David Zimmermann - Amazon FBA Marketing Systems
@ddzim.me
Helping 6/7fig FBA sellers scale Amazon Ads with automation tools and the right systems - ex software, ex aggregator, PPC freelancer. Amazon Tools League: http://YouTube.com/@ddzim
Lots of interesting takeaways if you’re thinking about testing new tools going into 2026!
To the full demo:
www.youtube.com/watch?v=Xbf...
To the full demo:
www.youtube.com/watch?v=Xbf...
The Amazon Advertising Automation Tool Doing EVERYTHING for you - m19 Tutorial
Get a 100% discount on the first month (of any paid plan) via https://linke.to/ytvdM19Looking for the best Amazon advertising tools to boost your sales, save...
www.youtube.com
December 4, 2025 at 3:28 PM
Lots of interesting takeaways if you’re thinking about testing new tools going into 2026!
To the full demo:
www.youtube.com/watch?v=Xbf...
To the full demo:
www.youtube.com/watch?v=Xbf...
To the video:
www.youtube.com/watch?v=v60...
www.youtube.com/watch?v=v60...
TOP Amazon Ads Tools for FULL Control | New Tool Leads The Way To Manage Amazon PPC Manually (2025)
Many prefer control over risky automation. I reviewed & ranked all Amazon Ads tools to save you hours of research.It also includes newcomer SellerMate, again...
www.youtube.com
August 13, 2025 at 10:54 AM
To the video:
www.youtube.com/watch?v=v60...
www.youtube.com/watch?v=v60...
That's why I've looked at all Amazon Ads tools out there. Again.
And ranked them by their MANUAL Management capabilities.
If control is your thing, you won't want to miss the next update in the Amazon Tools League (see comments).
Dropping tomorrow.
Who do you expect to see at the top?
And ranked them by their MANUAL Management capabilities.
If control is your thing, you won't want to miss the next update in the Amazon Tools League (see comments).
Dropping tomorrow.
Who do you expect to see at the top?
August 12, 2025 at 2:31 PM
That's why I've looked at all Amazon Ads tools out there. Again.
And ranked them by their MANUAL Management capabilities.
If control is your thing, you won't want to miss the next update in the Amazon Tools League (see comments).
Dropping tomorrow.
Who do you expect to see at the top?
And ranked them by their MANUAL Management capabilities.
If control is your thing, you won't want to miss the next update in the Amazon Tools League (see comments).
Dropping tomorrow.
Who do you expect to see at the top?
I know it's simply not everyone's cup of tea to use automation tools.
And the truth is:
It's better to do an OK job at manually managing ads, than to automate things badly.
If your automation goals or rules don't make sense....it's a recipe for disaster.
And the truth is:
It's better to do an OK job at manually managing ads, than to automate things badly.
If your automation goals or rules don't make sense....it's a recipe for disaster.
August 12, 2025 at 2:31 PM
I know it's simply not everyone's cup of tea to use automation tools.
And the truth is:
It's better to do an OK job at manually managing ads, than to automate things badly.
If your automation goals or rules don't make sense....it's a recipe for disaster.
And the truth is:
It's better to do an OK job at manually managing ads, than to automate things badly.
If your automation goals or rules don't make sense....it's a recipe for disaster.
- the algo isn't doing rocket science
(PPC is just school level math)
- the principles are always the same
(they look at or ideally predict your CVRs, AOVs and CPCs and try to reach your ACOS goal)
- you don't have to give away full control
(start with a few campaigns, set appropriate goals)
BUT
(PPC is just school level math)
- the principles are always the same
(they look at or ideally predict your CVRs, AOVs and CPCs and try to reach your ACOS goal)
- you don't have to give away full control
(start with a few campaigns, set appropriate goals)
BUT
August 12, 2025 at 2:31 PM
- the algo isn't doing rocket science
(PPC is just school level math)
- the principles are always the same
(they look at or ideally predict your CVRs, AOVs and CPCs and try to reach your ACOS goal)
- you don't have to give away full control
(start with a few campaigns, set appropriate goals)
BUT
(PPC is just school level math)
- the principles are always the same
(they look at or ideally predict your CVRs, AOVs and CPCs and try to reach your ACOS goal)
- you don't have to give away full control
(start with a few campaigns, set appropriate goals)
BUT
In unrelated news, I’m about to record an update to the Amazon Tools League. You’ll learn about the (new) best tools for MANUAL PPC management. Stay tuned :)
August 8, 2025 at 10:57 AM
In unrelated news, I’m about to record an update to the Amazon Tools League. You’ll learn about the (new) best tools for MANUAL PPC management. Stay tuned :)
B𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: I never use the Complementary target in the same campaign.
