England lost because they refused to adapt to the game state. They could have scored slower and reduced the risk of getting out. But this current team love to score fast and got out needlessly.

They refuse to play differently. So the analogy is Ange. It's just who they are, mate.

You will run in this form until you stop being valuable, or until you stop being fulfilled, and then your business will stop. This aspirational final form, which you got to by being really good, is actually going to be the end of you.

But the closer you get to it, you realize the drawback. Same clients, same problems, same value, same budget. No room to improve, and no room to change. ⤵️

ICPs, Statements of Process, automation, and support from virtual assistants (soon to be teams of AI agents) became the dream. Clients on retainer, low churn, high rates, time fully utilized, fully optimized. Nothing that needs to improve, nothing that needs to change. ⤵️

Every success story is built here. The mistake when looking for direction from more established agencies is to ignore reputation and relationships and look only at the tactics.

⤵️

To be fair a lot of the people that have had success are selling access to their tactics and promising the world 🧐 🧐 🧐

The hope is it might work for you. What isn’t mentioned is that these things worked because they were layered on top of the size and quality of their network