how truman figures out people are involved is genius really, he uses product placement, the twins push him into a billboard every few days, marlon with his beer, his wife with first the kitchen gadget, then the elk rotary, and the last straw the cocodrink

truman is in sales, he watches tv, he knows what product placement is, this is proven later in the film when he says the famous line "what the hell are you talking about? who are you talking too" he doesn't want to believe his wife is part of it, he knows, but doesn't want to accept it

the really fun question to ask is, how long did truman know?

the answer is since before the start of the movie, the film isn't about his realisation he's in a tv show, the movie is about figuring out who is involved and how much of his life is fake

yeah, you could say i like this game #cloverpit

dont ask me how many r's are in strawberry it'll ruin my day