Want to show a little love to your musical bestie this Valentine's Day (or any day, really!)? 😍

Here are five ways you can show up for them online ❤️

• Comment something meaningful on their latest post—not just a quick emoji, but something that starts a conversation.

The more you shape your online presence, the less your content will land in front of industry peers—and the more it will reach the people who actually matter for your career.

So what’s stopping you from putting yourself out there? What’s the real fear? 👀

Here’s how:
✅ Engage with people who would be your audience, not just other musicians
✅ Use captions and keywords that attract listeners
✅ Post consistently so the algorithm learns who to show your content to

Here’s the thing: your content isn’t for other musicians. It’s for the people who love your music—the ones who will buy tickets, stream recordings & support what you do.

If you don’t want your content popping up in front of the wrong people, you need to train the algorithm to find the right ones.

Who is your content for? 🎶

So many musicians hesitate to share their performances online—not because they’re afraid of the audience, but because they’re worried about who might see it. What if their old teacher sees it? Or that musician they really admire? Or worse… their peers?

This week, I sent my 48th invoice to our very first client 🤯

Four years ago, I started Da Capo Digital between nap times and preschool drop-offs, in a world where concerts had moved online and musicians were scrambling to pivot their marketing to keep up.

Musicians, ensembles, venues, orchestras—ready to step up your social media game in 2025? 

Here’s what will give you the wins this year 🎉

Word of the Year: Calm ✨

This year, I’m all about calm. In life, in work & on social media.

It’s a work in progress & I’m sure it’ll be a lot easier once the kids are back at school! 🤪

As musicians & creatives, our day-to-day lives often lack routine – rehearsals, gigs, teaching, admin...

• I live in Cheshire with my husband, 2 children, & 2 cats. One of them is super photogenic—check out this cutie below! 🐈

• We’ve basically been permanently moving house or doing a ridiculous commute since the start of 2022. I’m so looking forward to putting down roots somewhere new very soon 🤞

We took a little time out in 2024, so welcome back! 👋

The New Year is the perfect time for introductions, so here's something a little raw and honest from us...

• Da Capo Digital started life in 2021 as a one-woman band (the jokes don’t get any better, sorry), run by me, Sarah Bronnert 💁‍♀️

New Year's Resolution: Slow Down; Show Up.