Darryl Sparey 📈
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darrylsparey.bsky.social
Darryl Sparey 📈
@darrylsparey.bsky.social
Hudson & Halia's Dad | MD of Hard Numbers | Co-founder The Family Group | PRCA/CIPR Fellow | #giletfluencer 📈
I’ve always thought of myself as more of a “thought follower” TBH ;-) thank you, my friend, too kind 🙏🏻
March 12, 2025 at 7:44 PM
Awww thanks for sharing mate, much appreciated, and thanks for the kind words too
March 12, 2025 at 6:37 PM
And he even made an appearance towards the end… or was that Jared Leto..?
March 2, 2025 at 7:11 AM
It’s a common trope, and misunderstanding of his appeal and success as a communicator, to criticise Trump’s vocabulary. Average reading age of a US voter is 12 years old. The reading age of a typical Trump speech is 8 years old. Trump reaches voters other politicians (with richer lexicons) don’t.
February 28, 2025 at 12:16 PM
Mate, that Pullman lunch looks incredible. I’m going to HAVE to do that next Christmas. Hard Numbers x Magic Digits management lunch sorted ;-)
January 20, 2025 at 9:10 PM
Awesome to see mate. Well done 👏🏻
January 19, 2025 at 11:18 AM
Whenever the tell anyone outside of the PR industry that I am a certified professional they are impressed, and it elevates me in their mind. Inside the industry you often get (those who don’t take CPD seriously) carping saying “you don’t need / have to be accredited”. Hope that is helpful?
January 17, 2025 at 11:30 AM
I’d expect other responsible employers to do the same. I don’t think I’m *actually* advocating for “only verified people should be allowed to practice” but what I AM advocating for is a great promotion of, respect of and encouragement of CPD and certification in our space….
January 17, 2025 at 11:30 AM
I admittedly haven’t seen the data on this (in terms of socioeconomic etc data) but in other professions the employer will often take the cost of certification for the employee (with certain criteria) At H/N we pay for all our staff to be CIPR, PRCA and AMEC members, and pay for their accreditation
January 17, 2025 at 11:30 AM
Thanks for the very thoughtful contribution, mate - and good to hear from you, it’s been a while.

You know me well enough to know that I’m all for reducing or removing barriers to entry to the PR sector for people, particularly those from disadvantaged backgrounds….
January 17, 2025 at 11:30 AM
This is VERY good. I would suggest separating two things: who would the spokesperson /people be, and what topic areas will they cover, and who would sign the contract for this service, perhaps, rather than “decision maker”?
January 16, 2025 at 11:20 AM
Because, obvs… youtu.be/Cx8sl2uC46A?...
December 23, 2024 at 4:44 PM
Hero Quest?
December 23, 2024 at 4:42 PM
A great edition, as always. Have a well earned Christmas break, my friend
December 16, 2024 at 12:37 PM
I reflected this year that the whole point of Dickens’ Christmas Carol was that Scrooge would change how he was known and remembered to be a generous, warm-hearted man, who “kept Christmas well”. But “Scrooge” is still world-renowned as a term for a penny-pincher… So, it didn’t work…
December 16, 2024 at 7:44 AM
Would not be giving that a good review for “value for money” on TripAdvisor…
December 16, 2024 at 7:39 AM
Yeah, did mean to say it was only in jest! Much love for Rick, in spite of his football allegiances ;-)
December 8, 2024 at 2:01 PM
Yeah, still not got the critical mass to drive more real-time conversation and trending topics. But it’s a much nicer and more civilised place than the hellsite and (other than @rick-smokinggun.bsky.social) no-one’s called me a d!ckhead, yet….
December 8, 2024 at 8:46 AM