Jada Watson
banner
datajada.bsky.social
Jada Watson
@datajada.bsky.social
phd in musicology, m. in information science, associate prof of dh @UO_ESIS.
pi of www.SongData.ca
Despite our urging for radio to build pathways for Black female country artists alongside TEXAS HOLD 'EM, the format failed to platform Black women.

Again.

Radio played TEXAS HOLD 'EM just as much as they needed... until they didn't anymore...

And played Black female country artists at 0.005%.
February 23, 2025 at 11:18 PM
In 2024, songs by women declined to 8.39% -- again, mostly for songs by white women (8.23%), with songs by Black women being programmed at just 0.09% last year.

Songs by white women filtered out of the current-to-gold pipeline & played 1 time per hr, while Black women are excluded from programming.
February 23, 2025 at 11:18 PM
1 year ago, I participated for the 1st time in the annual meeting of Country Radio Seminar to discuss representation in radio programming.

I reported that songs by women had declined to 9.81% by 2023--mostly for white women, w/0.02% by Black women. How do things look 1 year later?

Scroll thru ⬇️
February 23, 2025 at 11:18 PM