Comcast Advertising
@comcastadvertising.bsky.social
As a global leader in media, technology, and data, Comcast Advertising uses multiscreen TV to foster connections between brands and their audiences.
🔗 Access the full report: comcastadvertising.com/insights/res... [
The Multiscreen TV Advertising Report 2H 2024 | Research
In today’s fragmented multiscreen TV ecosystem, advertisers are facing new challenges when it comes to reaching audiences. As viewers choose between multiple screens and platforms, a diverse multiscre...
comcastadvertising.com
April 9, 2025 at 9:35 PM
🔗 Access the full report: comcastadvertising.com/insights/res... [
🌐 Reach comes from everywhere. Knowing how to leverage genres, streaming platforms, dayparts, and more maximizes reach.
April 9, 2025 at 9:35 PM
🌐 Reach comes from everywhere. Knowing how to leverage genres, streaming platforms, dayparts, and more maximizes reach.
🎯 Addressable remains highly valuable to advertisers: over one-third of target households were reached only through addressable.
April 9, 2025 at 9:35 PM
🎯 Addressable remains highly valuable to advertisers: over one-third of target households were reached only through addressable.
🥇 Must-see live events like the Paris Summer Olympics and the Presidential Election boosted traditional TV reach.
April 9, 2025 at 9:35 PM
🥇 Must-see live events like the Paris Summer Olympics and the Presidential Election boosted traditional TV reach.