Daniel Filler
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danielwfiller.bsky.social
Daniel Filler
@danielwfiller.bsky.social
Dad. Design leader. Curious human. Building products people trust, obsessing over tech, and yelling at hockey games. Opinions my own.
Grids, cool. Progressive Blur, yass!
May 7, 2025 at 10:47 PM
You can invest in good design now—or pay for bad design later.
February 28, 2025 at 1:39 PM
Case in point: Sonos lost $900M in market cap after the botched launch of its new app. A brand synonymous with great UX became a cautionary tale overnight.
February 28, 2025 at 1:39 PM
The ROI of design can be hard to quantify, but the cost of bad design is crystal clear.
February 28, 2025 at 1:39 PM
Cutting design in the name of efficiency might feel right in the moment, but companies that over-index on this will pay for it later—because less design often means bad design.
February 28, 2025 at 1:39 PM
The opposite of user-centered theatre?
February 9, 2025 at 7:53 PM
This. This is the right answer.
January 13, 2025 at 2:06 AM
Preach.

The opposite of depression is not joy, but expression. Creating is the antidote. My hope is that AI, in time, lets us create more than we ever imagined, verses the dark depressive alternative.
January 3, 2025 at 7:38 PM
Proving once again that, if at all possible, we must regain or retain that child-like wonder.

“It took me 4 years to paint like Raphael, but a lifetime to paint like a child.” —Pablo Picasso
January 3, 2025 at 7:33 PM
If the statement is true, I believe this is most likely a Ctrl-Z.
homer simpson from the simpsons is standing in front of a grassy field .
ALT: homer simpson from the simpsons is standing in front of a grassy field .
media.tenor.com
January 3, 2025 at 7:26 PM
For sure. I’m reminded of the MAYA principle. Most Advanced Yet Acceptable. Many of these are advanced, but are they acceptable? In time, I believe we’ll get there. Google Glass and others were doomed by their timing and the expectations of the market. Those expectations will shift eventually.
January 3, 2025 at 7:24 PM
I love the notion that we start by not changing our customers, but letting our customers change us.
January 3, 2025 at 7:21 PM
I wouldn’t say Siri is for conversation, rather more commands. While they only recently added the ability to chain commands, it is not even close to what you can do with ChatGPT. It’s kind of embarrassing.
January 3, 2025 at 6:53 PM
It’s clear Orion is the most logical (and useful) form factor for XR in the future.

The Vision Pro is a technical marvel, but it’s also impractical for daily use, which is surprising coming from Apple.
January 3, 2025 at 6:17 PM
100% this. Forget evergreen jobs to be done or customer outcomes. Business acumen is one thing, business at the cost of customer “value” is another.
January 3, 2025 at 6:10 PM
We know what happens when the models start consuming their own synthetic content. Perhaps this is a good thing in the long run. Ha.
AI models collapse when trained on recursively generated data - Nature
 Analysis shows that indiscriminately training generative artificial intelligence on real and generated content, usually done by scraping data from the Internet, can lead to a collapse in th...
www.nature.com
January 3, 2025 at 6:08 PM