📺 YouTube just made Connected TV (CTV) ads more shoppable.

Now with a product feed built right into the ad. Viewers can scroll with their remote, scan a QR code to buy, or send product links to their phone 📱🛒

🚨 Google’s Smart Bidding Exploration: game-changer or just hype?

The pitch?
Let AI bid on adjacent queries (like “how to buy a home” instead of "home loan") with 10–30% ROAS flex for ~19% more conversions.

Sounds great...
But don’t forget: Google’s test results ≠ your results.

🚨 AI Overview (AIO) ads are officially “just as effective” as search ads… according to Google.

But can we verify these claims?

🚨 GOOGLE JUST CHANGED THE SEARCH GAME

AI Overview Ads are officially rolling out 👀

Here’s what every advertiser needs to know ⬇️

🎯 WHERE: AI Overviews on desktop + new AI Mode
📆 WHEN: Rolling out over the next few months
⚠️ REALITY CHECK: No direct opt-out in Performance Max, Shopping etc.

🤖 Google Marketing Live 2025: AI Agents Are Here

Google just dropped a game-changer: AI Agents that can run entire ad campaigns – from setup to reporting.

This isn't just AI assisting anymore – it's AI taking control.

So… are you ready to hand over the reins?

🖋️ Key takeaways from Google Marketing Live 2025

We're breaking down the biggest updates from this year's GML - starting with the announcement that the 'Power Pair' is becoming the 'Power Pack'!

🔁 Save this to refer back to for your next Google Ads campaign.

📉 Ad spend on TikTok is down.
📈 Meta’s costs are climbing.

👉 Is TikTok still in your media mix?

#TikTokAds #PaidSocial #DigitalMarketing #SocialStrategy #PerformanceMarketing

🚨 Big changes coming to Microsoft Advertising 🚨

From May 5th, Microsoft will begin enforcing Consent Mode - meaning advertisers must have a Consent Management Platform (CMP) in place.

Is your setup ready?

#DigitalMarketing #MicrosoftAdvertising #ConsentMode #PrivacyCompliance #AdTech

✨Running ads for your small business?✨

There’s a new “Good for” feature in Google Ads that helps you pick the right campaign objective, making setup less confusing & more goal-focused. It’s a smart tool but keep in mind: your business is unique so testing what works best for you is still essential.

LinkedIn has recently revealed that 90% of its users find AI-driven insights valuable, which has led them to introduce yet more tools help optimise ad planning, streamline creation, and improve performance tracking for advertisers.

Brand awareness, lead generation, customer engagement... which PPC objectives are the right fit for your campaign?

In Google Ads news, Performance Max is soon to be showing which search terms are triggering ads in the standard Search Terms report. 🔎

Could YouTube's ads soon be less annoying?

Recently YouTube announced it is testing optimised ad breaks at more natural transition points. #YouTubeAds

With Google’s VP announcing that the platform will be focusing more on its Shopping Ads this year, many brands may want to know why it might be worth dipping a toe in to the Shopping pool for their next product campaign. #GoogleAds

Google's VP of Ads has shared insights into what the company will be prioritising for the coming months and what advertisers need to be keeping an eye on. It may come as no surprise that AI is at the forefront of Google's priority list this year!