Corey Cusimano
cusimano.bsky.social
Corey Cusimano
@cusimano.bsky.social
Assistant Professor of Marketing at Yale University.

I study how people think about thinking, and how people think about justice.

Website: www.coreycusimano.net
These findings were robust!

Workers paid themselves based on outcomes (not effort) even when they knew that others weren't working as hard as they were.

We also replicated this result across cultures who, in other surveys, appear to differ in the value of hard work and achievement.
May 8, 2025 at 9:51 PM
We gave online workers short jobs to do. We varied how much effort the job induced, and how good a job the workers could do on it.

We then let workers choose their bonus for their work (which we then paid them).

Workers paid themselves based on how good they did, not how hard they worked.
May 8, 2025 at 9:51 PM
What makes people feel entitled to rewards—the effort they put into their work or the outcomes they achieve?

Out now in PNAS; with Jin Kim and Jared Wong:

Achievement.

Effort seems to matter very little (if at all).

www.pnas.org/doi/10.1073/...
May 8, 2025 at 9:51 PM