Happy to elaborate in DMs if interested 👀
What’s your approach to Automatic campaigns?
Happy to elaborate in DMs if interested 👀
What’s your approach to Automatic campaigns?
August 8, 2025 at 10:57 AM
B𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: I never use the Complementary target in the same campaign.
Happy to elaborate in DMs if interested 👀
What’s your approach to Automatic campaigns?
Happy to elaborate in DMs if interested 👀
What’s your approach to Automatic campaigns?
3. 𝐁𝐥𝐨𝐜𝐤 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 (𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐏𝐡𝐫𝐚𝐬𝐞)
…but only if you’re also running separate campaigns for those competitors.
If not, let Auto do its thing — you might catch a few sales from those searches.
…but only if you’re also running separate campaigns for those competitors.
If not, let Auto do its thing — you might catch a few sales from those searches.
August 8, 2025 at 10:57 AM
3. 𝐁𝐥𝐨𝐜𝐤 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 (𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐏𝐡𝐫𝐚𝐬𝐞)
…but only if you’re also running separate campaigns for those competitors.
If not, let Auto do its thing — you might catch a few sales from those searches.
…but only if you’re also running separate campaigns for those competitors.
If not, let Auto do its thing — you might catch a few sales from those searches.
If you know all search variations of a keyword won’t fit → use Negative Phrase.
And yes, your initial keyword research should always include negatives.
Still waiting on SEO tools to make this easier btw.
(Do you know a tool that helps prep negatives?)
And yes, your initial keyword research should always include negatives.
Still waiting on SEO tools to make this easier btw.
(Do you know a tool that helps prep negatives?)
August 8, 2025 at 10:57 AM
If you know all search variations of a keyword won’t fit → use Negative Phrase.
And yes, your initial keyword research should always include negatives.
Still waiting on SEO tools to make this easier btw.
(Do you know a tool that helps prep negatives?)
And yes, your initial keyword research should always include negatives.
Still waiting on SEO tools to make this easier btw.
(Do you know a tool that helps prep negatives?)
2. 𝐁𝐥𝐨𝐜𝐤 𝐈𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 (𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐏𝐡𝐫𝐚𝐬𝐞 + 𝐄𝐱𝐚𝐜𝐭)
This one’s crucial.
Why wait to get clicks on irrelevant search terms?
This one’s crucial.
Why wait to get clicks on irrelevant search terms?
August 8, 2025 at 10:57 AM
2. 𝐁𝐥𝐨𝐜𝐤 𝐈𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 (𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐏𝐡𝐫𝐚𝐬𝐞 + 𝐄𝐱𝐚𝐜𝐭)
This one’s crucial.
Why wait to get clicks on irrelevant search terms?
This one’s crucial.
Why wait to get clicks on irrelevant search terms?
...but also because it's Sponsored Display. Remember the "up to 300% bid increases"? ;)
So, probably not the most surprising feature update.
I'm just a bit shocked at how brazenly they are almost hiding the manual targeting options.
A sign for things to come in SP and SB ads?
So, probably not the most surprising feature update.
I'm just a bit shocked at how brazenly they are almost hiding the manual targeting options.
A sign for things to come in SP and SB ads?
August 6, 2025 at 7:02 AM
...but also because it's Sponsored Display. Remember the "up to 300% bid increases"? ;)
So, probably not the most surprising feature update.
I'm just a bit shocked at how brazenly they are almost hiding the manual targeting options.
A sign for things to come in SP and SB ads?
So, probably not the most surprising feature update.
I'm just a bit shocked at how brazenly they are almost hiding the manual targeting options.
A sign for things to come in SP and SB ads?
However you use them though...use LOW BIDS!
Not just because you have 0 control & 0 goal orientation
(am I doing remarketing? am I targeting some random audience? am I target a high volume listing page?)
Not just because you have 0 control & 0 goal orientation
(am I doing remarketing? am I targeting some random audience? am I target a high volume listing page?)
August 6, 2025 at 7:02 AM
However you use them though...use LOW BIDS!
Not just because you have 0 control & 0 goal orientation
(am I doing remarketing? am I targeting some random audience? am I target a high volume listing page?)
Not just because you have 0 control & 0 goal orientation
(am I doing remarketing? am I targeting some random audience? am I target a high volume listing page?)
But it comes with the obvious weakness of Automatic campaigns: No targeting control.
How to use it?
IMO it's especially interesting for SD 'Catch Alls campaigns'.
(ie. lump all your ASINs into 1 ad group (and campaign) to catch cheap low hanging fruits)
How to use it?
IMO it's especially interesting for SD 'Catch Alls campaigns'.
