Sonya
@cullingtonsonya.bsky.social
Health comms specialist + Cyberpsychologist | Using data, behavioral science & ethical AI to build trust & drive impact in healthcare
Dachshund obsessed
Dachshund obsessed
The NHS Comms AI Taskforce report shows many comms teams, even inexperienced ones, are using AI tools but want practical, trustworthy ways to improve. If you're interested in a task map with suggested tools, please comment below. It's guidance, not a prescription!
August 18, 2025 at 10:32 AM
The NHS Comms AI Taskforce report shows many comms teams, even inexperienced ones, are using AI tools but want practical, trustworthy ways to improve. If you're interested in a task map with suggested tools, please comment below. It's guidance, not a prescription!
AI is powerful — but it’s not a shortcut to understanding.
August 9, 2025 at 12:52 PM
AI is powerful — but it’s not a shortcut to understanding.
Such a proud moment to see this shared—and even prouder to be part of the team behind it.
If you're in NHS comms, I encourage you to join. The network includes national groups on ethics, training, governance, and evaluation, providing a space to listen, learn, and shape together.
If you're in NHS comms, I encourage you to join. The network includes national groups on ethics, training, governance, and evaluation, providing a space to listen, learn, and shape together.
1/ Our new report – AI use in NHS communications – reveals how AI is starting to reshape NHS communications practice.
June 23, 2025 at 3:19 PM
Such a proud moment to see this shared—and even prouder to be part of the team behind it.
If you're in NHS comms, I encourage you to join. The network includes national groups on ethics, training, governance, and evaluation, providing a space to listen, learn, and shape together.
If you're in NHS comms, I encourage you to join. The network includes national groups on ethics, training, governance, and evaluation, providing a space to listen, learn, and shape together.
If you work in #NHScommunications and are interested in using #AI then please do join the NHS Communications AI Network or one of our working groups to make AI-enabled NHS communications ethical, impactful, and future-ready!
www.nhsconfed.org/articles/sha...
www.nhsconfed.org/articles/sha...
Shaping the future of AI within NHS Communications
Supporting communications professionals to build capability around artificial intelligence.
www.nhsconfed.org
May 27, 2025 at 4:09 PM
If you work in #NHScommunications and are interested in using #AI then please do join the NHS Communications AI Network or one of our working groups to make AI-enabled NHS communications ethical, impactful, and future-ready!
www.nhsconfed.org/articles/sha...
www.nhsconfed.org/articles/sha...
Earlier this week, during a call with a potential client, I was told, "We just need someone who will do what the Board wants".
I'm pretty easygoing to work with, and whilst I’m willing to flex, I have five non-negotiables I stand by—no matter the context:
www.linkedin.com/posts/sonya-...
I'm pretty easygoing to work with, and whilst I’m willing to flex, I have five non-negotiables I stand by—no matter the context:
www.linkedin.com/posts/sonya-...
#strategiccommunications #leadership | Sonya Cullington MA MSc
Earlier this week, during a call with a potential client, I was told, "We just need someone who will do what the Board wants".
I'd like to think I'm pretty easygoing to work with, an...
www.linkedin.com
May 12, 2025 at 12:47 PM
Earlier this week, during a call with a potential client, I was told, "We just need someone who will do what the Board wants".
I'm pretty easygoing to work with, and whilst I’m willing to flex, I have five non-negotiables I stand by—no matter the context:
www.linkedin.com/posts/sonya-...
I'm pretty easygoing to work with, and whilst I’m willing to flex, I have five non-negotiables I stand by—no matter the context:
www.linkedin.com/posts/sonya-...
If you’d like to discuss how I can support you in navigating complex communication hurdles, strengthening stakeholder relationships and fostering positive change through strategic data-informed approaches, feel free to reach out here or book a slot using calendly.com/sonyaculling...
30 Minute Introduction - Sonya C
calendly.com
March 25, 2025 at 1:00 PM
If you’d like to discuss how I can support you in navigating complex communication hurdles, strengthening stakeholder relationships and fostering positive change through strategic data-informed approaches, feel free to reach out here or book a slot using calendly.com/sonyaculling...
I'd missed this last week - a 12 month appointment...
www.gov.uk/government/n...
www.gov.uk/government/n...
Sir John Oldham appointed to help shape neighbourhood health plans
Sir John Oldham brings extensive experience of working in the health sector and will work on emerging policy to support the government to deliver more care in the community.
www.gov.uk
March 25, 2025 at 10:29 AM
I'd missed this last week - a 12 month appointment...
www.gov.uk/government/n...
www.gov.uk/government/n...
