We've built up collections metadata for decades in a way that **machines** can easily index.

What I loved about this article from @drkeir.bsky.social was the idea that tech/AI can **humanise** that discovery process; by having a "conversational archive"
culturalcontent.substack.com/p/using-ai-t...

Copywriting isn't often talked about wrt social media

But people do still read copy on social **if it's good**

Alice Read writes on how 🤌 copywriting grew @paulmelloncentr.bsky.social's Instagram & drastically improved scholarship applications

👇

culturalcontent.substack.com/p/how-the-pa...

I have seen a lot of bad Support Us pages.

So how do you do it well?

Rachel Mapplebeck gives a great 'How to' in this latest Cultural Content using a case study from her work with @artukdotorg.bsky.social growing online giving.

open.substack.com/pub/cultural...

In the sector, we're quite used to collecting data about our in-gallery audiences.

We're less used to doing it for online ones.

Here's how I've used online surveys to build up a clearer picture of who we're talking to; culturalcontent.substack.com/p/finding-ou...

If your blog is still ordered by most recently published, you're probably not giving Google, or new readers, a good sense of the themes you cover

Here's a case study of techniques I'm using w clients to address this

(1/2)

culturalcontent.substack.com/p/restructur...

Due to 'busyness' and 'oversight', there is no Cultural Content this fortnight (culturalcontent.substack.com)

Instead, I'd love to hear what you're working on. Got a project you'd like to shout about, or something you'd like some peer feedback on? Drop me DM (or comment if you need access)

Last talk of the day- @josiefraser.bsky.social telling us what NLHF's priorities for the future of digital funding in the sector are #MuseTech24

V cool approach from Ellie Wyatt at National Gallery using content creators and partnerships w platforms (incl in China) to use creator pros to get museum collections Out There 👏👏👏 #MuseTech24

Quite excited for this one, @s-tanner.bsky.social wrote a brilliant cultural content post on how impact assessment can help us with better alignment of strategy throughout the org #MuseTech24
culturalcontent.substack.com/p/impact-ass...

Enjoyed Anra Kennedy's whistle stop tour of decades of experience digital storytelling across evolving digital platforms - thank you! #MuseTech24

We are LIVE! Thanks to everyone coming to @ukmcg.bsky.social's #MuseTech24 conference
Thanks to all our brilliant speakers and @josiefraser.bsky.social for getting this pic of me doing my opening chair schpiel :)