If you're curious about how far you can push automation with Amazon ads (without losing control of your campaigns)...then this is for you.

Tarik from @m19 walked me through their (almost) hands-off approach, including automating Amazon DSP ads from scratch.

If you're looking for control over your Amazon Ads, instead of giving it away to automation, these are best tools for you right now.

Who would you expect to rank higher?
(ie. who should give me an updated demo? ;) )

Link below!

"How can I trust a Black Box Algorithm to manage my Amazon Ads?"

I hear this a LOT in some variation.

And I get it...

You want to know what and why things are happening.

You want to FEEL in control.

I would often bring up the same arguments:

𝟑 𝐫𝐮𝐥𝐞𝐬 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐮𝐭𝐨 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐈 𝐚𝐥𝐰𝐚𝐲𝐬 𝐟𝐨𝐥𝐥𝐨𝐰 👇

1. 𝐁𝐥𝐨𝐜𝐤 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 (𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐏𝐡𝐫𝐚𝐬𝐞)

You don’t want to make your Auto campaigns look better than they are.

Let them ACTUALLY find new keywords for you.

NEW: Automatic Campaigns for Sponsored Display Ads

"Optimized targeting" is quietly pushing away manual targeting into the background.

New users in particular might not even realize there is an "Add" button in the bottom right.

What to ACTUALLY do on Prime Day.

Your 5-step game plan to win in 2025:

NEW: BTB Client Targeting now also available for Sponsored Brands Ads

This was big when it came out for SP ads, and it's big now.

Remember, BTB customers are simply more attractive:

- They return items half as often as typical shoppers.
- They spend two to three times more on average.

You're annoyed because you know you could automate much more.

2 big career mistakes you’re making as an Amazon PPC Freelancer:

On which levels are you focusing on ROAS/ACOS?

Social post of the day in the Amazon bubble, today from Jason Landro!

You decide!

Let's look at the facts:

If you're not using Amazon Ads software, you're simply falling behind.

Here's latest update to the Amazon Tools League (PPC edition) with - spoiler - 2 new tools in the top 3 of the startups scoring system.

zurl.co/Dd5pH