Calum Weir
@cwp-weir.bsky.social
Research Manager at Labour Together 📈 - Opinions all my own - He/Him
Ah, thanks Denis and good luck!
We showed four options, four times out of 16 possible options
We showed four options, four times out of 16 possible options
November 17, 2025 at 2:10 PM
Ah, thanks Denis and good luck!
We showed four options, four times out of 16 possible options
We showed four options, four times out of 16 possible options
That’s very kind, thanks Christina!!
November 17, 2025 at 12:27 PM
That’s very kind, thanks Christina!!
So I think this would be the natural follow-on from this research to be fair!
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
November 17, 2025 at 11:58 AM
So I think this would be the natural follow-on from this research to be fair!
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
Not too simplistic at all!
I think this is pretty much it, and basically that polling will always make it easier to see the former than the latter!
I think this is pretty much it, and basically that polling will always make it easier to see the former than the latter!
November 17, 2025 at 11:55 AM
Not too simplistic at all!
I think this is pretty much it, and basically that polling will always make it easier to see the former than the latter!
I think this is pretty much it, and basically that polling will always make it easier to see the former than the latter!
Ach, it's just a case of this creaky old clock trying to get the time right at least once!
November 17, 2025 at 11:50 AM
Ach, it's just a case of this creaky old clock trying to get the time right at least once!
Overall, we find that immigration looks important in polls because it’s highly salient, not because it outranks daily concerns.
Polling captures the salience, but requires a bit of digging to see the whole picture of public priority.
You can read more here!: www.labourtogether.uk/all-reports/...
Polling captures the salience, but requires a bit of digging to see the whole picture of public priority.
You can read more here!: www.labourtogether.uk/all-reports/...
Measuring What Matters — Labour Together
Knowing what issues are most important to the public is the bedrock of understanding voters. Ironically, its own importance can’t go understated. This report applies some overdue methodological experi...
www.labourtogether.uk
November 17, 2025 at 11:41 AM
Overall, we find that immigration looks important in polls because it’s highly salient, not because it outranks daily concerns.
Polling captures the salience, but requires a bit of digging to see the whole picture of public priority.
You can read more here!: www.labourtogether.uk/all-reports/...
Polling captures the salience, but requires a bit of digging to see the whole picture of public priority.
You can read more here!: www.labourtogether.uk/all-reports/...
In a similar vein, a we did a MaxDiff.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
November 17, 2025 at 11:41 AM
In a similar vein, a we did a MaxDiff.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
We then ran a pairwise experiment.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
November 17, 2025 at 11:41 AM
We then ran a pairwise experiment.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
We then stuck with open-ends but changed the question a little.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
November 17, 2025 at 11:41 AM
We then stuck with open-ends but changed the question a little.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Next is open-ending.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
November 17, 2025 at 11:41 AM
Next is open-ending.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
First is wording and options.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
November 17, 2025 at 11:41 AM
First is wording and options.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
Ah, thank you greatly, Andrew!
November 16, 2025 at 11:44 AM
Ah, thank you greatly, Andrew!
Nevermind Catullus!!
November 16, 2025 at 11:40 AM
Nevermind Catullus!!
Finding increasingly bizarre ways to justify my Classics undergrad
November 16, 2025 at 10:56 AM
Finding increasingly bizarre ways to justify my Classics undergrad
Very kind Mark, thank you!
November 16, 2025 at 10:54 AM
Very kind Mark, thank you!