Darryl Sparey 📈
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darrylsparey.bsky.social
Darryl Sparey 📈
@darrylsparey.bsky.social
Hudson & Halia's Dad | MD of Hard Numbers | Co-founder The Family Group | PRCA/CIPR Fellow | #giletfluencer 📈
@profgalloway.com hey Prof G, just got targeted with an Instagram ad which I think is a hoax / scam as I’ve never heard you recommend stock picks before? I’ve added screenshots below, if it is you might want to report to Meta? Love your work, LOVE Algebra of Happiness and Wealth! 👍🏻
February 28, 2025 at 12:05 PM
Is this coming soon from the @cipr.co.uk?!

I jest of course, but as an agency that’s committed to every single member of our senior team being Accredited or Chartered, I really see the value in professional accreditation and CPD.

Other professions require certification, why not #PR?
Practicing PR without certification may attract jail term

“The Nigerian Institute of Public Relations, NIPR, has declared that practicing public relations under any guise without NIPR certification is a criminal offense, punishable by fine, imprisonment, or both.”

dailypost.ng?p=1158016
January 16, 2025 at 11:15 AM
Undeniably big PR news today…
December 9, 2024 at 1:21 PM
Awesome to see more coverage of our latest #CoverageToCapital research at Hard Numbers 📈 this time looking at #AI and #Reputation. Thanks very much to the good folks of @prweekuk.bsky.social for the write-up
December 7, 2024 at 5:24 PM
Big thanks to @althomas.bsky.social and @communicatemag.bsky.social for this write-up of our latest #CoverageToCapital research into AI and #Reputation. Particularly given the importance we found that earned media has in shaping LLM output! #PR
LLMs rely on editorial content to gauge brand reputation

New research finds large language models source almost two-thirds of content on brand reputation from editorial coverage, while social media barely registers bit.ly/3BhHRtg
December 5, 2024 at 6:22 PM
Reposted by Darryl Sparey 📈
Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from @darrylsparey.bsky.social and @paulstollery.bsky.social's team at Hard Numbers www.hardnumbers.co.uk/research-rep...
Research - Reputation in the Age of AI
How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications
www.hardnumbers.co.uk
December 5, 2024 at 11:27 AM
A great initiative here from two very fine fellows, @prcavalry.bsky.social’s Nigel Sarbutts and @rodcartwright.bsky.social. Always great to support freelancers too with awards. Even better to pay their invoices on time.
Alongside Nigel Sarbutts, excited to announe the launch of the Independent Impact 50 Awards, the definitive guide to the leading lights in independent PR practice - now open for entries.

Please enter or encourage your freelancer of choice to do so! theimpact50.com

www.linkedin.com/posts/rod-ca...
Rod Cartwright on LinkedIn: #publicrelations #pr #communication #communications #freelance #freelancer…
The new 'Independent Impact 50' Awards is open for entries! Together with Nigel Sarbutts of the The PR Cavalry, I’m genuinely delighted to announce the launch…
www.linkedin.com
December 2, 2024 at 9:10 AM
Delighted to have made it
Into my first Starter Pack, having only recently joined @bsky.app! Thank you very much @prca-hq.bsky.social!
📣The PRCA Starter Pack is a list of PRCA members on BlueSky, designed to connect you with key voices in public relations and communications. This resource makes it easy to engage with the community.

To take part email communications@prca.org.uk.

go.bsky.app/K6XZR5D

#PRstarterpack #PRCA #PR
November 28, 2024 at 10:32 AM
Just setting up my twttr…. I mean, @bsky.app
November 27, 2024 at 2:27 PM