Connected Commerce Council (3C)
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connectedcouncil.org
Connected Commerce Council (3C)
@connectedcouncil.org
Supporting and empowering #SmallBusinesses with digital tools and advocating for a supportive policy environment. 🌐 Join us in driving growth and efficiency! connectedcouncil.org
Behind the scenes, digital tools play a major role in connecting Penny’s with customers and streamlining operations.

Kristen has been speaking out about the importance of policies that support small businesses.

Learn how Penny’s is using digital tools to keep the Richmond wine scene vibrant 🍷
Virginia Wine Shop Provides a Welcoming Community Space - Connected Commerce Council
When the COVID-19 pandemic hit, longtime friends Kristen Gardner and Lance Lemon put their plans to open a wine shop on hold and launched RichWine, an online delivery service offering natural and biod...
connectedcouncil.org
November 28, 2025 at 3:44 PM
Here’s more on the small businesses featured in this year’s Holiday Gift Guide and why this season plays such a big role in their ability to grow, hire, and keep serving their communities.

connectedcouncil.org/3c-launches-...
3C Launches Holiday Gift Guide to Champion Small Businesses - Connected Commerce Council
WASHINGTON (Nov. 24, 2025) — The Connected Commerce Council (3C) today released its annual gift guide featuring dozens of products and services from small businesses across the country. The guide is i...
connectedcouncil.org
November 24, 2025 at 5:55 PM
Through her nonprofit, the Prados Life Foundation, she also supports Native communities and first responders on reservations.

Get inspired by the brilliance behind Prados Beauty 💄
connectedcouncil.org/cece-meadows...
Cece Meadows, Prados Beauty - Connected Commerce Council
In honor of #NativeAmericanHeritageMonth, we wanted to highlight an incredible small business owner Cece Meadows, founder and CEO of @PradosBeauty. As a Chicana/Indigenous woman whose ancestors are of...
connectedcouncil.org
November 21, 2025 at 12:29 PM
She went on to build Prados Beauty into a bold, inclusive brand that uplifts Indigenous culture and artistry.

Her impact reaches far beyond beauty. ​​Cece donates a large portion of her profits to Indigenous communities, veterans, and children with special needs.
November 21, 2025 at 12:29 PM
Thank you, Assemblywoman Rozic and Dara Cook from Expect Fitness, Dan Powers from Real Brave, and Dawn Kelly from The Nourish Spot for an honest and thoughtful conversation!
November 18, 2025 at 8:31 PM
As 3C Executive Director Rob Retzlaff stated:

"AI-powered tools empower small businesses to reach customers, save time, improve operational efficiencies, compete with much bigger companies—and succeed."

We urge lawmakers to vote YES and advance this commonsense measure.
3C Voices Support for the AI for Mainstreet Act - Connected Commerce Council
WASHINGTON (Nov. 18, 2025) — 3C Executive Director Rob Retzlaff released the following statement in support of the AI for Mainstreet Act, a bipartisan bill that directs the Small Business Administrati...
connectedcouncil.org
November 18, 2025 at 1:53 PM
Sally even traveled to Washington, D.C., to share her story with lawmakers and make sure small businesses can keep using the tools that help them grow. Take a ride through their story and see how a family ranch blends timeless traditions with modern tech: connectedcouncil.org/montana-ranc...
Montana Ranchers Keep Western Traditions Alive - Connected Commerce Council
Run by the Kelsey family for 80 years, Montana’s Nine Quarter Circle Ranch offers guests a magnificent mountain-and-river landscape, traditional Western activities including horseback riding and fly f...
connectedcouncil.org
November 14, 2025 at 1:28 PM
But behind the scenes, Sally and Kameron keep those traditions alive with smart digital tools that help them reach travelers who dream about rugged outdoor adventures. Data-powered digital ads help them reach people likely to be interested in Western outdoor experiences—without wasting time & money.
November 14, 2025 at 1:28 PM