Anyone noticing the Q&A section on the GBP only showing in Maps and not in the local pack in search? #seo #localseo #gbp

Listening to Jon Batiste radio on Pandora.

Galt MacDermot comes on — how have I never heard his music before!?

The idea of stepping up to share your ideas can be an intimidating prospect. This episode with Orbit Media’s Co-Founder and Chief Marketing Officer Andy Crestodina will help lay out a simple road map to getting your thoughts out of your head and into the ecosystem.
#thoughtleadership #branding

Interesting update to my review of AI Overviews in automotive.

For "[brand] dealership near me", an AIO populates -- BUT only when there is one option for that brand in the local market.

Citations are correctly collated by distance to where I am at.

#aio #seo #geo #google #overviews

(1) Very cool to have watched @markwilliamscook.com talk about consensus scoring, then while doing some AIO digging for local businesses being used as citations see a local business whose on page ops exactly march the search phrase not be used as a citation because it’s answer didn’t match

Everyone needs to watch this response to the violent insurrectionists getting pardoned.

youtu.be/cM8hR4leh-w?...

#politics #jan6 #truth

For automotive informational searches, I’m seeing that a majority of AIOs include dealerships — and when a local-to-me dealership has the right content, they are a citation.

Also seeing that AIOs don’t populate for some commercial searches unless I do other searches first.

#seo #aio #localseo

Long-tail keywords.

I want to talk about long-tail keywords for just a moment – because I feel like there’s a lot of noise in the ecosystem about content that sounds sexy (AI) but missing some of the nuances of what can generate a great output from a platform or a person.

#seo #content

1/7

Everything in life needs adjustment. 20 years ago, I was doing 3 exercises at 5 sets for every muscle group three times per week at the heaviest weight possible.

Now I do 1 exercise at 4 sets twice per week at low weight and high volume — because I’m 41.

If you’re not thinking about brand in SEO….

Looking at a set of 200 keywords set into transactional, commercial, and informational buckets and seeing what returns #google #aio, what sources the overview uses, and how the content is optimized and structured (including if it has schema markup) — a few surprises peppered in that I’ll share soon.

Is it dumb to spend time manually looking at things like AI Overviews? No, I think it’s dumb not to — you need to see real-world snapshots of how the digital world is working. #seo #ai #google

This past Saturday, I stepped into a wrestling ring to battle for the last time — and I did so in a steel cage. My god, what a run it was. Thank you, #prowrestling

How to Report on Traffic from AI Tools in GA4? Here’s A comprehensive step by step guide by @danaditomaso.bsky.social with a video included! Check it out: kpplaybook.com/resources/ho...

Trying to track AI in GA4? @danaditomaso.bsky.social just put together some extras that we didn't think of when we did our post! So this is worth a read too.

kpplaybook.com/resources/ho...

Sunday sauce (some call it gravy) has been a tradition in my family since my grandparents came to this country from Naples, Italy. With my mom gone, I’m so proud to carry the tradition.

#ItalianAmerican #SundaySauce #SundayGravy #Traditions

“Fluff Garbage (n): content that is filled with unrelated information (FLUFF) based on a really bad premise because either nobody is searching for it or it makes no sense to be a standalone piece of content (GARBAGE).”

#content #seo #localseo

I don’t have many true connections here yet — just joined a few days ago! But for anyone who stumbles across this, I’ve been a pro-wrestler since 2004 — traveler all over, including Japan. Next month, I have my last match in a steel cage. #bittersweet #prowrestling #cagematch #20years

I had a great first day at #brightonSEO yesterday. I got to meet so many folks I’ve only Zoomed with over the years.

I got to give my talk about career growth and was really moved by the conversations I got to have with folks who came up after.

Here’s the deck: drive.google.com/file/d/1R7yL...

The problem isn’t that AI can do what marketers can do… it’s that marketers keep doing what AI can do

@crestodina.bsky.social #brightonseo