Daniel Filler
@danielwfiller.bsky.social
Dad. Design leader. Curious human. Building products people trust, obsessing over tech, and yelling at hockey games. Opinions my own.
Big news: I’ve joined Affirm as Director of Product Design (D2C)! 🎉
Money’s messy—but it doesn’t have to be confusing. I’m excited to keep building honest tools with a team on a mission to make finance more human.
Let’s do some good. 💙
Money’s messy—but it doesn’t have to be confusing. I’m excited to keep building honest tools with a team on a mission to make finance more human.
Let’s do some good. 💙
July 12, 2025 at 1:30 PM
Big news: I’ve joined Affirm as Director of Product Design (D2C)! 🎉
Money’s messy—but it doesn’t have to be confusing. I’m excited to keep building honest tools with a team on a mission to make finance more human.
Let’s do some good. 💙
Money’s messy—but it doesn’t have to be confusing. I’m excited to keep building honest tools with a team on a mission to make finance more human.
Let’s do some good. 💙
As a Framer customer, Figma Sites should be a breeze to pick up. As a Framer customer, I feel for Framer.
May 7, 2025 at 6:51 PM
As a Framer customer, Figma Sites should be a breeze to pick up. As a Framer customer, I feel for Framer.
Figma Sites feature request:
Import from Framer
Import from Framer
May 7, 2025 at 5:13 PM
Figma Sites feature request:
Import from Framer
Import from Framer
Designers don’t want handoff.
Devs don’t want static files.
The line between them? Already blurring.
Figma’s real opportunity isn’t better mockups — it’s making what we design real faster than ever.
Looking forward to today.
Devs don’t want static files.
The line between them? Already blurring.
Figma’s real opportunity isn’t better mockups — it’s making what we design real faster than ever.
Looking forward to today.
May 7, 2025 at 2:08 PM
Designers don’t want handoff.
Devs don’t want static files.
The line between them? Already blurring.
Figma’s real opportunity isn’t better mockups — it’s making what we design real faster than ever.
Looking forward to today.
Devs don’t want static files.
The line between them? Already blurring.
Figma’s real opportunity isn’t better mockups — it’s making what we design real faster than ever.
Looking forward to today.
Monopoly, breaking up families for 90 years.
April 6, 2025 at 11:32 PM
Monopoly, breaking up families for 90 years.
I stand with Ukraine. 🇺🇦
February 28, 2025 at 8:14 PM
I stand with Ukraine. 🇺🇦
“The question of whether design is necessary or affordable is beside the point. Design is inevitable. The alternative to good design is bad design, not no design at all.” — Doug Martin
February 28, 2025 at 1:39 PM
“The question of whether design is necessary or affordable is beside the point. Design is inevitable. The alternative to good design is bad design, not no design at all.” — Doug Martin
I don’t buy the argument that AI is tech in search of a problem. Innovation is about adding value in novel ways. LLMs unlock new capabilities—enabling us to solve real problems in ways we couldn’t before.
Sure, there will be crap. But there will also be plenty of innovation.
Sure, there will be crap. But there will also be plenty of innovation.
February 9, 2025 at 7:24 PM
I don’t buy the argument that AI is tech in search of a problem. Innovation is about adding value in novel ways. LLMs unlock new capabilities—enabling us to solve real problems in ways we couldn’t before.
Sure, there will be crap. But there will also be plenty of innovation.
Sure, there will be crap. But there will also be plenty of innovation.
Starbucks has lost its way. Forcing people to buy something isn’t the answer. But I digress… 👇
Starbucks shows what not to do as you scale—it’s the antithesis of Howard Schultz’s vision for cafes. This underscores why brand values and experience principles matter. Lose those, and you lose sight of why you exist.
January 15, 2025 at 8:52 PM
Starbucks has lost its way. Forcing people to buy something isn’t the answer. But I digress… 👇
Why again is this a unique structure for software development teams?
Perhaps we’ve shifted away from autonomous teams empowered to move outcomes together because of “efficiency.” But this, to me, is the optimal structure for cross functional digital product teams.
Perhaps we’ve shifted away from autonomous teams empowered to move outcomes together because of “efficiency.” But this, to me, is the optimal structure for cross functional digital product teams.
Eilon Reshef
Gong CPO Eilon Reshef on their unique team pod structure, how pods work with design partners, his spiral method for mastering complex topics, and more
open.substack.com
January 3, 2025 at 5:39 PM
Why again is this a unique structure for software development teams?
Perhaps we’ve shifted away from autonomous teams empowered to move outcomes together because of “efficiency.” But this, to me, is the optimal structure for cross functional digital product teams.
Perhaps we’ve shifted away from autonomous teams empowered to move outcomes together because of “efficiency.” But this, to me, is the optimal structure for cross functional digital product teams.
So, why can’t we add controls to control center on WatchOS?
December 12, 2024 at 7:36 PM
So, why can’t we add controls to control center on WatchOS?
1/ Many companies rely on Net Promoter Score (NPS) to measure customer satisfaction and loyalty. But is it really the best tool for the job? Let’s explore its limitations and a better alternative inspired by the founder of Superhuman, Rahul Vohra. 🧵
December 2, 2024 at 7:31 PM
1/ Many companies rely on Net Promoter Score (NPS) to measure customer satisfaction and loyalty. But is it really the best tool for the job? Let’s explore its limitations and a better alternative inspired by the founder of Superhuman, Rahul Vohra. 🧵
Starbucks shows what not to do as you scale—it’s the antithesis of Howard Schultz’s vision for cafes. This underscores why brand values and experience principles matter. Lose those, and you lose sight of why you exist.
November 28, 2024 at 2:56 PM
Starbucks shows what not to do as you scale—it’s the antithesis of Howard Schultz’s vision for cafes. This underscores why brand values and experience principles matter. Lose those, and you lose sight of why you exist.