So much talk about starting with systems.

It's because it's tempting to think that a system can guarantee success.

Avoiding the hard experimentation phase.

Systems make you go faster.

But in the beginning you haven’t even worked out which direction you are supposed to be facing in.

Even if AI could do everything your agency could do, you'd still get hired.

Because what clients are really buying is accountability.

The difference between growth and scale?

Hey! I'm not at home so no cat pics. But I'm about to tuck into this very un-homemade cherry Bakewell before finishing my last bits of work for the day

Whalefall by Daniel Kraus

Guy gets swallowed by a sperm whale.

A page turner and somehow more moving than it was ridiculous.

I went to uni in Manchester, UK and the tale was the computer building had thin windows because you'd never be able to fit a computer though them to steal it.

Logically I think that may have been a myth but it's a nice story.