Itamar Medeiros
@designative.bsky.social
Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/
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Concept Design: Transforming Product Discovery Insights into User Experience
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
www.designative.info
Concept Design: Transforming Product Discovery Insights into User Experience
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
In addition to 'Canção da América', Milton Nascimento and Fernando Brant are the authors of other great Brazilian songs, such as 'Travessia' and 'Maria Maria' #Music #Brazil #Inspiration
For Inspiration: “Canção da América” by Milton Nascimento
Composed in 1979 to honor a friend of Bituca, "Canção da América" remains emotional for Brazilians, recalling loved ones who have taken new paths.
www.designative.info
January 22, 2026 at 3:49 PM
In addition to 'Canção da América', Milton Nascimento and Fernando Brant are the authors of other great Brazilian songs, such as 'Travessia' and 'Maria Maria' #Music #Brazil #Inspiration
If #AI can already generate #ideas, #mockups, and #prototypes, why are so many teams still misaligned?
Maybe the real opportunity isn’t automating #design—but redesigning how we collaborate with agents. Curious where you’d draw the line.
Maybe the real opportunity isn’t automating #design—but redesigning how we collaborate with agents. Curious where you’d draw the line.
When AI Becomes a Design Teammate: Applying Human-Agent Centered Design to Our Own Work
AI shouldn’t just change what designers build—but how we design. This post explores agents as collaborators inside the design process itself.
www.designative.info
January 21, 2026 at 9:42 AM
If #AI can already generate #ideas, #mockups, and #prototypes, why are so many teams still misaligned?
Maybe the real opportunity isn’t automating #design—but redesigning how we collaborate with agents. Curious where you’d draw the line.
Maybe the real opportunity isn’t automating #design—but redesigning how we collaborate with agents. Curious where you’d draw the line.
If agentic systems hide their reasoning, trust collapses.
What if interaction wasn’t about issuing commands—but about questioning, negotiating, and governing autonomy? This post argues interaction is where trust is earned. #humanagentcentereddesign #AI #UXforAI #mlUX #AIUX #AgenticAI
What if interaction wasn’t about issuing commands—but about questioning, negotiating, and governing autonomy? This post argues interaction is where trust is earned. #humanagentcentereddesign #AI #UXforAI #mlUX #AIUX #AgenticAI
Designing Human-Agent Interaction: Principles for Trustworthy Collaboration
Agentic systems demand new interaction models: visible reasoning, preserved human control, trust via dialogue—not blind automation.
www.designative.info
January 15, 2026 at 10:25 PM
If agentic systems hide their reasoning, trust collapses.
What if interaction wasn’t about issuing commands—but about questioning, negotiating, and governing autonomy? This post argues interaction is where trust is earned. #humanagentcentereddesign #AI #UXforAI #mlUX #AIUX #AgenticAI
What if interaction wasn’t about issuing commands—but about questioning, negotiating, and governing autonomy? This post argues interaction is where trust is earned. #humanagentcentereddesign #AI #UXforAI #mlUX #AIUX #AgenticAI
How does The Secret Agent's portrayal of Brazil's dictatorship era challenge us to design with memory and ethics today? Wagner Moura's historic Globe win—from public payphones to global stages—sparks debate. What's your take on art confronting power?
For Inspiration: Wagner Moura Wins Best Actor at Golden Globes
Wagner Moura makes Golden Globe history as the first Brazilian Best Actor winner for The Secret Agent. A triumph for Brazilian cinema and a personal inspiration rooted in Pernambuco.
www.designative.info
January 13, 2026 at 9:23 AM
How does The Secret Agent's portrayal of Brazil's dictatorship era challenge us to design with memory and ethics today? Wagner Moura's historic Globe win—from public payphones to global stages—sparks debate. What's your take on art confronting power?
Discover Recife and Pernambuco's soul in The Secret Agent's "orelhão" calls and dictatorship intrigue—how does this local pulse fuel global cinema? Dive into the culture behind Wagner Moura's breakout buzz. What's Recife's untold story for you? #IMDB #Brazil #Cinema
Arts in Brazil: “The Secret Agent” Sparks Oscar Buzz with Nominations Momentum
"The Secret Agent" surges with Cannes wins and Globe nods, channeling Pernambuco's tense shadows into Oscar anticipation. Recife's thriller grips globally.
www.designative.info
January 12, 2026 at 8:22 PM
Before Brazil became a country of cheap data plans and group chats, conversations flowed through a fiberglass “big ear” on the corner. The end of the orelhões in 2026 is more than urban cleanup; it is a quiet farewell to a different idea of connection. #DesignHistory #Telecommunications
R.I.P. Orelhão
Brazil is finally saying goodbye to the “orelhão” — the big-ear payphone that once made our cities talk long before mobiles existed.
