brazil’s grassroots resilience, see how infrastructure and urban design shape daily life and opportunity across cultures. #UrbanPlanning #UrbanDevelopment #Infrastructure #China #Germany #Brazil
How do you know if you made a good decision? "Decision Quality" breaks down the six elements of great decision-making beyond just outcomes. Here's why it matters for UX and product leaders. #DecisionMaking #DesignStrategy #ProductLeadership #DesignManagement
Book Review: “Decision Quality” by Carl Spetzler, Hannah Winter & Jennifer Meyer
"Decision Quality" is a clear, actionable guide to making better decisions—especially when the stakes are high and alignment is tough
www.designative.info
July 22, 2025 at 1:16 PM
How do you know if you made a good decision? "Decision Quality" breaks down the six elements of great decision-making beyond just outcomes. Here's why it matters for UX and product leaders. #DecisionMaking #DesignStrategy #ProductLeadership #DesignManagement
Preta Gil didn't just face cancer—she transformed it into art. In her final project, she gave us a powerful message of love and resilience. Read our tribute to her life and legacy, and the story behind "Tudo Vai Passar". #RIP #Music #Inspiration
For Inspiration: “Tudo Vai Passar” by Preta Gil
A tribute to Preta Gil, who turned her battle with cancer into art—and left us with a song full of love, light, and meaning: Tudo Vai Passar.
www.designative.info
July 21, 2025 at 9:00 AM
Preta Gil didn't just face cancer—she transformed it into art. In her final project, she gave us a powerful message of love and resilience. Read our tribute to her life and legacy, and the story behind "Tudo Vai Passar". #RIP #Music #Inspiration
Less theory, more traction. Making Things Happen is full of hard-won lessons on leading cross-functional teams through the messy middle of execution. #DesignManagement #ProjectManagement #DesignStrategy #Prioritization
Book Review: “Making Things Happen” by Scott Berkun
"Making Things Happen" is a refreshingly honest guide to leading projects in the real world. A must-read for design leads managing complex work.
www.designative.info
July 15, 2025 at 2:37 PM
Less theory, more traction. Making Things Happen is full of hard-won lessons on leading cross-functional teams through the messy middle of execution. #DesignManagement #ProjectManagement #DesignStrategy #Prioritization