Calum Weir
@cwp-weir.bsky.social
Research Manager at Labour Together 📈 - Opinions all my own - He/Him
So I think this would be the natural follow-on from this research to be fair!
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
November 17, 2025 at 11:58 AM
So I think this would be the natural follow-on from this research to be fair!
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
It's a bit harder to say with some of the more experimental techniques because base sizes can be a little small, but we did find this for the open-ends we ran (again, with a reminder that this skews towards salience!):
In a similar vein, a we did a MaxDiff.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
November 17, 2025 at 11:41 AM
In a similar vein, a we did a MaxDiff.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
MaxDiff asks people to pick the most and least important issue from small sets.
It reveals a large group who mark immigration as “least important,” even while its overall salience stays high. In relative terms, the Cost of Living is much more important here.
We then ran a pairwise experiment.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
November 17, 2025 at 11:41 AM
We then ran a pairwise experiment.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
They avoid this some of the issues around salience by forcing respondents to choose between two issues at a time, producing a clearer hierarchy.
When we use this method, Cost of Living concerns dominate, with immigration and asylum much lower.
We then stuck with open-ends but changed the question a little.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
November 17, 2025 at 11:41 AM
We then stuck with open-ends but changed the question a little.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Most pollsters ask about issues facing the country.
When we ask about people's day-to-day lives, the change is starkly different.
Immigration is only mentioned in a tenth of results. A majority mentioned the Cost of Living.
Next is open-ending.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
November 17, 2025 at 11:41 AM
Next is open-ending.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
Shown here from @ipsosintheuk.bsky.social, immigration also tops the list even when asking open-ends.
We ran our own version of this and found that responses show that mentions of immigration reflect salience rather than a fixed attitude: people raise it for different reasons.
First is wording and options.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
November 17, 2025 at 11:41 AM
First is wording and options.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
In an experiment we conducted with @opiniumresearch.bsky.social, when respondents were shown the 'cost of living' as an option, it drove the importance of immigration down a bit.
Immigration is salient, but unlike an issue like health, more prone to fluctuating.
Yesterday, we put out a report on the most important issues to voters.
We know that immigration now tops the traditional most important issues question (see below from @yougov.co.uk).
But that doesn't tell the full story.
Here is a rundown of the experiments we did to test this out (A THREAD):
We know that immigration now tops the traditional most important issues question (see below from @yougov.co.uk).
But that doesn't tell the full story.
Here is a rundown of the experiments we did to test this out (A THREAD):
November 17, 2025 at 11:41 AM
Yesterday, we put out a report on the most important issues to voters.
We know that immigration now tops the traditional most important issues question (see below from @yougov.co.uk).
But that doesn't tell the full story.
Here is a rundown of the experiments we did to test this out (A THREAD):
We know that immigration now tops the traditional most important issues question (see below from @yougov.co.uk).
But that doesn't tell the full story.
Here is a rundown of the experiments we did to test this out (A THREAD):
On the service to barking, no less
November 12, 2025 at 9:03 AM
On the service to barking, no less
This photo from a local Bath FC match just feels very wholesome
November 1, 2025 at 10:09 PM
This photo from a local Bath FC match just feels very wholesome
If you asked me to imagine the most French looking man ever, seeing this would exceed all my wildest expectations
October 6, 2025 at 9:12 AM
If you asked me to imagine the most French looking man ever, seeing this would exceed all my wildest expectations
@opiniumresearch.bsky.social had this phrased much more neutrally in August:
September 21, 2025 at 2:03 PM
@opiniumresearch.bsky.social had this phrased much more neutrally in August:
Ridiculous headline, not much better polling phrasing either
Agree-disagree scales! I weep
Agree-disagree scales! I weep
September 21, 2025 at 2:02 PM
Ridiculous headline, not much better polling phrasing either
Agree-disagree scales! I weep
Agree-disagree scales! I weep
This screenshot on the last TikTok I watched has absolutely floored me - Pure Cinema
August 29, 2025 at 7:53 PM
This screenshot on the last TikTok I watched has absolutely floored me - Pure Cinema
Spotted in Bristol - A 2005 poster featuring Tim Martin boasting about “Wetherspoon’s Value”
July 26, 2025 at 6:11 PM
Spotted in Bristol - A 2005 poster featuring Tim Martin boasting about “Wetherspoon’s Value”
Looking forward to this
July 26, 2025 at 3:30 PM
Looking forward to this
"It's not called Your Party... But I'll cry if I want to"
July 24, 2025 at 12:58 PM
"It's not called Your Party... But I'll cry if I want to"
I think I may have a whole tube to myself? What do I do? Run up and down? Play my music out loud? The world is full of possibilities and that’s the scariest thing of all
July 17, 2025 at 6:38 PM
I think I may have a whole tube to myself? What do I do? Run up and down? Play my music out loud? The world is full of possibilities and that’s the scariest thing of all
Here's one for you - Amongst age groups, Labour voter movement is remarkably steady.
The retention drops off over age, Reform is more popular with older voters and the Greens are more popular amongst young voters - Otherwise, there are only fairly minor differences.
The retention drops off over age, Reform is more popular with older voters and the Greens are more popular amongst young voters - Otherwise, there are only fairly minor differences.
July 2, 2025 at 10:18 AM
Here's one for you - Amongst age groups, Labour voter movement is remarkably steady.
The retention drops off over age, Reform is more popular with older voters and the Greens are more popular amongst young voters - Otherwise, there are only fairly minor differences.
The retention drops off over age, Reform is more popular with older voters and the Greens are more popular amongst young voters - Otherwise, there are only fairly minor differences.
Quite an old photo, but I am the proud owner of a Truss
July 1, 2025 at 7:35 AM
Quite an old photo, but I am the proud owner of a Truss
Apparently the big difference in the results is that those who claim to have had more than 20+ partners in the last year are much more likely to have voted Trump
A telling reminder: people who have had 20+ partners in the past year ≠ people who *say* they’ve had 20+ partners in the last year
A telling reminder: people who have had 20+ partners in the past year ≠ people who *say* they’ve had 20+ partners in the last year
July 1, 2025 at 6:59 AM
Apparently the big difference in the results is that those who claim to have had more than 20+ partners in the last year are much more likely to have voted Trump
A telling reminder: people who have had 20+ partners in the past year ≠ people who *say* they’ve had 20+ partners in the last year
A telling reminder: people who have had 20+ partners in the past year ≠ people who *say* they’ve had 20+ partners in the last year
I can only apologise to myself that this took more than 3 minutes
June 24, 2025 at 3:15 PM
I can only apologise to myself that this took more than 3 minutes
As much as I wish this were true, no-one comes close to the big lad Teddy:
June 24, 2025 at 2:59 PM
As much as I wish this were true, no-one comes close to the big lad Teddy:
Anyway, let's see if Nigel pops one of these out in the next few weeks
June 24, 2025 at 2:36 PM
Anyway, let's see if Nigel pops one of these out in the next few weeks
Amongst all current voting groups, people do not want politicians from their party of choice to swear.
There is one notable exception, however, as Reform voters approve of Nigel Farage swearing overall, in spite of thinking he would be less likely to do so than average.
There is one notable exception, however, as Reform voters approve of Nigel Farage swearing overall, in spite of thinking he would be less likely to do so than average.
June 20, 2025 at 7:10 AM
Amongst all current voting groups, people do not want politicians from their party of choice to swear.
There is one notable exception, however, as Reform voters approve of Nigel Farage swearing overall, in spite of thinking he would be less likely to do so than average.
There is one notable exception, however, as Reform voters approve of Nigel Farage swearing overall, in spite of thinking he would be less likely to do so than average.