www.designative.info
January 12, 2026 at 11:22 AM
Before Brazil became a country of cheap data plans and group chats, conversations flowed through a fiberglass “big ear” on the corner. The end of the orelhões in 2026 is more than urban cleanup; it is a quiet farewell to a different idea of connection. #DesignHistory #Telecommunications
Most #AI failures don’t come from bad intent—but from unexamined decisions. What if discovery rituals, not principles, are where Unintended Outcomes really surface? How do second-order effects sneak in? #unintendedconsequences #Ethics #Design #HACD #HumanAgentCenteredDesign
Managing Unintended Consequences: Designing Encapsulated Workflows to Anticipate AI Side Effects
Well-intended decisions often create unintended consequences. Understand why product discovery rituals matter before AI decisions harden into systems.
www.designative.info
January 5, 2026 at 9:23 AM
Most #AI failures don’t come from bad intent—but from unexamined decisions. What if discovery rituals, not principles, are where Unintended Outcomes really surface? How do second-order effects sneak in? #unintendedconsequences #Ethics #Design #HACD #HumanAgentCenteredDesign
2025 wasn’t about better #AI tools—it was about the consequences we quietly locked into #workflows, #agents, and systems.
This post reflects on what changed, what we overlooked, and why responsibility became a design concern again.
#AgenticAI #Ethics #HumanAgentCenteredDesign
This post reflects on what changed, what we overlooked, and why responsibility became a design concern again.
#AgenticAI #Ethics #HumanAgentCenteredDesign
2025 Year in Review
A reflection on 2025: from AI tools to consequences, from speed to responsibility, and why Human–Agent-Centered Design started to matter.
www.designative.info
January 1, 2026 at 12:33 PM
2025 wasn’t about better #AI tools—it was about the consequences we quietly locked into #workflows, #agents, and systems.
This post reflects on what changed, what we overlooked, and why responsibility became a design concern again.
#AgenticAI #Ethics #HumanAgentCenteredDesign
This post reflects on what changed, what we overlooked, and why responsibility became a design concern again.
#AgenticAI #Ethics #HumanAgentCenteredDesign
Jimmy Cliff didn’t just influence a genre—he shaped how #reggae traveled, adapted, and spoke across cultures. How did reggae enter your musical life, and what did it change for you? #RIP #Music
For Inspiration: “Querem Meu Sangue (They Harder They Come)” by Titãs featuring Jimmy Cliff
A reflection on Jimmy Cliff’s passing, reggae’s global journey, and how its rhythms shaped my musical upbringing in Brazil.
www.designative.info
January 1, 2026 at 11:35 AM
Designers: If AI agents start deciding for users, who fights for the guardrails? Principles fail—workflows win.
Your duty: Advocate where autonomy meets risk. Who's with me?
Your duty: Advocate where autonomy meets risk. Who's with me?
Operationalizing AI Ethics in Design: From High-Level Principles to Encapsulated Workflows
How can designers operationalize AI ethics? Turn ethical principles into workflow guardrails that make agentic systems safe, fair, and contestable.
www.designative.info
December 22, 2025 at 12:23 PM
Designers: If AI agents start deciding for users, who fights for the guardrails? Principles fail—workflows win.
Your duty: Advocate where autonomy meets risk. Who's with me?
Your duty: Advocate where autonomy meets risk. Who's with me?
Agents are collapsing our workflows into invisible steps. If flows move “inside” the system, what should designers actually be designing: screens, or human–agent contracts? How are you handling authority, guardrails, and trust in your agentic products today? #HumanAgentCenteredDesign #HACD #AI
Workflow Encapsulation in Human–Agent Centered Design: From Doing Work to Governing Outcomes
H-ACD's "Workflow Encapsulation" explains how to design for intent, authority, and governance when flows collapse and agents execute tasks on our behalf.
www.designative.info
December 16, 2025 at 12:39 PM
Agents are collapsing our workflows into invisible steps. If flows move “inside” the system, what should designers actually be designing: screens, or human–agent contracts? How are you handling authority, guardrails, and trust in your agentic products today? #HumanAgentCenteredDesign #HACD #AI
#AgenticAI experiences only “work” only when both humans and systems succeed in tandem. Not just one. This post explores how H-ACD’s "Dual Evaluation" principle helps build trust, create value, and make better product decisions. #Usability #HumanAgentCenteredDesign #AI
Dual Evaluation: Measuring Both Human Experience and Agent Effectiveness
H-ACD’s "Dual Evaluation" principle explains why great agentic experiences succeed only when both humans and agents perform well together.
