I would love this on a shirt!

“… we know intuitively…” is code for “… there is no evidence…”

The honorable VP this nation passed on because the electorate is monumentally ignorant.

Wondering if there's a mileage or duration cutoff.

Audi dealership in Pensacola; the next closest is one in Mobile, AL -- 68 mi / 1 hr and 5 min.

Honda dealership in Pensacola; there is another out in Daphne, AL (listed third in the citations as there's a second closest) -- 47.5 mi / 46 min.

AI Overviews trigger for 29% of commercial terms in the auto industry — just 3% for transactional, but that was also based on behavior.

Ex: “cars for lease” got an AIO with a clean slate, but after clicking on a dealer site and searched a day or two later, I got standard local pack and blue links.

Love the idea of pivoting on the context of content based on seeing the AI platform is not providing links because the training data is sort of “set.” It seems like industries, like auto, where there are new products every year gives them an opportunity to stay ahead of the training to get linked?

(3) Also interesting it would rank first, considering the consensus score has historically been spoken about in the context of ranking not AIO citations.

(2) the consensus of other small businesses (car dealerships) on “safest ford suv”, yet ranking organically #1. Seeing some other interesting tidbits that look forward to sharing.

I believe the saying goes that if you talk to everyone, you ultimately talk to no one at all.

7/7

This relevance allows you to speak with an audience, not just write to them, because you understand the underlying currents of intent – not just that they need a lawyer or a dentist or a car but the things that matter most to them.

6/7

often less competitive, offer more precision in developing context, and align better with purchase-intent searches for driving conversions.

While these keywords will almost always have less volume, they are more relevant to the niche audience that you’re trying to capture.

5/7

Knowing what matters in decision-making …
("what to look for in a personal injury lawyer")

Or features of your products or services that people value …
("what sound systems are in a ford f 150”)

These types of keywords are

4/7

whether it’s creating a whole new piece of content or adding details to existing content so it’s more relevant to your shoppers.

(Remember: just because it’s searched for doesn’t mean it should be an entire standalone piece of content.)

Long-tail keywords give you insights, such as…

3/7

Do you want your agency inundating your website with the same average content that says the same thing as everyone else?

The devil is in the details, and long-tail keywords can help add them to your content strategy. That will ultimately create a truly impactful opportunity,

2/7

Was the wording “WASP, soft militia”? Or “well-organized”? Easy to confuse the language.

Moments like this reaffirm the goodness we are capable of — love this.