I'm a fan of purple 💜. I usually prefer darker purple or more blue purple. I like the red and pink spectrum of purple less.

Ok, I've said purple too many times and now it doesn't sound like a real word anymore. Purple... purple purple, PURPLE!

¯\_(ツ)_/¯

c'est la vie

Needs more green chile!

I got a fever, and the only prescription is more green chile.

I think the important take away is to stop and think, "Why did Google index this page? What need is this page fulfilling? Can I make an even better page to fulfill this search intent?"

Also, Canonical tags:

This is super interesting. We're seeing the effects of AIO on organic traffic with the websites we manage, and intuitively it makes sense. Although I wonder what's happening with paid CTR if it's not related to AIO. Does anyone have any theories?

I was stressed when I first started my business too. It's both easier and harder than you think. I've learned a lot of lessons the hard way, but I didn't have to. I wish I talked more to other business owners and learned from their mistakes. Don't be afraid to ask for help from your support network.

Yes! ☝️This! Progress not perfection. Make small sustainable improvements every day.

The biggest challenges we see with our small business clients are lack of time and lack of budget.

This highlights the importance of keeping your WordPress website up to date to minimize vulnerabilities! You should also install a security plug-in and implement security best practices such as changing the default WP login page.

Unfortunately, businesses that prioritize ethics over ROI are the minority. If meta ad impressions and conversion rates decrease, we will eventually see ad spend reallocated. Decision makers will want to see proof of a consistent decline before pivoting away from historical revenue sources.

If you're new brand strategy it's always a good idea to start by doing market research. That will help you figure out your buyer personas, and brand identity, brand voice and mission statement. There's a lot more that goes into branding. Let me know if you need help with your brand strategy.

The risk of ignoring brand safety is losing your customer's trust. Large corporations can choose to deprioritize brand safety in cases where they have abundant market power and are at less risk of losing customers due to lack of competitive options. Small businesses have less market power.

This is a great example of the consequences of not following EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). The lesson I learned is to stick to what you know best and to create content for humans not search engines.