www.designative.info
December 1, 2025 at 7:51 AM
#AgenticAI experiences only “work” only when both humans and systems succeed in tandem. Not just one. This post explores how H-ACD’s "Dual Evaluation" principle helps build trust, create value, and make better product decisions. #Usability #HumanAgentCenteredDesign #AI
Was Mani the heartbeat of Madchester or did his influence go even further? Let’s talk legacy, basslines, and why his impact still echoes today. Join the debate and share memories of the Stone Roses’ iconic bassist. #Music #Madchester #BassPlayers #MusicHistory
For Inspiration: “She Bangs the Drums” by The Stone Roses
Remembering Mani, the Stone Roses’ legendary bass player, whose groove defined an era and left an indelible mark on British music history.
www.designative.info
November 21, 2025 at 8:28 PM
Was Mani the heartbeat of Madchester or did his influence go even further? Let’s talk legacy, basslines, and why his impact still echoes today. Join the debate and share memories of the Stone Roses’ iconic bassist. #Music #Madchester #BassPlayers #MusicHistory
We’ve spent decades perfecting user flows. What happens when AI collapses the steps and users just express outcomes? Is “flow” still a useful concept in modern UX—or do we need a new mental model? #AI #AgenticAI #HumanAgentCenteredDesign #UX #ConversationDesign
www.designative.info/2025/11/20/f...
www.designative.info/2025/11/20/f...
Flows in the Age of Agentic AI: Our Core UX Models No Longer Apply? » { design@tive } information design
Design is shifting from mapping steps to understanding intentions. What happens to user flows when Agents perform the work instead of humans?
www.designative.info
November 21, 2025 at 6:13 AM
We’ve spent decades perfecting user flows. What happens when AI collapses the steps and users just express outcomes? Is “flow” still a useful concept in modern UX—or do we need a new mental model? #AI #AgenticAI #HumanAgentCenteredDesign #UX #ConversationDesign
www.designative.info/2025/11/20/f...
www.designative.info/2025/11/20/f...
As #AI makes concept design generation and #prototyping instantaneous, we risk confusing speed with insight. #DesignCritiques used to be about understanding intent — aligning teams around the “why” behind a solution. In the AI era, this is even more important. www.designative.info/2025/11/10/r...
Rethinking Design Critiques in the Age of AI Prototyping » { design@tive } information design
How design critiques must evolve to balance AI-driven prototying speed with vision, intent, and shared understanding.
www.designative.info
November 21, 2025 at 5:07 AM
As #AI makes concept design generation and #prototyping instantaneous, we risk confusing speed with insight. #DesignCritiques used to be about understanding intent — aligning teams around the “why” behind a solution. In the AI era, this is even more important. www.designative.info/2025/11/10/r...
In a recent trip to #Budapest, I stumbled upon Retro Cube — a shop celebrating #Hungary’s most ingenious invention, the Rubik’s Cube. www.designative.info/2025/11/03/s...
#puzzles #rubikcube #selfportrait #traveljournal
#puzzles #rubikcube #selfportrait #traveljournal
Self-Portrait: Rubik Cube » { design@tive } information design
A designer’s reflection (pun intended) among Rubik cubes in Budapest — where the world’s most famous puzzle was born.
www.designative.info
November 3, 2025 at 8:16 AM
In a recent trip to #Budapest, I stumbled upon Retro Cube — a shop celebrating #Hungary’s most ingenious invention, the Rubik’s Cube. www.designative.info/2025/11/03/s...
#puzzles #rubikcube #selfportrait #traveljournal
#puzzles #rubikcube #selfportrait #traveljournal
As agents grow smarter, what remains distinctly human in the act of creation? This piece explores how to use Human-Agent Centered Design (HACD) principles to protect authorship, craft, and the flow that makes #creativity meaningful. #ArtificialIntelligence #AgenticAI #HACD
Reimagining Creativity When Agents Do the Doing
Exploring how Human–Agent Centered Design (H-ACD) can preserve meaning, mastery, and creative flow of experiences in the age of AI.
www.designative.info
October 6, 2025 at 10:44 AM
As agents grow smarter, what remains distinctly human in the act of creation? This piece explores how to use Human-Agent Centered Design (HACD) principles to protect authorship, craft, and the flow that makes #creativity meaningful. #ArtificialIntelligence #AgenticAI #HACD
Designers are trained to deliver, but how often do we pause to reflect? Reflection isn’t a luxury—it’s how we grow. How do you make space for reflection in your practice? #ReflectivePractice #Mindfulness #Retrospective #ReflectionInAction #ReflectionOnAction
Becoming a Reflective Practitioner: A Field Manual for Designers and Strategists
How becoming a Reflective Practitioner helps designers and strategists develop self-awareness, emotional intelligence, and foster team learning cultures.
