Xaq Frohlich
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Xaq Frohlich
@comedoergosum.bsky.social
Historian and STS scholar at Auburn University | xaqfrohlich.com. Author of From Label to Table: Regulating Food in America in the Information Age
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My book From Label to Table (@ucpress.bsky.social) turns 2 today!
To celebrate I’m sharing a chapter-by-chapter teaching guide I created to explore how food labels shape politics, power & trust, good for Food Law, Nutrition Policy, STS or American Studies courses: www.xaqfrohlich.com/_files/ugd/f...
Reposted by Xaq Frohlich
Auburn people: Join us next week for a "Science Café on AI" ☕🤖
Nov. 6th, 6:30–8PM Well Red Auburn

What is AI? How is it reshaping our world?
Join Auburn University experts for a lively Q&A!

Free & open to the public!
Free drinks for first 20 participants!

More info: cla.auburn.edu/events/?trum...
October 29, 2025 at 2:32 PM
Auburn people: Join us next week for a "Science Café on AI" ☕🤖
Nov. 6th, 6:30–8PM Well Red Auburn

What is AI? How is it reshaping our world?
Join Auburn University experts for a lively Q&A!

Free & open to the public!
Free drinks for first 20 participants!

More info: cla.auburn.edu/events/?trum...
October 29, 2025 at 2:32 PM
My book From Label to Table (@ucpress.bsky.social) turns 2 today!
To celebrate I’m sharing a chapter-by-chapter teaching guide I created to explore how food labels shape politics, power & trust, good for Food Law, Nutrition Policy, STS or American Studies courses: www.xaqfrohlich.com/_files/ugd/f...
October 17, 2025 at 5:03 PM
Wow! Just came across this very positive review of my book that was published last year by @susanaramirez.bsky.social , and it's in very good company with books by @haushoferl.bsky.social and @charlottebiltekoff.bsky.social . Definitely agree these three books read well together!
#FromLabelToTable
September 21, 2025 at 6:38 PM
Excited my book was reviewed in the Journal of American History! Liked this quote in Bryan McDonald's review: "This informative study provides compelling insight to help us understand the effects of legislation and standards making on the American food landscape":
academic.oup.com/jah/article/....
From Label to Table: Regulating Food in America in the Information Age
Xaq Frohlich's From Label to Table is a detailed and readable history of how food labeling became a critical part of American food regulation and Americans
academic.oup.com
September 18, 2025 at 3:40 PM
I'm really nerding out on this great critical history of GenAI in the @criticalai-journal.bsky.social : read.dukeupress.edu/critical-ai/...

Just what I needed to wrap my head around how AI can work for the humanities, and the need for more critical AI literacy and human-centered AI.
The Origins of Generative AI in Transcription and Machine Translation, and Why That Matters
Abstract. In this essay, written in dialogue with the introduction to this special issue, the authors offer a critical history of the development of large language models (LLMs). The essay's goal is t...
read.dukeupress.edu
September 5, 2025 at 3:20 AM
My "Technology & Civilization" students kicked off our first AI-engaged assignment! They asked AI: “What Makes Me Human?” and shared their responses as artifacts on this collaborative Whiteboard.

Try it yourself with the Assignment 1 prompt, posted here: auburn.instructure.com/courses/1654...
August 23, 2025 at 3:24 PM
Reposted by Xaq Frohlich
Thanks for sharing this! Reposting here for those in the #bizhis #appliedhistory community who may be interested.

auburn.instructure.com/courses/1654…#BusinessHistoryr#DigitalHumanitiese#AILiteracyc#HigherEdE#HistoryTeachingng
August 12, 2025 at 12:12 PM
Been building something new this summer: a 10-assignment AI Journal for my "Technology & Civilization" undergrad course.
It blends AI tools + humanities learning to spark reflection and critical AI literacy.
Guide + highlights here: auburn.instructure.com/courses/1654....
Check it out!
August 11, 2025 at 2:45 PM
Auburn-Opelika people, I'm giving a talk at the Museum Of East Alabama in ten days: Saturday, July 26th 11-12PM. It's free and open to the public. I'll be using my book, From Label to Table (@ucpress.bsky.social, 2023), to talk about recent happenings in food politics.

Join us for the conversation!
July 16, 2025 at 2:43 PM
Absolutely love the video graphic accompanying this @nytimes.com story on the ongoing collapse of the @fda.gov: www.nytimes.com/2025/07/08/m...

Some thoughts: I count myself among the “F.D.A. watchdogs” who were once constructively critical—now deeply dismayed by the agency’s gutting...
July 10, 2025 at 2:41 PM
Wrote a review for @hnetreviews.bsky.social of a great food studies book, Ways of Eating by @benwurgaft.bsky.social & White:
www.h-net.org/reviews/show...