(ie. lump all your ASINs into 1 ad group (and campaign) to catch cheap low hanging fruits)
August 6, 2025 at 7:02 AM
But it comes with the obvious weakness of Automatic campaigns: No targeting control.
How to use it?
IMO it's especially interesting for SD 'Catch Alls campaigns'.
(ie. lump all your ASINs into 1 ad group (and campaign) to catch cheap low hanging fruits)
How to use it?
IMO it's especially interesting for SD 'Catch Alls campaigns'.
(ie. lump all your ASINs into 1 ad group (and campaign) to catch cheap low hanging fruits)
They might never know they can do controlled remarketing and contextual (product) targeting.
At the end of the day it's another (probably successful) move to make sellers spend more.
Yes, this option has its use cases, too (quick and easy SD campaigns, including bulk creation).
At the end of the day it's another (probably successful) move to make sellers spend more.
Yes, this option has its use cases, too (quick and easy SD campaigns, including bulk creation).
August 6, 2025 at 7:02 AM
They might never know they can do controlled remarketing and contextual (product) targeting.
At the end of the day it's another (probably successful) move to make sellers spend more.
Yes, this option has its use cases, too (quick and easy SD campaigns, including bulk creation).
At the end of the day it's another (probably successful) move to make sellers spend more.
Yes, this option has its use cases, too (quick and easy SD campaigns, including bulk creation).
What moves are you making?
Follow for more actionable Amazon marketing tips and software insights!
Follow for more actionable Amazon marketing tips and software insights!
June 25, 2025 at 2:34 PM
What moves are you making?
Follow for more actionable Amazon marketing tips and software insights!
Follow for more actionable Amazon marketing tips and software insights!
For that, either check the SQPR in Brand Analytics and calculate for which keywords your CvR is better than the niche average.
Or, if you want to save a lot of time, again go for 3P tools that make this information readily available for you.
PM me if you need a discount for some of top ones.
Or, if you want to save a lot of time, again go for 3P tools that make this information readily available for you.
PM me if you need a discount for some of top ones.
June 25, 2025 at 2:34 PM
For that, either check the SQPR in Brand Analytics and calculate for which keywords your CvR is better than the niche average.
Or, if you want to save a lot of time, again go for 3P tools that make this information readily available for you.
PM me if you need a discount for some of top ones.
Or, if you want to save a lot of time, again go for 3P tools that make this information readily available for you.
PM me if you need a discount for some of top ones.
5. Target Keywords with Realistic Goals in Mind
Prime Day offers a great chance to (re-)gain ranking for some of your most relevant high volume keywords.
But your higher bid aggression (and margin loss) are only worth it if you know you can make your ranking stick.
Prime Day offers a great chance to (re-)gain ranking for some of your most relevant high volume keywords.
But your higher bid aggression (and margin loss) are only worth it if you know you can make your ranking stick.
June 25, 2025 at 2:34 PM
5. Target Keywords with Realistic Goals in Mind
Prime Day offers a great chance to (re-)gain ranking for some of your most relevant high volume keywords.
But your higher bid aggression (and margin loss) are only worth it if you know you can make your ranking stick.
Prime Day offers a great chance to (re-)gain ranking for some of your most relevant high volume keywords.
But your higher bid aggression (and margin loss) are only worth it if you know you can make your ranking stick.
@BrianRJohnson also once shared an absolute blockbuster pro tip when it comes to Prime Day Dayparting - Follow me & him, react to the post, and comment "Brian" if you're interested to learn about it.
June 25, 2025 at 2:34 PM
@BrianRJohnson also once shared an absolute blockbuster pro tip when it comes to Prime Day Dayparting - Follow me & him, react to the post, and comment "Brian" if you're interested to learn about it.
The typical use case is to bid more aggressively (or at all) towards the later parts of the day.
By this the time many of your competitors will have used up their budgets competing at much higher CPCs.
By this the time many of your competitors will have used up their budgets competing at much higher CPCs.
June 25, 2025 at 2:34 PM
The typical use case is to bid more aggressively (or at all) towards the later parts of the day.
By this the time many of your competitors will have used up their budgets competing at much higher CPCs.
By this the time many of your competitors will have used up their budgets competing at much higher CPCs.
Dayparting lets you adjust your bids and budgets throughout the day.
Or turn campaigns off and on completely (less ideal).
It's especially useful if you don't have endless budgets.
Or turn campaigns off and on completely (less ideal).
It's especially useful if you don't have endless budgets.
June 25, 2025 at 2:34 PM
Dayparting lets you adjust your bids and budgets throughout the day.
Or turn campaigns off and on completely (less ideal).
It's especially useful if you don't have endless budgets.
Or turn campaigns off and on completely (less ideal).
It's especially useful if you don't have endless budgets.