www.designative.info
October 5, 2025 at 1:26 PM
Designers are trained to deliver, but how often do we pause to reflect? Reflection isn’t a luxury—it’s how we grow. How do you make space for reflection in your practice? #ReflectivePractice #Mindfulness #Retrospective #ReflectionInAction #ReflectionOnAction
In an age of autonomous AI agents, are traditional human-centered methods of understanding user needs sufficient? In this article, I make an argument that Jobs-to-be-Done (JTBD) can help create intention-based designs deliver Human-Agent Centered Experiences.
Jobs-to-Be-Done and Intention Mapping: Translating Human Needs into Agent Actions
Jobs-to-Be-Done uncovers what people need, but in an agent-mediated world, we must translate those needs into actionable intentions.
www.designative.info
September 24, 2025 at 8:37 PM
In an age of autonomous AI agents, are traditional human-centered methods of understanding user needs sufficient? In this article, I make an argument that Jobs-to-be-Done (JTBD) can help create intention-based designs deliver Human-Agent Centered Experiences.
AI is everywhere—in our feeds, tools, and workflows. But does design need a new paradigm to keep up? From User-Centered Design to Human–Agent Centered Design, let’s debate how agents change the way we design for (and with) humans. #HACD #AI #ArtificialIntelligence #AgenticAI #UX
Human–Agent Centered Design: Why Our Profession Must Evolve with AI
Artificial intelligence transforms design, and Human–Agent Centered Design (H-ACD) keeps humans central while involving agents as trusted mediators.
www.designative.info
September 22, 2025 at 7:46 PM
AI is everywhere—in our feeds, tools, and workflows. But does design need a new paradigm to keep up? From User-Centered Design to Human–Agent Centered Design, let’s debate how agents change the way we design for (and with) humans. #HACD #AI #ArtificialIntelligence #AgenticAI #UX
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
Using Jobs To Be Done to Elevate your Design and Research Practice
Elevate your design and research practice: use JTBD to uncover user outcomes, win buy-in, and guide product strategy with clarity.
www.designative.info
September 16, 2025 at 11:31 AM
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
“Using Jobs to be Done to Elevate your Design and Research Practice” workshop at Hatch 2025
Reflections on Hatch Conference 2025: from JTBD insights to debates on process and the surprising sense of community in Berlin.
www.designative.info
September 16, 2025 at 10:46 AM
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
From universal coverage in Brazil to efficiency in Germany and rapid expansion in China—what 20 years abroad taught me about #healthcare access and public health priorities. #AIDS #Cancer #Obesity #Hospitals #Geriatrics
What I’ve learned living 20 years overseas: Healthcare
Lessons from 20 years overseas on how Brazil, China, and Germany shape public health and access to care.
www.designative.info
August 26, 2025 at 12:42 PM
From universal coverage in Brazil to efficiency in Germany and rapid expansion in China—what 20 years abroad taught me about #healthcare access and public health priorities. #AIDS #Cancer #Obesity #Hospitals #Geriatrics
Great strategy isn’t just built—it’s told. Made to Stick teaches you how to make your ideas clear, memorable, and persuasive. #DesignStrategy #Storytelling #DesignManagement
Book Review: “Made to Stick” by Chip Heath & Dan Heath
"Made to Stick" is a playbook for turning complex ideas into clear, compelling narratives. A must-read for design strategists and product leaders.
www.designative.info
August 13, 2025 at 7:45 AM
Great strategy isn’t just built—it’s told. Made to Stick teaches you how to make your ideas clear, memorable, and persuasive. #DesignStrategy #Storytelling #DesignManagement
“Understanding isn’t in your head — it’s in the room.” “Understanding isn’t in your head — it’s in the room.” Steven’s talk gives you a glimpse into problem-solving through visual thinking and what good facilitation looks like. #VisualThinking #Collaboration #Facilitation
Stephen P. Anderson on Getting from Information to Understanding
Giving form to ideas, shaping them together, turns information into understanding and extends our cognitive reach.
www.designative.info
August 11, 2025 at 8:18 AM
“Understanding isn’t in your head — it’s in the room.” “Understanding isn’t in your head — it’s in the room.” Steven’s talk gives you a glimpse into problem-solving through visual thinking and what good facilitation looks like. #VisualThinking #Collaboration #Facilitation