New episode featuring @aedwardslevy.bsky.social talking about the importance of designing for - and looking for - nuance in survey data.

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Patrick Ruffini's research identifies a crucial evolution in consumer psychology: today's customers remain loyal to brands they perceive as "fighting for" and "delivering for" them, not just "caring about" them. For businesses, this distinction matters tremendously. Learn more: buff.ly/g3Zj7pK

Patrick Ruffini spotted something that most analysts completely missed in the 2024 election: a massive consumer realignment that defied every major forecast. Smart business leaders should take note: market segments are blurring in ways that create blind spots in consumer research. buff.ly/g3Zj7pK

What truly drives consumer behavior? Lauren Goldstein reveals it's not rational cost-benefit calculations but symbolic attachments. Successful brands are those who create emotional connections and align with consumer values rather than focusing solely on product utility: buff.ly/AIQDcmO

Change Research's lead pollster Lauren Goldstein is challenging research norms by focusing on the WHY behind opinions. Her approach incorporates open-ended questions that reveal motivations, interpretations, and personal stakes—making research not just accurate but actionable: buff.ly/BVNtPLE

“Create a brain trust and bring everybody into one strategy.” In this clip from Cross Tabs, Rachel Bitecofer calls out fragmented comms in Dem orgs and reminds us that message discipline & reaching new audiences is key for any org, from campaigns to corporations: buff.ly/2ES7aag

Behind every viral trend is an invisible architecture of influence. Online misinormation expert Renee DiResta highlights how audiences often consume content without understanding the economic incentives driving influencers and algorithms in this clip from Cross Tabs Podcast: buff.ly/BQ5meq2

The line between advertising and propaganda has never been more blurred. Renee DiResta calls out the contradiction in how platforms position themselves: selling targeting capabilities to advertisers while simultaneously denying their role as persuasion engines: buff.ly/C9oC2jV

What happens when social media conversations misrepresent majority opinion? Renee DiResta tackles the "majority illusion" problem where online discourse can create a distorted picture of public sentiment--which affects every brand and industry. Listen to the full cast to learn more: buff.ly/hqoSS9S

Bottom-up messaging beats top-down when it comes to politics. Renee DiResta explains how successful GOP campaigns amplified authentic user content rather than imposing centralized messaging, developing more effective communication to their base that led to their victory: buff.ly/DFN3Cfn

Algorithms shape how information spreads online, sometimes with dangerous results. In this clip from our new episode, Renee DiResta explains how Twitter’s recommendation system helped terrorist groups recruit. Leaders must understand these risks to avoid missteps: buff.ly/mnqyfeE

Half of Americans see religion’s declining influence as negative, while only 13% view it as positive. Pew Research's Laura Silver unpacks this complexity on Cross Tabs Podcast, exploring how attitudes shift between broad beliefs and real-world applications: buff.ly/rJBKz0n

"What matters is the optics." In a media environment where perception trumps policy, Rachel Bitecofer argues that Democrats are losing the messaging war despite their behind-the-scenes efforts. Lots of valuable insights for any organization facing crisis communication challenges: buff.ly/sdX5XRs

Campaign messages aren't what candidates say at rallies. They're what appears in paid advertisements that reach tuned-out voters. This fundamental insight from Rachel Bitecofer explains a critical messaging failure in Kamala Harris's presidential campaign: buff.ly/sdX5XRs

"If you hate the current U.S. economy, the reason you hate it is because the Republican Party invented it." Rachel Bitecofer doesn't mince words when discussing economic messaging on the latest Cross Tabs Podcast, noting the need for a change in messaging strategy to reach voters: buff.ly/eBoVq79

Approval ratings have hit historic lows for Democrats despite Republican extremism under Trump's administration. How is this possible? On our new episode of Cross Tabs Podcast, political scientist Rachel Bitecofer joins Farrah to help explain the paradox: buff.ly/eBoVq79