If you're a client of mine, then you've undoubtedly heard my spiel about understanding why people are searching for something and then creating a page to give them what they want.

We've been doing this for years.

#seo #marketing #content

searchengineland.com/fix-traditio...

Creating a healthy and safe work environment is crucial!

Employees are more productive and more creative when they feel happy and comfortable at work. Anything you can do to make your employees want to come to work is worth the investment.

#smallbusiness #management #entrepreneur

It's ok to make mistakes. Failure is how we learn. If you're never taking chances and making mistakes, then you're not growing and improving.

#smallbusiness #marketing #management

How are you talking to customers?

Are you telling them buy buy buy?

Instead, put yourself in your customers perspective and ask yourself what they need. Describe the benefits of what you offer. Show customers why it's valuable! Stop describing features.

#smallbusiness #marketing #branding

Have you had to make a choice about raising prices for your products or services lately?

Communicating price increases to customers can be a challenging task. We find that being honest and transparent usually leads to the best results.

#SmallBusiness #Marketing #CustomerService

If you don't have budget to spend on search ads, you can still influence how your pages appear in search results. Update your meta titles and descriptions!

I was going to explain with a white pages/yellow pages metaphor, but nobody knows what a phone book is anymore.

#SEO #Marketing #SmallBusiness

Remember to take breaks during your work day. Going for a walk will renew your drive and focus. A new environment will give you a new perspective on the problems you're trying to solve. A lot of times, I suddenly think of a solution after I stop actively working on a problem.

Work-life balance is incredibly important for being able to maintain focus and motivation during the work week. So don't feel guilty while you're relaxing.

Happy Friday, and don't stay up too late.

Love,
your Digital Dad

#motivation #workhardplayhard #worklifebalance
#smallbusiness

Does anyone else feel like Moz isn't the same since Intuit took over and @randfish.bsky.social left?

It's not that it's worse. It's more that it's not growing or getting better at the same rate it used to. Where are the cutting-edge insights and new AIO tools?

#SEO #Marketing #Content

Don't take shortcuts it might work in the short term, but it will almost always backfire in the long term. Take your time to create high-quality content that has value for real users. If you're already doing that and you aren't being discovered, send me a message, and I'll do whatever I can to help.

"If you know the enemy and know yourself, you need not fear the result of a hundred battles." -Sun Tzu

Competitor research is incredibly important! You can learn from their mistakes without making them yourself and you can see what they are doing well and then do it even better.
#marketing #seo

While big businesses might be able to be risky with their brand strategies, small and mid-size businesses don't have that luxury. We recommend investing in your brand so consumers don't choose your competitors instead.
www.wsj.com/business/med...
#marketing #branding #businessethics

If your clients told you they wanted to stop spending advertising dollars on Meta and X, what would you do with the budget instead?

#marketing #advertising #SMM

How can your company's #marketing strategy be a force for good? Put your customer's interests first. Create #content that provides real value for your customers. Fill that content with facts that are backed up with authoritative citations. Give people more than obvious common knowledge. #SEO #GEO