Two weeks on and the perfect storm: www.linkedin.com/posts/sonya-...
Two weeks after the seismic announcement of NHS England's abolition, we… | Sonya Cullington MA MSc
Two weeks after the seismic announcement of NHS England's abolition, we face a perfect storm of uncertainty. The sudden mandate for Integrated Care Boards…
www.linkedin.com
March 25, 2025 at 9:48 AM
Two weeks on and the perfect storm: www.linkedin.com/posts/sonya-...
To all NHS England and ICB staff: You deserve better. Your tireless work navigating these constant changes while striving to maintain our healthcare system is commendable. The lack of clear communication and the apparent absence of a well-thought-out plan are unacceptable.
Keir Starmer abolishes health service’s executive body NHS England
Keir Starmer abolishes health service’s executive body NHS England
Prime minister brings health service back under ‘democratic control’ of ministers
* UK politics live – latest updates
Keir Starmer has brought the health service back under the control of ministers by abolishing NHS England.
The prime minister said…
www.theguardian.com
March 13, 2025 at 12:18 PM
To all NHS England and ICB staff: You deserve better. Your tireless work navigating these constant changes while striving to maintain our healthcare system is commendable. The lack of clear communication and the apparent absence of a well-thought-out plan are unacceptable.
Do you want to know what colour my blood is?
www.linkedin.com/posts/sonya-...
www.linkedin.com/posts/sonya-...
Sonya Cullington MA MSc on LinkedIn: Reshaping NHS comms through insight and authenticity - Articulate Health
Did you know I started my NHS Career in a GP practice? No? Well, you can read about it here 👇 and also find out what colour my blood is! 😆
Whilst you're…
www.linkedin.com
March 10, 2025 at 3:03 PM
Do you want to know what colour my blood is?
www.linkedin.com/posts/sonya-...
www.linkedin.com/posts/sonya-...
There is no doubt that these little guys will be the highlight of my week 🥰
February 24, 2025 at 3:15 PM
There is no doubt that these little guys will be the highlight of my week 🥰
This is clearly a Milburn flex!
More choice ✔️
Better use of tech ✔️
Listening to communities, capturing data, using it to drive change❓️ We'll see!
www.thetimes.com/article/90fc...
More choice ✔️
Better use of tech ✔️
Listening to communities, capturing data, using it to drive change❓️ We'll see!
www.thetimes.com/article/90fc...
NHS will compete with itself in Streeting’s productivity reforms
Patients will be given choice in new areas and more services will be paid according to how many people use them, the health secretary has said
www.thetimes.com
February 15, 2025 at 11:10 AM
This is clearly a Milburn flex!
More choice ✔️
Better use of tech ✔️
Listening to communities, capturing data, using it to drive change❓️ We'll see!
www.thetimes.com/article/90fc...
More choice ✔️
Better use of tech ✔️
Listening to communities, capturing data, using it to drive change❓️ We'll see!
www.thetimes.com/article/90fc...
Help the light get through
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
Trump’s neofascism is here now. Here are 10 things you can do to resist | Robert Reich
America has deep problems, which is why we can’t give up. Protect the vulnerable, organize boycotts and keep fighting
www.theguardian.com
February 6, 2025 at 3:15 PM
Help the light get through
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
Using an AI patient pathway simulator to improve patient comms and experience
www.linkedin.com/posts/sonya-...
www.linkedin.com/posts/sonya-...
Sonya Cullington on LinkedIn: #healthcomms #patientexperience #healthcareinnovation #aiinnhscommunication
Bridging the Communication Gap: A New Lens on Patient Pathways
In our ever-evolving healthcare landscape, effective communication is paramount. As healthcare…
www.linkedin.com
December 17, 2024 at 10:32 AM
Using an AI patient pathway simulator to improve patient comms and experience
www.linkedin.com/posts/sonya-...
www.linkedin.com/posts/sonya-...
Reposted by Sonya
Misinformation?
Disinformation?
What's the difference?
A very simple and festive explainer. 🎅
Credit:
🎨 @felixuncia.bsky.social
🧠 @brentlee.bsky.social
Disinformation?
What's the difference?
A very simple and festive explainer. 🎅
Credit:
🎨 @felixuncia.bsky.social
🧠 @brentlee.bsky.social
December 5, 2024 at 9:41 AM
Misinformation?