Choice quote: “many of the things we imagine to be traditional or permanent features of our lives with food are, in fact, very recent arrivals”
July 10, 2025 at 2:00 PM
One more AI-related course certificate received! This one for Auburn University's Writing Across the Curriculum course, "Teaching Critical Thinking with AI-Engaged Writing Assignments."
If you have any good ideas for university-level AI-engaged assignments, I'd love to hear them!
June 26, 2025 at 7:58 AM
Check out this fun conversation I had with historian David Parsons about "MAHA Moms" and food politics past and present on his podcast, Nostalgia Trap, "Ep 416 - America Eats Itself w/Xaq Frohlich": www.patreon.com/posts/131914.... (Also on Apple Podcast, Spotify, and YouTube).
#FromLabelToTable
June 23, 2025 at 1:49 PM
Did this fun interview about my book, From Label to Table, with two food historians Kelly Spring and Matt Phillpott, as part of their "Hungry Historians" podcast series: open.spotify.com/episode/1QYV...
It's a new #foodstudies series, but they've already lined up some great food studies speakers.
Xaq Frohlich - From Label to Table: regulating food in America in the Information Age
Hungry Historians · Episode
open.spotify.com
June 3, 2025 at 8:14 PM
Very excited to announce I'll be doing a research and teaching stay at @sdu.dk in the Spring 2026 semester. Was awarded the 2025-2026 Distinguished Scholar in American Studies Grant from the Binational Commission for Educational Exchange between Denmark and The United States of America.
May 27, 2025 at 3:54 PM
Obtained a new certification: "AUAI: Experimenter" from Auburn University Biggio Center! Part of my month-long deep dive into how to use AI tools for food studies, STS, and humanities research and teaching. Will be sharing ideas in the months to come. I welcome your thoughts here on how to use AI.
May 23, 2025 at 4:27 PM
Happy Earth Day! And happy last day of Environmental History Week. @berghahnbooks.bsky.social has a sale on enviro history books, including our volume, Risk on the Table: www.berghahnbooks.com/title/Creage.... Buy it this week and get 25% off with the code EARTH25!
#environmentalhistory
#earthday
April 22, 2025 at 2:18 PM
It's AI Week for me!

• Tues: playing with DALL-E and Deep Research in our "Visualizing History Lab" grad seminar
• Wed: Google AI Day @ Auburn: biggio.auburn.edu/programs/art...
• Thurs: The Conversation webinar on "Using AI Safely"

Goal: how to use AI to augment work in STS and the humanities
AI and Historical Research
AI everything! For a month! That’s one way to describe the talk I gave for Brown’s AI and Humanities Research group, part of the Center for Digital Scholarship. Less clickbaity: How mig…
stevenlubar.net
April 14, 2025 at 2:38 PM
Join me and @seanvanatta.bsky.social online a week from today for our talk about both our books and intersections between legal history and business history, part of the American Society for Legal History Virtual Book Club, co-hosted with @businesshistoryc.bsky.social : aslh.net/virtual-book...
April 9, 2025 at 2:38 PM
This is a great book by @haushoferl.bsky.social , a must read for anyone seeking a critical history perspective on foods that promise optimized health through consumption and the colonial origins of our modern dietary regimes: academic.oup.com/jah/article/....
Happy to have reviewed it!
#foodstudies
Wonder Foods: The Science and Commerce of Nutrition
Lisa Haushofer's Wonder Foods explores the understudied intersections of food marketing, nutrition expertise, and colonial resource extraction in shaping d
academic.oup.com
April 4, 2025 at 7:08 PM
Reposted by Xaq Frohlich
This is no April Fools' joke: Smartfood popcorn just doesn't taste the same — and @jayasaxena.com found out why.
Why Doesn’t Smartfood Popcorn Hit Like It Used To?
One woman’s quest to figure out why her beloved white cheddar popcorn started to disappoint.
www.eater.com
April 1, 2025 at 2:22 PM
I'm quoted extensively in this fun @eater.bsky.social article where @jayasaxena.com tries to reverse engineer an ingredients label for Smartfood white cheddar popcorn: www.eater.com/24394718/sma.... The big question: was the product silently reformulated? Check out her story!
March 27, 2025 at 3:31 PM
Today is Equal Pay Day, marking how many days the median woman would need to work into 2025 to earn what the median man earned in 2024.

- Sharing this with my students to make them aware of it
- Thanking all the working women around me for being exceptional despite this clearly unfair reality
March 25, 2025 at 4:24 PM
I #StandForFulbright as a proud alumnus (Spain 2009-2010) and an American researcher hoping to be a future Fulbright scholar again. 💙

How can you help?
◾ Share your Fulbright story with #StandForFulbright and tag your alumni network
◾ More ways to help: fulbright.org/advocacy/
March 14, 2025 at 9:06 PM