contentgeorgina.bsky.social
@contentgeorgina.bsky.social
1. Identify relevant opportunity keywords
2. Open card sorting to brainstorm taxas for these subjects
3. Tree testing to a/b test content structures for usability

More: culturalcontent.substack.com/p/restructur...
Restructuring your museum blog site for SEO
Using keyword data, tree testing and card sorting
culturalcontent.substack.com
January 10, 2025 at 9:07 AM
The conference is all being recorded so there will be that, which we'll put online next year :)
December 6, 2024 at 3:47 PM
100% - haven't seen that many presentations looking backwards, but it was really cool to get that long view and what's remained true throughout
December 6, 2024 at 2:05 PM