Disinformation?
What's the difference?
A very simple and festive explainer. 🎅
Credit:
🎨 @felixuncia.bsky.social
🧠 @brentlee.bsky.social
Disinformation?
What's the difference?
A very simple and festive explainer. 🎅
Credit:
🎨 @felixuncia.bsky.social
🧠 @brentlee.bsky.social
Reposted by Sonya
The Starbucks NHS festive giveaway is back and bigger than ever! Tomorrow (Thursday 5 December) Starbucks are giving away a free Tall beverage to all NHS workers in stores across the UK.
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
December 4, 2024 at 5:15 PM
The Starbucks NHS festive giveaway is back and bigger than ever! Tomorrow (Thursday 5 December) Starbucks are giving away a free Tall beverage to all NHS workers in stores across the UK.
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
If you work in #NHS #Communications, then please review this paper and let us know your thoughts in the survey. More details here: www.nhsconfed.org/news/shaping...
I'm also happy to chat about any of it if anyone has any questions!
www.nationalhealthexecutive.com/articles/rev...
I'm also happy to chat about any of it if anyone has any questions!
www.nationalhealthexecutive.com/articles/rev...
Revolutionising healthcare communications | National Health Executive
In a groundbreaking move to revolutionise healthcare communications, a dedicated taskforce established i
www.nationalhealthexecutive.com
December 4, 2024 at 12:12 PM
If you work in #NHS #Communications, then please review this paper and let us know your thoughts in the survey. More details here: www.nhsconfed.org/news/shaping...
I'm also happy to chat about any of it if anyone has any questions!
www.nationalhealthexecutive.com/articles/rev...
I'm also happy to chat about any of it if anyone has any questions!
www.nationalhealthexecutive.com/articles/rev...
When you spend 20mins cleaning your laptop screen, only to realise it's your glasses...
a white dog wearing a pair of blue glasses with a light on it .
ALT: a white dog wearing a pair of blue glasses with a light on it .
media.tenor.com
December 4, 2024 at 10:16 AM
When you spend 20mins cleaning your laptop screen, only to realise it's your glasses...
Reposted by Sonya
Here's the engagement paper, published by @nhsconfed.bsky.social @ranjeetkaile.bsky.social @cullingtonsonya.bsky.social & team. It outlines proposals for implementing AI tools across all #NHS comms channels.
Our survey seeks feedback on the paper - thanks.
www.nhsconfed.org/system/files...
Our survey seeks feedback on the paper - thanks.
www.nhsconfed.org/system/files...
www.nhsconfed.org
December 3, 2024 at 12:47 PM
Here's the engagement paper, published by @nhsconfed.bsky.social @ranjeetkaile.bsky.social @cullingtonsonya.bsky.social & team. It outlines proposals for implementing AI tools across all #NHS comms channels.
Our survey seeks feedback on the paper - thanks.
www.nhsconfed.org/system/files...
Our survey seeks feedback on the paper - thanks.
www.nhsconfed.org/system/files...
Reposted by Sonya
I'm excited @nhsconfed.bsky.social are working with @ranjeetkaile.bsky.social @cullingtonsonya.bsky.social @wadds.bsky.social & others on a key initiative to support #NHS comms leads integrate #AI into their activities.
Engagement paper and consultation now live 👇
www.nhsconfed.org/news/shaping...
Engagement paper and consultation now live 👇
www.nhsconfed.org/news/shaping...
Shaping the future of AI within NHS Communications
We are working with the AI in NHS Communications Taskforce to support the NHS communications profession to build capability.
www.nhsconfed.org
December 3, 2024 at 12:42 PM
I'm excited @nhsconfed.bsky.social are working with @ranjeetkaile.bsky.social @cullingtonsonya.bsky.social @wadds.bsky.social & others on a key initiative to support #NHS comms leads integrate #AI into their activities.
Engagement paper and consultation now live 👇
www.nhsconfed.org/news/shaping...
Engagement paper and consultation now live 👇
www.nhsconfed.org/news/shaping...
It's finally out there! www.linkedin.com/posts/sonya-...
Sonya Cullington on LinkedIn: Shaping the future of AI within NHS Communications
After a year of engagement and collaboration, I am super excited to share the #AIinNHSCommunications engagement paper - Enhancing NHS Communication Through…
www.linkedin.com
December 2, 2024 at 2:14 PM
It's finally out there! www.linkedin.com/posts/sonya-...