Xaq Frohlich
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comedoergosum.bsky.social
Xaq Frohlich
@comedoergosum.bsky.social
Historian and STS scholar at Auburn University | xaqfrohlich.com. Author of From Label to Table: Regulating Food in America in the Information Age
Auburn people: Join us next week for a "Science Café on AI" ☕🤖
Nov. 6th, 6:30–8PM Well Red Auburn

What is AI? How is it reshaping our world?
Join Auburn University experts for a lively Q&A!

Free & open to the public!
Free drinks for first 20 participants!

More info: cla.auburn.edu/events/?trum...
October 29, 2025 at 2:32 PM
My book From Label to Table (@ucpress.bsky.social) turns 2 today!
To celebrate I’m sharing a chapter-by-chapter teaching guide I created to explore how food labels shape politics, power & trust, good for Food Law, Nutrition Policy, STS or American Studies courses: www.xaqfrohlich.com/_files/ugd/f...
October 17, 2025 at 5:03 PM
Wow! Just came across this very positive review of my book that was published last year by @susanaramirez.bsky.social , and it's in very good company with books by @haushoferl.bsky.social and @charlottebiltekoff.bsky.social . Definitely agree these three books read well together!
#FromLabelToTable
September 21, 2025 at 6:38 PM
My "Technology & Civilization" students kicked off our first AI-engaged assignment! They asked AI: “What Makes Me Human?” and shared their responses as artifacts on this collaborative Whiteboard.

Try it yourself with the Assignment 1 prompt, posted here: auburn.instructure.com/courses/1654...
August 23, 2025 at 3:24 PM
Been building something new this summer: a 10-assignment AI Journal for my "Technology & Civilization" undergrad course.
It blends AI tools + humanities learning to spark reflection and critical AI literacy.
Guide + highlights here: auburn.instructure.com/courses/1654....
Check it out!
August 11, 2025 at 2:45 PM
Auburn-Opelika people, I'm giving a talk at the Museum Of East Alabama in ten days: Saturday, July 26th 11-12PM. It's free and open to the public. I'll be using my book, From Label to Table (@ucpress.bsky.social, 2023), to talk about recent happenings in food politics.

Join us for the conversation!
July 16, 2025 at 2:43 PM
Absolutely love the video graphic accompanying this @nytimes.com story on the ongoing collapse of the @fda.gov: www.nytimes.com/2025/07/08/m...

Some thoughts: I count myself among the “F.D.A. watchdogs” who were once constructively critical—now deeply dismayed by the agency’s gutting...
July 10, 2025 at 2:41 PM
Wrote a review for @hnetreviews.bsky.social of a great food studies book, Ways of Eating by @benwurgaft.bsky.social & White:
www.h-net.org/reviews/show...

Choice quote: “many of the things we imagine to be traditional or permanent features of our lives with food are, in fact, very recent arrivals”
July 10, 2025 at 2:00 PM
One more AI-related course certificate received! This one for Auburn University's Writing Across the Curriculum course, "Teaching Critical Thinking with AI-Engaged Writing Assignments."
If you have any good ideas for university-level AI-engaged assignments, I'd love to hear them!
June 26, 2025 at 7:58 AM
Check out this fun conversation I had with historian David Parsons about "MAHA Moms" and food politics past and present on his podcast, Nostalgia Trap, "Ep 416 - America Eats Itself w/Xaq Frohlich": www.patreon.com/posts/131914.... (Also on Apple Podcast, Spotify, and YouTube).
#FromLabelToTable
June 23, 2025 at 1:49 PM
Very excited to announce I'll be doing a research and teaching stay at @sdu.dk in the Spring 2026 semester. Was awarded the 2025-2026 Distinguished Scholar in American Studies Grant from the Binational Commission for Educational Exchange between Denmark and The United States of America.
May 27, 2025 at 3:54 PM
Obtained a new certification: "AUAI: Experimenter" from Auburn University Biggio Center! Part of my month-long deep dive into how to use AI tools for food studies, STS, and humanities research and teaching. Will be sharing ideas in the months to come. I welcome your thoughts here on how to use AI.
May 23, 2025 at 4:27 PM
Happy Earth Day! And happy last day of Environmental History Week. @berghahnbooks.bsky.social has a sale on enviro history books, including our volume, Risk on the Table: www.berghahnbooks.com/title/Creage.... Buy it this week and get 25% off with the code EARTH25!
#environmentalhistory
#earthday
April 22, 2025 at 2:18 PM
Join me and @seanvanatta.bsky.social online a week from today for our talk about both our books and intersections between legal history and business history, part of the American Society for Legal History Virtual Book Club, co-hosted with @businesshistoryc.bsky.social : aslh.net/virtual-book...
April 9, 2025 at 2:38 PM
I'm quoted extensively in this fun @eater.bsky.social article where @jayasaxena.com tries to reverse engineer an ingredients label for Smartfood white cheddar popcorn: www.eater.com/24394718/sma.... The big question: was the product silently reformulated? Check out her story!
March 27, 2025 at 3:31 PM
Today is Equal Pay Day, marking how many days the median woman would need to work into 2025 to earn what the median man earned in 2024.

- Sharing this with my students to make them aware of it
- Thanking all the working women around me for being exceptional despite this clearly unfair reality
March 25, 2025 at 4:24 PM
I #StandForFulbright as a proud alumnus (Spain 2009-2010) and an American researcher hoping to be a future Fulbright scholar again. 💙

How can you help?
◾ Share your Fulbright story with #StandForFulbright and tag your alumni network
◾ More ways to help: fulbright.org/advocacy/
March 14, 2025 at 9:06 PM
Join us in 10 days for an online roundtable discussion of our edited volume, Risk on the Table, where historians look at how food and risk cultures have evolved over the past century. Register for the event here: www.paris-iea.fr/en/events/ri....
#foodhistory
January 17, 2025 at 3:53 PM
I was quoted on the new FDA definition of "healthy" in this article by @hunterschwarz.bsky.social: www.fastcompany.com/91252181/new.... Basically I told him, yes, the definition was an improvement, but just a drop in the bucket of needed reforms to address misleading food labeling and marketing.
December 26, 2024 at 4:12 PM
The @fda.gov finally published its rules on the new definition for "healthy" labels: www.fda.gov/food/hfp-con.... They provide this great graphic on what it changes. For context, I wrote a piece on this a couple of years ago: cla.auburn.edu/news/article....
#FromLabelToTable
December 20, 2024 at 7:18 PM
Looking forward to giving a book talk in two weeks at the "Feast and Famine" lecture series of NYU's Nutrition and Food Studies Department, one of the top #foodstudies programs in the world. If you're in the NYC area, come check it out! (DM me for RSVP details.)
#FromLabelToTable
October 25, 2024 at 2:34 PM
Ever heard of the imitation ice cream "mellorine"? I wrote up a post for The Recipes Project all about the 1973 FDA food standard for it: "Mellorine, A “Time-Honored” Recipe?: FDA Food Standards as “Recipes” for Industrial Foods": recipes.hypotheses.org/24305.
Check it out!
October 24, 2024 at 3:38 PM
I wrote this short everyday object piece about the Nutrition Facts label for @us.theconversation.com : theconversation.com/nutrition-fa....
Check it out! You'll learn some surprising facts about this familiar food label.
#FromLabeltoTable
July 16, 2024 at 3:16 PM
OTD in 1994: compliance date for the new Nutrition Facts label required by @US_FDA on all packaged foods. To raise awareness among kids it launched KIDSNET with this PSA, “Curious George checks out the label”:
youtu.be/D2xntakwuFI?....

Read about it in my book! #FromLabelToTable
May 8, 2024 at 4:39 PM
This week the FCC required your ISP to provide these "Broadband Facts" labels. Check out this Time Magazine article I wrote about the tech industry's problematic use of the "Nutrition Facts" label as the go-to model for consumer transparency: time.com/6964509/broa...
#FromLabelToTable
April 11, 2024 at 2:59 PM